or


[10/26/09 - 12:30 PM]
The CW Again Leads All Nets in Percent Increases from Live+7 Dvr Playback
The CW further spins the numbers for the week of October 5-11.

[via press release from The CW]

THE CW AGAIN LEADS ALL NETS IN PERCENT INCREASES FROM LIVE+7 DVR PLAYBACK

90210 Ratings More Than Double in Live+7 in Key Demos, The Largest Percent Gains of Any Show on Any Network

THE VAMPIRE DIARIES, SMALLVILLE, 90210 and TOP MODEL Each Add More Than 1 Million Viewers Once All DVR Playback is Factored In

October 26, 2009 (Burbank, CA) - The CW Network continues to lead all networks in percentage ratings gains from all DVR playback in primetime for the week ending October 10, 2009, according to Nielsen Live+7 day ratings vs. Live-Only viewing. The CW's biggest increase came in its target demographic of women 18-34 (60%, 2.21rtg v. 1.38rtg), followed by women 18-49 (58%, 1.72rtg v. 1.09rtg) and adults 18-34 (56%, 1.61rtg v. 1.03rtg).

90210 again more than doubled its ratings in Live+7 vs. live-only comparisons in every key demo. With largest percentage gains of any show on television, 90210's ratings improved 106% in women 18-34 (3.21rtg v. 1.56rtg), 112% in women 18-49 (2.29rtg v. 1.08 rtg), 107% in adults 18-34 (2.07rtg v. 1.00rtg) and 101% in adults 18-49 (1.53rtg v. 0.76rtg). Tuesday companion MELROSE PLACE improved 54% in women 18-34 (2.17rtg v. 1.41rtg), 49% in adults 18-34 (1.45rtg v. 0.97rtg) and 50% in women 18-49 (1.57rtg v. 1.05rtg).

Freshman hit THE VAMPIRE DIARIES also continues to rack-up huge increases across the board once all in DVR playback is factored in, including 67% in women 18-34 (3.53rtg v. 2.12rtg), 66% in adults 18-34 (2.50rtg v. 1.51rtg) and 65% in women 18-49 (2.87rtg v. 1.74rtg). SUPERNATURAL gained 36% in women 18-34 (1.55rtg v. 1.14rtg), 35% in adults 18-34 (1.61rtg v. 1.19rtg) and 42% in women 18-49 (1.35rtg v. 0.95rtg).

Monday tandem of GOSSIP GIRL and ONE TREE HILL also posted strong gains from DVR usage, with GG up 61% in women 18-34 (3.55rtg v. 2.21rtg), 59% in adults 18-34 (2.14rtg v. 1.35rtg) and 65% in women 18-49 (67%, 2.32rtg v. 1.14rtg); while OTH grew 61% in women 18-34 (2.25rtg v. 1.40rtg), 51% in adults 18-34 (1.54rtg v. 1.02rtg) and 54% in women 18-49 (1.74rtg v. 1.13rtg).

Reality franchise AMERICA'S NEXT TOP MODEL's ratings improved across the board by 67% in women 18-34 (3.23rtg v. 1.93rtg), 54% in adults 18-34 (2.14rtg v. 1.39rtg) and 56% in women 18-49 (2.76rtg v. 1.77rtg). In its new Friday home, SMALLVILLE saw huge DVR increases, as its Live+7 ratings soared above its live-only viewing by 82% in adults 18-34 (1.44rtg v. 0.79rtg) and 84% in adults 18-49 (1.34rtg v. 0.73rtg).

Four of The CW's shows added more than a million viewers once all DVR playback was included in the Live+7 ratings, with freshman VAMPIRE DIARIES gaining nearly 1.5 million viewers (4.44mil vs. 2.96mil). DVR playback added 1.22 million more viewers to 90210 (2.71mil v. 1.49), 1.11 million more to SMALLVILLE (3.02mil v. 1.91mil) and 1.09 million more to TOP MODEL (3.78mil v. 2.69mil).





  [october 2009]  
S
M
T
W
T
F
S
    


· 90210 (CW)
· AMERICA'S NEXT TOP MODEL (CW)
· GOSSIP GIRL (CW)
· MELROSE PLACE (CW)
· ONE TREE HILL (CW)
· SMALLVILLE (CW)
· SUPERNATURAL (CW)
· VAMPIRE DIARIES, THE (CW)











most recent ratings | view all posts
[10/23/14 - 01:40 PM]
World Series Game 2 Powers FOX to Second-Straight Prime Time Victory
FOX Sports spins the numbers for Wednesday, October 22.

[10/23/14 - 12:11 PM]
Football Helps ESPN Win the Night 11 Times among all Viewers
ESPN spins the numbers for the season to date.

[10/23/14 - 10:41 AM]
"The Tonight Show" Defeats ABC, CBS Late-Night Competition in 18-49, Total Viewers for Week of Oct. 13-17
NBC spins the numbers for the week of October 13-17.

[10/23/14 - 08:46 AM]
NBC's Wednesday Dramas Finish Within a Tenth of a Rating Point of Last Week's 18-49 Result Despite World Series Competition
NBC spins the numbers for Wednesday, October 22.

[10/23/14 - 08:32 AM]
Wednesday's Broadcast Ratings: World Series Keeps FOX on Top in Viewers, Demos
Plus: The CW's "Arrow" and ABC's "Nashville" are the only series up week-to-week among adults 18-49.

[10/23/14 - 08:14 AM]
ABC Is Wednesday's No. 1 Non-Sports Net with the Night's Top 2 Series Telecasts
ABC spins the numbers for Wednesday, October 22.

[10/22/14 - 01:40 PM]
World Series Game 1 Drives FOX to Prime Time Ratings Win
FOX Sports spins the numbers for Tuesday, October 21.

[10/22/14 - 11:14 AM]
ABC Grows Year to Year in Total Viewers and Holds Steady in Adults 18-49
ABC spins the numbers for the weeks of September 22-October 19.

[10/22/14 - 10:58 AM]
"NCIS: New Orleans" Delivers Its Highest Adults 18-49 Rating Since Its Series Premiere
CBS spins the numbers for Tuesday, October 21.

[10/22/14 - 08:55 AM]
NBC Ranks as the #1 Non-Sports Network Among the Big 4
NBC spins the numbers for Tuesday, October 21.

[10/22/14 - 08:35 AM]
Tuesday's Broadcast Ratings: World Series Opener Helps FOX Snap NBC's Win Streak
The Peacock had previously won the past 10 consecutive Tuesdays among adults 18-49.

[10/22/14 - 08:34 AM]
ABC's Tuesday Night Holds Steady Opposite the 2014 World Series Game 1
ABC spins the numbers for Tuesday, October 21.

[10/21/14 - 03:02 PM]
Season Premiere of TBS's "American Dad!" Tops Basic Cable Entertainment Programs for the Night
TBS spins the numbers for Monday, October 20.

[10/21/14 - 02:18 PM]
"Monday Night Football" Helps ESPN Win the Night
ESPN spins the numbers for Monday, October 20.

[10/21/14 - 12:57 PM]
Notre Dame-Florida State: Most-Viewed October College Football Telecast across All Networks on Record
ESPN spins the numbers for Saturday, October 18.