or


[12/02/09 - 11:44 AM]
ABC's "Scrubs" Opener Surges from Its Lead with Young Adults
ABC spins the numbers for Tuesday, December 1.

[via press release from ABC]

Quick Take for Tuesday, December 1, 2009 (Fast Affiliate Live + Same Day Ratings)

Opposite Established Competition, ABC's "Scrubs" Opener Surges from its Lead With Young Adults and Wins its Half-Hour Over NBC's "Loser" in Men 18-34

Building on its Lead-in Among Key Demos, "Scrubs" at 9:30pm Wins by 28% in Men 18-34 and Stands as the Night's No. 1 TV Show with Young Men

At 9:30pm, "Scrubs" Matches the Series' Highest-Rated Telecast In Men 18-34 and Men 18-49 Since its ABC Premiere in January 2008

"Scrubs" (9:00-9:30 p.m.)

Surging from its Adult 18-49 lead-in at 9:00 p.m. (+33% - 2.0/5 vs. 1.5/4) against stiff established competition, ABC's season premiere of "Scrubs" finished No. 1 in its half-hour among hard-to-reach Men 18-34, besting second-place NBC's "Biggest Loser" by 11% (2.1/7 vs. 1.9/6). In addition, the ABC comedy earned second place in the half-hour with Men 18-49 (2.0/6).

"Scrubs" (9:30-10:00 p.m.)

Building on its lead-in among Adults 18-34 and key Men (M18-34/M18-49), a second episode of "Scrubs" also won its half-hour among hard-to-reach Men 18-34, defeating NBC's "Loser" by an even wider margin of 28% (2.3/7 vs. 1.8/6). In fact ABC's back-to-back episodes of "Scrubs" finished as the Top 2 TV shows on Tuesday night with Men 18-34.

� At 9:30 p.m. among Men 18-49 (2.3/7) and Men 18-49 (2.1/6), "Scrubs" matched the series' highest-rated telecast since its ABC premiere on January 6, 2009.

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to more than 33% currently, from 28% at the same point in 2008. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: Nielsen Media Research (Fast Affiliate, Live + Same Day Ratings), 12/1/09.





  [december 2009]  
S
M
T
W
T
F
S
  


· BIGGEST LOSER, THE (NBC)
· SCRUBS (ABC)











most recent ratings | view all posts
[10/30/14 - 02:17 PM]
52 Million Viewers Tune-In to World Series Game 7
FOX Sports spins the numbers for Wednesday, October 29.

[10/30/14 - 11:20 AM]
"The Tonight Show" Defeats Letterman, Kimmel in All Key Ratings Categories for Week of Oct. 20-24
NBC spins the late-night numbers for the week of October 20-24.

[10/30/14 - 09:16 AM]
NBC Posts Record-Setting Soccer Weekend with Most-Watched Premier League & MLS Matches
NBC spins the numbers for the weekend of October 25-26.

[10/30/14 - 08:50 AM]
Bounce TV Posts Double-Digit Primetime Viewership Gains Among HHs, A18-49 & A25-54 in October
Bounce TV spins the numbers for the month of October to date.

[10/30/14 - 08:39 AM]
Wednesday's Broadcast Ratings: World Series Wraps on Top for FOX
Plus: The CW's "Arrow" and "The 100" see double-digit weekly gains despite said competition.

[10/30/14 - 08:35 AM]
"The Mysteries of Laura" Retains 92% of the Prior Week's Rating in Adults 18-49
NBC spins the numbers for Wednesday, October 29.

[10/30/14 - 08:23 AM]
ABC's Wednesday Builds Against the Deciding Game 7 of the 2014 World Series
ABC spins the numbers for Wednesday, October 29.

[10/30/14 - 08:19 AM]
October Is a Record-Breaking Month for DIY Network
DIY Network spins the numbers for the month of October to date.

[10/30/14 - 07:39 AM]
ABC Scores Its 2nd-Best Performance in Late-Night This Season in Total Viewers
ABC spins the late-night numbers for the week of October 20-24.

[10/29/14 - 03:25 PM]
Duggar Wedding Rings in Record Ratings for TLC
TLC spins the numbers for Tuesday, October 28.

[10/29/14 - 10:23 AM]
ABC Leads Season in Non-Sports Adults 18-49 with Top Dramas, #1 New Show and #1 New Comedy
ABC further spins the numbers for the season to date.

[10/29/14 - 08:50 AM]
"The Voice" Ranks as the #1 Non-Sports Telecast of the Night on the Big 4 in 18-49
NBC spins the numbers for Tuesday, October 28.

[10/29/14 - 08:33 AM]
ABC's Tuesday Night Grows Week to Week Against the 2014 World Series
ABC spins the numbers for Tuesday, October 28.

[10/29/14 - 08:32 AM]
Tuesday's Broadcast Ratings: FOX Rides the World Series to Another Demo Victory
Plus: "Marvel's Agents of SHIELD" on ABC grows by double-digits from last week among adults 18-49.

[10/29/14 - 08:32 AM]
HGTV Ranked Among Top 10 Networks for Sixth Consecutive Month
HGTV spins the numbers for the month of October to date.