or


[11/05/09 - 09:41 AM]
HGTV's First Time Home Buyer's Hour Key Driver for Primetime Lineup
HGTV spins the numbers for the week of October 26-November 1.

[via press release from HGTV]

HGTV's First Time Home Buyer's Hour Key Driver for Primetime Lineup

Knoxville, Tenn. [For Immediate Release--November 5, 2009] As Congress considers a vote to extend tax credits for first-time home buyers, first-time home buyers continue to vote for HGTV. The network's "First-Time Home Buyers' Hour," which airs Monday-Friday from 8-9 p.m. ET/PT, is breaking ratings records, posting a 33 percent ratings increase among P18-49 and gaining at least 25 percent among all key demographics during October 2009. Since the programming block featuring My First Place and Property Virgins began airing in May, ratings have increased among all key demographics.

During the week of October 26, the First-Time Home Buyers' Hour delivered a 1.07 HH Rtg/0.45 P25-54 Rtg, delivering its best performance season-to-date among P25-54. All key demographics saw healthy growth as compared to the previous week, with P25-54 increasing by 22 percent and P18-49 increasing by 17 percent week-to-week. The hour continues to post solid gains, with all key demographics growing by more than 35 percent year-over-year.

"My First Place and Property Virgins are both produced in a fresh, authentic style that lets the viewer become a fly on the wall and accompany these first-time home buyers on their journey," says Jim Samples, president, HGTV. "The First-Time Home Buyers' Hour is a perfect anchor to HGTV's primetime, bringing younger viewers to our air and then inviting them to stay."

HGTV also has seen tremendous success with the one-hour special, My First Place: Lessons Learned. Premiering on Wednesday, September 16 at 8 p.m., it ranked as one of the top 10 rated specials on the network in 2009-to-date among key demos of P25-54 and P18-49.

"In this evolving housing market, HGTV will continue to offer first-time home buyers the relevant information and insights they need to prepare for the real estate plunge," said Samples.

About HGTV

HGTV, America's leader in home and lifestyle programming, is distributed to more than 98 million U.S. households and is one of cable's top-rated networks. HGTV's website, HGTV.com, is the nation's leading online home-and-garden destination that attracts an average of 4 million unique visitors per month. Headquartered in Knoxville, Tenn., with offices in Atlanta, Chicago, Dallas, Detroit, Los Angeles, Nashville, New York and San Francisco, HGTV is wholly owned by Scripps Networks.

Scripps Networks is owned by Scripps Networks Interactive (NYSE:SNI), the leading developer of lifestyle-oriented content for television and the Internet. The company's media portfolio includes: Lifestyle Media, with popular lifestyle television brands HGTV, Food Network, DIY Network and country music network Great American Country (GAC); and Interactive Services, including leading online search and comparison shopping services, Shopzilla and uSwitch.





  [november 2009]  
S
M
T
W
T
F
S


· MY FIRST PLACE (HGTV)
· PROPERTY VIRGINS (HGTV)









most recent ratings | view all posts
[11/21/14 - 08:56 AM]
"Parenthood" Is Up Week to Week by 40% in 18-49 Rating to Season High
NBC spins the numbers for Thursday, November 20.

[11/21/14 - 08:43 AM]
Thursday's Broadcast Ratings: ABC Tops Viewers, Demos with Fall Finales
"Grey's Anatomy," "Scandal" and "How to Get Away with Murder" power the Alphabet in front last night.

[11/21/14 - 08:27 AM]
ABC Wins All 4 November Sweep Thursdays for the First Time in Over 23 Years
ABC spins the numbers for Thursday, November 20.

[11/20/14 - 11:27 AM]
"The Tonight Show" Continues Dominance Against ABC, CBS Timeslot Competition for Week of Nov. 10-14
NBC spins the late-night numbers for the week of November 10-14.

[11/20/14 - 08:51 AM]
"The Mysteries of Laura" Captures Its Highest 18-49 and Total-Viewer Results Since October 15
NBC spins the numbers for Wednesday, November 19.

[11/20/14 - 08:30 AM]
Wednesday's Broadcast Ratings: "Modern Family" Powers Demo Victory for ABC
The Alphabet's flagship comedy is also up nearly 20% from last week among adults 18-49.

[11/20/14 - 08:23 AM]
Up Year to Year and Week to Week, ABC is No. 1 on Wednesday in Adults 18-49
ABC spins the numbers for the Wednesday, November 19.

[11/20/14 - 06:13 AM]
Bravo Media Scores Best Tuesday Prime Among All Key Demos Year To-Date
Bravo spins the numbers for Tuesday, November 18.

[11/19/14 - 11:37 AM]
"Madam Secretary" Elevates CBS's Sunday Upscale Audience
CBS spins the numbers for its Sunday lineup to date this season.

[11/19/14 - 10:16 AM]
Season to Date ABC Is the Only Net Up in Adults 18-49 and Gains the Most Viewers
ABC further spins the numbers for the season to date.

[11/19/14 - 10:10 AM]
CBS Tuesday Dramas Up in Viewers and Demos; Network Sweeps Night
CBS spins the numbers for Tuesday, November 18.

[11/19/14 - 08:52 AM]
"Marry Me" Jumps 23% Versus Its Prior Telecast in 18-49 Rating
NBC spins the numbers for Tuesday, November 18.

[11/19/14 - 08:39 AM]
Tuesday's Broadcast Ratings: CBS Claims Top Spot in Viewers, Demos
The news marks the Eye's first victory on the night among adults 18-49 this season.

[11/19/14 - 08:30 AM]
ABC's "SHIELD" Builds to Its Biggest Audience in 5 Weeks
ABC spins the numbers for Tuesday, November 18.

[11/18/14 - 03:05 PM]
Discovery Channel's "Fast N' Loud" Grabs Season High in Persons and Men on Monday
Discovery spins the numbers for Monday, November 17.