or


[11/05/09 - 09:41 AM]
HGTV's First Time Home Buyer's Hour Key Driver for Primetime Lineup
HGTV spins the numbers for the week of October 26-November 1.

[via press release from HGTV]

HGTV's First Time Home Buyer's Hour Key Driver for Primetime Lineup

Knoxville, Tenn. [For Immediate Release--November 5, 2009] As Congress considers a vote to extend tax credits for first-time home buyers, first-time home buyers continue to vote for HGTV. The network's "First-Time Home Buyers' Hour," which airs Monday-Friday from 8-9 p.m. ET/PT, is breaking ratings records, posting a 33 percent ratings increase among P18-49 and gaining at least 25 percent among all key demographics during October 2009. Since the programming block featuring My First Place and Property Virgins began airing in May, ratings have increased among all key demographics.

During the week of October 26, the First-Time Home Buyers' Hour delivered a 1.07 HH Rtg/0.45 P25-54 Rtg, delivering its best performance season-to-date among P25-54. All key demographics saw healthy growth as compared to the previous week, with P25-54 increasing by 22 percent and P18-49 increasing by 17 percent week-to-week. The hour continues to post solid gains, with all key demographics growing by more than 35 percent year-over-year.

"My First Place and Property Virgins are both produced in a fresh, authentic style that lets the viewer become a fly on the wall and accompany these first-time home buyers on their journey," says Jim Samples, president, HGTV. "The First-Time Home Buyers' Hour is a perfect anchor to HGTV's primetime, bringing younger viewers to our air and then inviting them to stay."

HGTV also has seen tremendous success with the one-hour special, My First Place: Lessons Learned. Premiering on Wednesday, September 16 at 8 p.m., it ranked as one of the top 10 rated specials on the network in 2009-to-date among key demos of P25-54 and P18-49.

"In this evolving housing market, HGTV will continue to offer first-time home buyers the relevant information and insights they need to prepare for the real estate plunge," said Samples.

About HGTV

HGTV, America's leader in home and lifestyle programming, is distributed to more than 98 million U.S. households and is one of cable's top-rated networks. HGTV's website, HGTV.com, is the nation's leading online home-and-garden destination that attracts an average of 4 million unique visitors per month. Headquartered in Knoxville, Tenn., with offices in Atlanta, Chicago, Dallas, Detroit, Los Angeles, Nashville, New York and San Francisco, HGTV is wholly owned by Scripps Networks.

Scripps Networks is owned by Scripps Networks Interactive (NYSE:SNI), the leading developer of lifestyle-oriented content for television and the Internet. The company's media portfolio includes: Lifestyle Media, with popular lifestyle television brands HGTV, Food Network, DIY Network and country music network Great American Country (GAC); and Interactive Services, including leading online search and comparison shopping services, Shopzilla and uSwitch.





  [november 2009]  
S
M
T
W
T
F
S


· MY FIRST PLACE (HGTV)
· PROPERTY VIRGINS (HGTV)











most recent ratings | view all posts
[08/26/14 - 07:49 AM]
"The 66th Primetime Emmy(R) Awards" Posts NBC's Highest-Rated Monday in Metered-Market Households, Excluding Olympics, In Seven Years
NBC spins the numbers for Monday, August 25.

[08/25/14 - 12:30 PM]
New Era of "Doctor Who" Begins with Highest Rated Season Premiere Ever on BBC America
BBC America spins the numbers for Saturday, August 23.

[08/25/14 - 09:42 AM]
Last Night's "Big Brother" Is the Biggest Brother of the Summer
CBS spins the numbers for Sunday, August 24.

[08/25/14 - 09:02 AM]
Sunday's Broadcast Ratings: NFL Preseason Keeps NBC on Top
"Big Brother 16" on CBS however is the night's biggest draw among adults 18-49.

[08/25/14 - 08:34 AM]
NBC Sports Coverage of Last Night's Cincinnati Bengals-Arizona Cardinals Preseason Game Finishes the Night #1 in the 56 Local Markets
NBC spins the numbers for Sunday, August 24.

[08/25/14 - 08:25 AM]
ABC's "Rising Star" Finale is Up for the 2nd Straight Week in Adults 18-49
ABC spins the numbers for Sunday, August 24.

[08/24/14 - 08:34 AM]
Saturday's Broadcast Ratings: NASCAR Edges NFL Preseason for Top Spot
ABC leads the night among total viewers and adults 18-49 over CBS.

[08/24/14 - 08:32 AM]
"The P&G 2014 U.S. Gymnastics Championships" Grows from Its First Half-Hour to Its Fourth by 43% in Adult 18-49 Rating and 17% in Total Viewers
NBC spins the numbers for Saturday, August 23.

[08/23/14 - 08:52 AM]
Friday's Broadcast Ratings: NFL Preseason Pushes CBS in Front
Coverage of the Raiders at Packers leads the night in all categories for the Eye.

[08/23/14 - 08:40 AM]
"Dateline NBC" Ties for the #2 Show of the Night on the Big 4 Networks and the #1 Non-Sports Show in Adults 18-49
NBC spins the numbers for Friday, August 22.

[08/22/14 - 02:58 PM]
"The Simpsons" Soars on FXX - Day 1 of 12-Day Marathon Delivers Record-Breaking Numbers for Nascent Channel
FXX spins the numbers for Thursday, August 21.

[08/22/14 - 08:45 AM]
"Welcome to Sweden" Equals Its Top 18-49 Rating Since July 24
NBC spins the numbers for Thursday, August 21.

[08/22/14 - 08:36 AM]
Thursday's Broadcast Ratings: CBS Rides "Big Brother" to Top Spots
The Eye is the night's most-watched network among total viewers and adults 18-49.

[08/22/14 - 08:19 AM]
ABC's "Rookie Blue" Season Closer Is Up 22% to Tie a Season High and Tops Its Year-Ago Finale
ABC spins the numbers for Thursday, August 21.

[08/21/14 - 06:00 PM]
GSN's Third Episode of Body-Painting Competition Show, "Skin Wars," Delivers Series-High Ratings
GSN spins the numbers for Wednesday, August 20.