or


[11/02/09 - 01:30 PM]
The Big Playback! the CW Again Earns Network TV's Largest Percent Gains from Live+7 Dvr Playback
The CW further spins the numbers for the week of October 12-18.

[via press release from The CW]

THE BIG PLAYBACK! THE CW AGAIN EARNS NETWORK TV'S LARGEST PERCENT GAINS FROM LIVE+7 DVR PLAYBACK

DVR Playback Doubles Ratings for 90210 Among Women, Sophomore Drama Again Sees Largest Percent Gains of Any Show in Key Demos

THE VAMPIRE DIARIES, SMALLVILLE, 90210 and TOP MODEL Each Add More Than 1 Million Viewers Once All DVR Playback is Factored In

November 2, 2009 (Burbank, CA) � The CW Network once again leads all networks in primetime gains from all DVR playback for the week ending October 18, 2009, according to Nielsen Live+7 day ratings vs. Live-Only viewing. The CW's biggest increase came in its target demographic of women 18-34 (60%, 2.16rtg v. 1.35rtg), followed by adults 18-34 (57%, 1.57rtg v. 1.00rtg) and women 18-49 (54%, 1.76rtg v. 1.14rtg).

90210 again saw its ratings double once all DVR playback was factored in (Live+7 vs. live-only comparisons) among women demos. With largest percentage gains of any show on television, 90210's ratings improved 99% in women 18-34 (3.01rtg v. 1.51rtg), 100% in women 18-49 (2.20rtg v. 1.10 rtg). 90210 also posted big gains in the adult demos, including 87% in adults 18-34 (2.02rtg v. 1.08rtg) and 83% in adults 18-49 (1.48rtg v. 0.81rtg). Tuesday companion MELROSE PLACE improved 63% in women 18-34 (1.81rtg v. 1.11rtg), 59% in adults 18-34 (1.32rtg v. 0.83rtg) and 63% in women 18-49 (1.30rtg v. 0.80rtg).

Freshman hit THE VAMPIRE DIARIES also continues to post major gains across the board with Live+7 comparisons, including 70% in women 18-34 (3.29rtg v. 1.93rtg), 60% in adults 18-34 (2.42rtg v. 1.51rtg) and 59% in women 18-49 (2.96rtg v. 1.86rtg). SUPERNATURAL gained 39% in adults 18-34 (1.53rtg v. 1.10rtg), 39% in adults 18-49 (1.45rtg v. 1.04rtg) and 30% in women 18-34 (1.64rtg v. 1.26rtg).

Monday tandem of GOSSIP GIRL and ONE TREE HILL also continues to benefit from DVR usage, with GG up 65% in women 18-34 (3.53rtg v. 2.14rtg), 61% in adults 18-34 (2.29rtg v. 1.42rtg) and 62% in women 18-49 (2.38rtg v. 1.47rtg); while OTH grew 49% in women 18-34 (2.65rtg v. 1.78rtg), 43% in adults 18-34 (1.82rtg v. 1.27rtg) and 49% in women 18-49 (1.95rtg v. 1.31rtg).

Reality franchise AMERICA'S NEXT TOP MODEL's ratings improved across the board by 72% in women 18-34 (3.10rtg v. 1.80rtg), 72% in adults 18-34 (1.87rtg v. 1.09rtg) and 61% in women 18-49 (2.80rtg v. 1.74rtg). On Friday, SMALLVILLE remains in DVR demand, as its Live+7 ratings skyrocketed above its live-only viewing by 77% in adults 18-34 (1.45rtg v. 0.82rtg) and 70% in adults 18-49 (1.43rtg v. 0.84rtg).

Four of The CW's shows added more than a million viewers once all DVR playback was included, with freshman VAMPIRE DIARIES gaining nearly 1.5 million viewers (4.62mil vs. 3.14mil). DVR playback added 1.13 million more viewers to Top Model (3.66mil v. 2.53mil), 1.1 million more to 90210 (2.82mil v. 1.72mil) and just over 1 million more to SMALLVILLE (3.25mil v. 2.17mil).





  [november 2009]  
S
M
T
W
T
F
S


· 90210 (CW)
· AMERICA'S NEXT TOP MODEL (CW)
· GOSSIP GIRL (CW)
· MELROSE PLACE (CW)
· ONE TREE HILL (CW)
· SMALLVILLE (CW)
· SUPERNATURAL (CW)
· VAMPIRE DIARIES, THE (CW)











most recent ratings | view all posts
[10/01/14 - 08:27 AM]
Tuesday's Broadcast Ratings: "The Voice" Continues Win Streak for NBC
The Peacock's reality franchise once again replicates its week ago numbers among adults 18-49.

[09/30/14 - 02:53 PM]
"Monday Night Football" Helps ESPN Win the Night among All Networks
ESPN spins the numbers for Monday, September 29.

[09/30/14 - 02:18 PM]
"Parenthood" Delivered the Show's Highest 18-49 Rating in Live+3 Since October 3, 2013
NBC further spins the numbers for Thursday, September 25.

[09/30/14 - 02:04 PM]
Discovery Channel Moves Up the Cable Ranker and Into the Top Five for Adults and Men During 3Q14
Discovery spins the numbers for the quarter to date.

[09/30/14 - 01:01 PM]
Nickelodeon Is Top-Rated Total Day Network for 3Q and September 2014
Nickelodeon spins the numbers for the month and the quarter to date.

[09/30/14 - 12:59 PM]
Premiere of "Gotham" Leads FOX to Rank No. 2 for the Week Among Adults 18-34 and Fourth Among Adults 18-49
FOX spins the numbers for the week of September 22-28.

[09/30/14 - 12:20 PM]
TNT Extends Its Summer Victory by Ranking as Basic Cable's #1 Network in Primetime for Q3 2014 Among Total Viewers
Turner spins the numbers for the third quarter to date.

[09/30/14 - 12:13 PM]
Disney Channel Sweeps Total Day During 3Q 2014 in Total Viewers and Across All Major Youth Demos
Disney Channel spins the numbers for the quarter to date.

[09/30/14 - 10:49 AM]
CBS Wins Premiere Week for the Sixth Consecutive Year
CBS spins the numbers for the week of September 22-28.

[09/30/14 - 10:45 AM]
ABC Wins Premiere Week in Non-Sports Adults 18-49 with 6 of the Top 15 Shows
ABC spins the numbers for the week of September 22-28.

[09/30/14 - 10:20 AM]
Saturday's Season Premiere of "48 Hours: Paradise Lost" Is the Night's #1 Program with Viewers
CBS spins the numbers for Saturday, September 27.

[09/30/14 - 10:15 AM]
NBC Wins Premiere Week in Every Key Demo, With the Second-Biggest Adult 18-49 Margin for Any Net in 11 Years
NBC spins the numbers for the week of September 22-28.

[09/30/14 - 10:07 AM]
"Scorpion" Is Monday's Top Drama in Viewers and Key Demos
CBS spins the numbers for Monday, September 29.

[09/30/14 - 09:54 AM]
"The Steve Wilkos Show" Posts Highest Premiere Week on Record
NBCUniversal Domestic Television Distribution spins the numbers for the week of September 15-19.

[09/30/14 - 09:53 AM]
Live+3: ABC's "How to Get Away With Murder" Marks Largest-Ever L+3 Viewer Lift of Any Telecast on Any Network
ABC further spins the numbers for Thursday, September 25.