or


[10/29/09 - 08:57 AM]
ABC Grows Against Game 1 of the World Series
ABC spins the numbers for Wednesday, October 28.

[via press release from ABC]

ABC Grows Against Game 1 of the World Series

Top line points on ABC's Wednesday numbers ahead of the regular press release.

Prime (8-11pm): Opposite Game 1 of the 2009 World Series, ABC was up week to week (best in 4 weeks) by 14% in Adults 18-49 (2.5/6 vs. 2.2/6) to stand as the #1 non-sports network on Wednesday. In fact, each of ABC's Wednesday series were up week to week in Total Viewers and Adults 18-49. With Modern Family and Cougar Town, ABC delivered the Top 2 series telecasts on Wednesday across the key Adult demos (AD18-34/AD18-49/AD25-54).

The Middle (8:30pm): Coming out of a replay of It's the Great Pumpkin Charlie Brown, ABC's The Middle built on its lead-in by 10% (2.2/6 vs. 2.0/6) to finish as the #1 non-sports program in its half-hour. The Middle was up week to week by 10% in Adults 18-49, to post a best-since premiere rating.

Modern Family (9pm): Shooting up from its lead-in by 68% in Adults 18-49, ABC's Modern Family beat out its non-sports competitors at 9pm to qualify as the #1 TV series of the night (3.7/9). Modern Family was up week to week in Adults 18-49 (+9%), hitting its best number in 4 weeks � since 9/30/09. Despite competing against the World Series, Modern achieved series-high numbers in key Men (M18-34/M18-49)

Cougar Town (9:30pm): Like its lead-in, ABC's Cougar Town defeated its non-sports competition at 9:30pm and finished as the #2 TV series on Wednesday in Adults 18-49 (3.2/8). Cougar Town grew its Adult 18-49 numbers week to week (+3%). Cougar Town posted its highest Men 18-34 number since its series debut telecast (on 9/23/09).

Eastwick (10-11pm): ABC's Eastwick continued to beat NBC's Jay Leno in the 10pm hour, leading by 20% this week among Adults 18-49 (1.8/5 vs. 1.5/4). In addition, Eastwick built its Adult 18-49 audience by 13% over the prior week.

Quick Take for Wednesday, October 28, 2009 (Fast Affiliate Live + Same Day Ratings)

TV's No. 1 Non-Sports Net on Wednesday, ABC Scores its Highest Adult 18-49 Rating on the Night in 4 Weeks, Opposite the World Series

"Modern Family" and "Cougar Town" Are the Night's Top 2 Series in Key Adults

Achieving a Best-Since-Premiere Adult 18-49 Rating, "The Middle" Finishes As the No. 1 Non-Sports Program at 8:30pm in Viewers and Young Adults

Opposite the World Series, "Modern Family" Hits its Top Adult 18-49 Number In 4 Weeks and Marks Series Highs with Adults 18-34, Key Men, Teens and Kids

Building Week to Week Among Viewers and Young Adults, "Cougar Town" Tallies a Best-Since-Premiere Number in Men 18-34

At 10pm, ABC's "Eastwick" Beats "NBC's "Jay Leno" by 20% in Adults 18-49, Growing by 13% Over the Prior Week in the Key Young Adult Sales Demo

Wednesday Night (8:00-11:00 p.m.)

ABC finished as the No. 1 non-sports network on Wednesday night among Adults 18-49 (2.5/6).

� Despite going up against Game 1 of the 2009 World Series (NY Yankees-Philadelphia Phillies) on the night, ABC posted its highest-rated Wednesday in 4 weeks (since 9/30/09) among Adults 18-49, surging by 14% over the prior week (2.5/6 vs. 2.2/6). In fact each of ABC's Wednesday series increased week to week in Total Viewers and Adults 18-49.

� With "Modern Family" and "Cougar Town," ABC delivered the Top 2 series telecasts on Wednesday across the key Adult demos (AD18-34/AD18-49/AD25-54).

"The Middle" (8:30-9:00 p.m.)

Building on its lead-in at 8:30 p.m. (a replay of "It's the Great Pumpkin, Charlie Brown"), ABC's "The Middle" finished as the No. 1 non-sports TV show in its half-hour among Total Viewers (6.6 million) and Adults 18-49 (2.2/6).

� "The Middle" was up week to week by 10% in Adults 18-49 (2.2/6 vs. 2.0/6), to post a best-since premiere number. The new comedy hit series-highs with Men 18-34, Teens 12-17 and Kids 2-11.

"Modern Family" (9:00-9:30 p.m.)

Shooting up from its lead-in by 68% in Adults 18-49, ABC's "Modern Family" beat out its non-sports competitors at 9:00pm to qualify as the No. 1 TV series of the night (3.7/9). The ABC series won its hour, beating the World Series, among key Women: W18-49 (4.2/10) and W25-54 (4.8/11).

� "Modern Family" was up week to week in Total Viewers (+6%) Adults 18-49 (+9%), hitting its best young adult number in 4 weeks � since 9/30/09. Although it faced the World Series, the freshman ABC comedy achieved series-high numbers in Adults 18-34, key Men (M18-34/M18-49), Teens 12-17 and Kids 2-11.

� "Modern Family" is exhibiting big increases over its first-reported numbers through DVR playback, jumping by 1.2 million viewers and by an additional 7-tenths of an Adult 18-49 rating point from the initially reported Live + Same Day Numbers to the Live + 7 Day DVR finals.

"Cougar Town" (9:30-10:00 p.m.)

Following its lead, ABC's "Cougar Town" defeated its non-sports competition at 9:30 p.m. and finished as the No. 2 TV series on Wednesday in Adults 18-49 (3.2/8).

� "Cougar Town" gained week to week in viewers and young adults, while hitting a best-since-premiere number with Men 18-34.

� Like its lead-in, "Cougar Town" is producing gains over its first-reported numbers through DVR playback, increasing by 1.1 million viewers and by an additional 5-tenths of an Adult 18-49 rating point from the initially reported Live + Same Day Numbers to the Live + 7 Day DVR finals.

"Eastwick" (10:00-11:00 p.m.)

ABC's "Eastwick" continued to beat NBC's "Jay Leno" in the 10 o'clock hour, leading by 20% this week among Adults 18-49 (1.8/5 vs. 1.5/4).

� "Eastwick" built its Adult 18-49 audience by 13% over the prior week (1.8/5 vs. 1.6/4), tallying its best number in 3 weeks.

� "Eastwick" is seeing bumps from the first-reported numbers through DVR playback, surging by 1.0 million viewers and by an additional 4-tenths of an Adult 18-49 rating point from the initially reported Live + Same Day Numbers to the Live + 7 Day DVR finals.

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 33% currently, from 28% at the same point in 2008. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: Nielsen Media Research (Fast Affiliate, Live + Same Day Ratings), 10/28/09.





  [october 2009]  
S
M
T
W
T
F
S
    


· COUGAR TOWN (TBS)
· EASTWICK (ABC)
· JAY LENO SHOW, THE (NBC)
· MIDDLE, THE (ABC)
· MODERN FAMILY (ABC)





most recent ratings | view all posts
[07/30/16 - 08:59 AM]
Friday's Broadcast Ratings: ABC, NBC Share Demo Crown
"Dateline NBC" and "Primetime: What Would You Do?" lead the night among adults 18-49.

[07/29/16 - 01:37 PM]
2.5 Million Watch "Hell on Wheels" Drive Its Last Spike
AMC further spins the numbers for Saturday, July 23.

[07/29/16 - 09:07 AM]
Thursday's Broadcast Ratings: CBS, "Big Brother" Top Charts
The Eye claims the adults 18-49 and the total viewers crown.

[07/28/16 - 12:57 PM]
Premiere of "Elena of Avalor" on Disney Channel and 24-Hour Disney Junior Channel Is the No. 1 Series Telecast Year to Date Across Kid TV Networks
Disney Channel spins the numbers for the series to date.

[07/28/16 - 09:16 AM]
Wednesday's Broadcast Ratings: NBC, "Got Talent" Seal Another Victory
The Peacock once again is the evening's most-watched network in total viewers and adults 18-49.

[07/27/16 - 11:31 AM]
"The Walking Dead" and "Fear the Walking Dead" 2016 Comic-Con Trailers Rack Up a Record 25 Million Views in Four Days
Since their release on Friday afternoon in San Diego, the season seven trailer for "The Walking Dead" has notched 17.6 million total views across Facebook, YouTube, Twitter and AMC.com.

[07/27/16 - 09:05 AM]
Tuesday's Broadcast Ratings: NBC, "America's Got Talent" Continue Their Reign
The Peacock wins the night among adults 18-49 as well as total viewers.

[07/27/16 - 08:59 AM]
Travel Channel Refreshes Sunday Ratings with Water-Themed Fun
Travel Channel spins the numbers for Sunday, July 24.

[07/26/16 - 09:01 AM]
Monday's Broadcast Ratings: ABC Tops Charts with "The Bachelorette"
The Alphabet leads the night in total viewers and adults 18-49.

[07/25/16 - 01:10 PM]
Destination America Earns #1 Telecast Ever in P25-54 with "Ghosts of Shepherdstown" Season Finale
Destination America further spins the numbers for Sunday, July 17.

[07/25/16 - 10:00 AM]
CBSN Sets New Weekly Viewership Record for Convention & Breaking News Coverage
CBSN spins the numbers for the week of Sunday, July 17 through Saturday, July 23.

[07/25/16 - 09:05 AM]
Sunday's Broadcast Ratings: "Sunday Fun and Games" Puts ABC on Top
The Alphabet leads the night in total viewers and adults 18-49.

[07/24/16 - 09:56 AM]
Saturday's Broadcast Ratings: FOX Tops Demos with UFC Coverage
NBC then is the most-watched network with the feature "The Bourne Identity."

[07/23/16 - 10:58 AM]
Friday's Broadcast Ratings: Special "Big Brother" Pushes CBS in Front
The Eye wins the night among total viewers and adults 18-49.

[07/22/16 - 09:05 AM]
Thursday's Broadcast Ratings: CBS, "Big Brother" Top Viewers, Demos
The Eye wins the night thanks to its summer mainstay.