or


[10/20/09 - 12:47 PM]
The CW Posts Double-Digit Gains Versus a Year Ago
The CW spins the numbers for the week of October 12-18.

[via press release from The CW]

The CW Posts Double-Digit Gains Versus a Year Ago

October 20, 2009

Freshman Hit Vampire Diaries Climbs to Best Performance since Debut; Vampire and Supernatural Grow Week-to-Week and Year-to-Year in Key Demos

One Tree Hill and Gossip Girl Build Over Week-to-Week in Target Demos; One Tree Hill Delivers Largest Audience of the Season

Smallville Hits Season Highs in Total Audience and Adults 18-49, Scoring Time Period's Best Performance in Over a Year

The CW again posted solid year-to-year gains for the week ending 10/18/09 in key categories, including 21% in women 18-34 (1.7/5), 18% in adults 18-34 (1.3/4), 17% in women 18-49 (1.4/4) and 22% in adults 18-49 (1.1/3) versus its weekly primetime average a year ago (week ending 10/19/08).

MONDAY � 10/12/09

Last week's One Tree Hill climbed to its most watched episode of the season (2.55mil), and the second most watched since February. One Tree Hill also matched its season best in adults 18-49 (1.2/3).

Compared to the previous week, One Tree Hill improved 22% with women 18-34 (2.2/6), 15% in adults 18-34 (1.5/4), 14% in women 18-49 (1.6/4), 9% in adults 18-49 (1.2/3) and 20% in total viewers (2.55mil).

Gossip Girl was flat with last week in adults 18-34 (1.7/5), and up 6% in women 18-49 (1.8/4), 9% in adults 18-49 (1.2/3) and 14% in total viewers (2.4mil). Gossip Girl ranked #1 in its time period with female teens (1.7/6).

Gossip Girl built on its One Tree Hill lead-in among women 18-34 (14%), adults 18-34 (13%) and women 18-49 (13%), and matched One Tree Hill in adults 18-49.

WEDNESDAY � 10/14/09

America's Next Top Model ranked second in the hour in women 18-34 (2.3/7), females 12-34 (2.1/7), persons 12-34 (1.3/4) and female teens (1.4/5).

America's Next Top Model continued to show solid growth from the first to second half hour, including 19% in women 18-34, 15% in adults 18-34, 20% in women 18-49, 15% in adults 18-49 and 14% in total viewers.

THURSDAY � 10/15/09

The CW's freshman hit The Vampire Diaries earned its largest audience (3.9mil) and best ratings in adults 18-34 (2.0/6), adults 18-49 (1.8/5) and women 18-49 (2.4/7) since its debut.

Vampire Diaries remains on a hot streak with young viewers, again ranking as Thursday's #1 show on network TV with female teens (2.7/10) and females 12-34 (2.7/9-tie). Vampire Diaries ranked second in its time period with teens (1.9/7).

Both of The CW's Thursday dramas were on the rise this week. Vampire Diaries improved 5% in adults 18-34, 6% in adults 18-49, 9% in women 18-49 and 10% in total viewers. TVD matched its week ago delivery in women 18-34 (2.7/8). Meanwhile, Supernatural saw a nice bump this week, building 8% with women 18-34 (1.4/4), 27% with women 18-49 (1.4/3) and 5% with total viewers (2.6mil).

Vampire Diaries and Supernatural have each delivered solid improvements for The CW compared to last year. Vampire is out-performing the time period a year ago by 18% in adults 18-34 (2.0/6), 69% in women 18-34 (2.7/8), 6% in adults 18-49 (1.8/5) and 50% in women 18-49 (2.4/7). In its 5th season, Supernatural remains on the upswing, building by 30% in adults 18-34 (1.3/4), 27% in women 18-34 (1.4/4) and 17% in women 18-49 (1.4/3) over its performance a year ago.

With the year-over-year increases of both shows, The CW's Thursday has improved overall by 21% in adults 18-34 (1.7/5), 50% in women 18-34 (2.1/6), 7% in adults 18-49 (1.5/4) and 36% in women 18-49 (1.9/5).

FRIDAY � 10/16/09

Smallville climbed to season highs in total viewers (2.59mil) and adults 18-49 (1.1/4). In fact, Smallville delivered the time period's best performance in these categories in over a year (since Sept. 2008).





  [october 2009]  
S
M
T
W
T
F
S
    


· AMERICA'S NEXT TOP MODEL (CW)
· GOSSIP GIRL (CW)
· ONE TREE HILL (CW)
· SMALLVILLE (CW)
· SUPERNATURAL (CW)
· VAMPIRE DIARIES, THE (CW)











most recent ratings | view all posts
[09/14/14 - 09:13 AM]
Saturday's Broadcast Ratings: ABC Wins the College Football Race
The Alphabet tops competing coverage on FOX and NBC.

[09/14/14 - 08:33 AM]
Coverage of Purdue-Notre Dame College Football from Indianapolis Scores NBC's Second-Highest-Rated Saturday Night in Adults 18-49 in Three Months
NBC spins the numbers for Saturday, September 13.

[09/13/14 - 09:02 AM]
"Dateline NBC" Is Currently Delivering Its Highest Friday Results in More Than Three Months
NBC spins the numbers for Friday, September 12.

[09/13/14 - 08:40 AM]
Friday's Broadcast Ratings: "Dateline" Puts NBC in the Top Spot
The Peacock's mainstay leads the night in both total viewers and adults 18-49.

[09/12/14 - 08:39 AM]
"The Biggest Loser" and "The Secret Lives of Pets" Are the Night's #1-#2 Non-Sports Telecasts on the Big 4 in 18-49 and Total Viewers
NBC spins the numbers for Thursday, September 11.

[09/12/14 - 08:30 AM]
Thursday's Broadcast Ratings: "Thursday Night Football" Opens Big for CBS
The Eye dominates the night in both total viewers and adults 18-49.

[09/12/14 - 07:19 AM]
"Thursday Night Football" on CBS and NFL Network More Than Doubles Opening Night Ratings from a Year Ago
CBS spins the numbers for Thursday, September 11.

[09/11/14 - 03:09 PM]
"Couples Therapy with Dr. Jenn" Hits Series High with Season 5 Premiere
VH1 spins the numbers for Wednesday, September 10.

[09/11/14 - 11:10 AM]
"Tonight Show," "Late Night" Dominate Late-Night Ratings Race for Week of Sept. 1-5
NBC spins the late-night numbers for the week of September 1-5.

[09/11/14 - 10:34 AM]
"Nightline" Builds Audience Week-to-Week in All Key Demos; Most Watched Week in Three Months
ABC spins the late-night numbers for the week of September 1-5.

[09/11/14 - 08:56 AM]
"America's Got Talent" Currently Ranks #1 in Its Hour Among the Big 4 in All Key Measures
NBC spins the numbers for Wednesday, September 10.

[09/11/14 - 08:42 AM]
Wednesday's Broadcast Ratings: FOX Pulls in Front with Return of "Hell's Kitchen"
Despite a Presidential address interruption, the network leads the night among adults 18-49.

[09/10/14 - 11:59 AM]
OWN's New Tyler Perry Drama "If Loving You Is Wrong" Is Most Watched Series Premiere in Network History with 1.93 Million Viewers
OWN spins the numbers for Tuesday, September 9.

[09/10/14 - 11:44 AM]
FYI's "Married at First Sight" Season One Finale Becomes Most-Watched Telecast in Network History
FYI spins the numbers for Tuesday, September 9.

[09/10/14 - 11:01 AM]
FOX Sports Posts Record Weekend Across Multiple Platforms
FOX Sports spins the numbers for Saturday, September 6 and Sunday, September 7.