or


[10/26/09 - 12:30 PM]
The CW Again Leads All Nets in Percent Increases from Live+7 Dvr Playback
The CW further spins the numbers for the week of October 5-11.

[via press release from The CW]

THE CW AGAIN LEADS ALL NETS IN PERCENT INCREASES FROM LIVE+7 DVR PLAYBACK

90210 Ratings More Than Double in Live+7 in Key Demos, The Largest Percent Gains of Any Show on Any Network

THE VAMPIRE DIARIES, SMALLVILLE, 90210 and TOP MODEL Each Add More Than 1 Million Viewers Once All DVR Playback is Factored In

October 26, 2009 (Burbank, CA) - The CW Network continues to lead all networks in percentage ratings gains from all DVR playback in primetime for the week ending October 10, 2009, according to Nielsen Live+7 day ratings vs. Live-Only viewing. The CW's biggest increase came in its target demographic of women 18-34 (60%, 2.21rtg v. 1.38rtg), followed by women 18-49 (58%, 1.72rtg v. 1.09rtg) and adults 18-34 (56%, 1.61rtg v. 1.03rtg).

90210 again more than doubled its ratings in Live+7 vs. live-only comparisons in every key demo. With largest percentage gains of any show on television, 90210's ratings improved 106% in women 18-34 (3.21rtg v. 1.56rtg), 112% in women 18-49 (2.29rtg v. 1.08 rtg), 107% in adults 18-34 (2.07rtg v. 1.00rtg) and 101% in adults 18-49 (1.53rtg v. 0.76rtg). Tuesday companion MELROSE PLACE improved 54% in women 18-34 (2.17rtg v. 1.41rtg), 49% in adults 18-34 (1.45rtg v. 0.97rtg) and 50% in women 18-49 (1.57rtg v. 1.05rtg).

Freshman hit THE VAMPIRE DIARIES also continues to rack-up huge increases across the board once all in DVR playback is factored in, including 67% in women 18-34 (3.53rtg v. 2.12rtg), 66% in adults 18-34 (2.50rtg v. 1.51rtg) and 65% in women 18-49 (2.87rtg v. 1.74rtg). SUPERNATURAL gained 36% in women 18-34 (1.55rtg v. 1.14rtg), 35% in adults 18-34 (1.61rtg v. 1.19rtg) and 42% in women 18-49 (1.35rtg v. 0.95rtg).

Monday tandem of GOSSIP GIRL and ONE TREE HILL also posted strong gains from DVR usage, with GG up 61% in women 18-34 (3.55rtg v. 2.21rtg), 59% in adults 18-34 (2.14rtg v. 1.35rtg) and 65% in women 18-49 (67%, 2.32rtg v. 1.14rtg); while OTH grew 61% in women 18-34 (2.25rtg v. 1.40rtg), 51% in adults 18-34 (1.54rtg v. 1.02rtg) and 54% in women 18-49 (1.74rtg v. 1.13rtg).

Reality franchise AMERICA'S NEXT TOP MODEL's ratings improved across the board by 67% in women 18-34 (3.23rtg v. 1.93rtg), 54% in adults 18-34 (2.14rtg v. 1.39rtg) and 56% in women 18-49 (2.76rtg v. 1.77rtg). In its new Friday home, SMALLVILLE saw huge DVR increases, as its Live+7 ratings soared above its live-only viewing by 82% in adults 18-34 (1.44rtg v. 0.79rtg) and 84% in adults 18-49 (1.34rtg v. 0.73rtg).

Four of The CW's shows added more than a million viewers once all DVR playback was included in the Live+7 ratings, with freshman VAMPIRE DIARIES gaining nearly 1.5 million viewers (4.44mil vs. 2.96mil). DVR playback added 1.22 million more viewers to 90210 (2.71mil v. 1.49), 1.11 million more to SMALLVILLE (3.02mil v. 1.91mil) and 1.09 million more to TOP MODEL (3.78mil v. 2.69mil).





  [october 2009]  
S
M
T
W
T
F
S
    


· 90210 (CW)
· AMERICA'S NEXT TOP MODEL (CW)
· GOSSIP GIRL (CW)
· MELROSE PLACE (CW)
· ONE TREE HILL (CW)
· SMALLVILLE (CW)
· SUPERNATURAL (CW)
· VAMPIRE DIARIES, THE (CW)









most recent ratings | view all posts
[04/01/15 - 09:38 AM]
USA Network's WWE "Monday Night Raw" Attracts Largest Audience in Nearly Three Years
USA spins the numbers for Monday, March 30.

[04/01/15 - 08:45 AM]
NBC Ties for the Nightlong Win Against All-Original Competition on the Big 4, Despite Encores of "Voice" and "Chicago Fire"
NBC spins the numbers for Tuesday, March 31.

[04/01/15 - 08:38 AM]
Tuesday's Broadcast Ratings: "NCIS," "Dovekeepers" Top Viewers for CBS
The Eye however shares the adults 18-49 crown with NBC last night.

[04/01/15 - 08:36 AM]
"Forever" Is No. 1 at 10pm in Adults 18-49 with an 11% Rise Week to Week
ABC spins the numbers for Tuesday, March 31.

[03/31/15 - 01:15 PM]
HGTV Delivers Record-Breaking Ratings in First Quarter 2015
HGTV spins the numbers for the quarter to date.

[03/31/15 - 01:02 PM]
Turner Broadcasting's TBS and Adult Swim Score Top 5 Primetime Rankings Among Adults 18-34 and Adults 18-49 in Primetime
Turner further spins the numbers for the week of March 9-15.

[03/31/15 - 12:52 PM]
Disney Channel Is 1Q15's #1 Total Day Cable Network in Total Viewers and Kids 6-11; 24-Hour Disney Junior Channel Soars to Record Quarterly Highs
Disney Channel spins the numbers for the quarter to date.

[03/31/15 - 12:51 PM]
Disney XD Delivers #1 Quarter of All Time in Total Viewers and Target Demographics
Disney XD spins the numbers for the quarter to date.

[03/31/15 - 12:29 PM]
NASCAR Sprint Cup Race From Martinsville Sets FOX Sports 1 Audience Mark
FOX Sports spins the numbers for Sunday, March 29.

[03/31/15 - 09:26 AM]
"Live" Nearly Ties "Dr. Phil" as the Week's No. 1 Syndicated Talker in Households
Disney/ABC Domestic Television spins the numbers for the week of March 16-20.

[03/31/15 - 09:00 AM]
"60 Minutes" Makes the Top 10 for the Fifth Straight Time and the Sixth in Seven Weeks
CBS spins the numbers for Sunday, March 29.

[03/31/15 - 08:44 AM]
NBC Wins Monday with "The Voice" #1 Among Big 4 Programs in 18-49 by a 52% Margin
NBC spins the numbers for Monday, March 30.

[03/31/15 - 08:34 AM]
Monday's Broadcast Ratings: "The Voice" Tops Demos for Sixth Consecutive Week
Plus: ABC is the most-watched network for the past three weeks.

[03/31/15 - 08:30 AM]
ABC Is Monday's Most Watched Network for the 3rd Week Running
ABC spins the numbers for Monday, March 30.

[03/30/15 - 01:29 PM]
ABC Family's "The Fosters" and "Chasing Life" Rise to Season Highs in Finales
ABC Family further spins the numbers for Monday, March 23.