or


[12/02/09 - 11:44 AM]
ABC's "Scrubs" Opener Surges from Its Lead with Young Adults
ABC spins the numbers for Tuesday, December 1.

[via press release from ABC]

Quick Take for Tuesday, December 1, 2009 (Fast Affiliate Live + Same Day Ratings)

Opposite Established Competition, ABC's "Scrubs" Opener Surges from its Lead With Young Adults and Wins its Half-Hour Over NBC's "Loser" in Men 18-34

Building on its Lead-in Among Key Demos, "Scrubs" at 9:30pm Wins by 28% in Men 18-34 and Stands as the Night's No. 1 TV Show with Young Men

At 9:30pm, "Scrubs" Matches the Series' Highest-Rated Telecast In Men 18-34 and Men 18-49 Since its ABC Premiere in January 2008

"Scrubs" (9:00-9:30 p.m.)

Surging from its Adult 18-49 lead-in at 9:00 p.m. (+33% - 2.0/5 vs. 1.5/4) against stiff established competition, ABC's season premiere of "Scrubs" finished No. 1 in its half-hour among hard-to-reach Men 18-34, besting second-place NBC's "Biggest Loser" by 11% (2.1/7 vs. 1.9/6). In addition, the ABC comedy earned second place in the half-hour with Men 18-49 (2.0/6).

"Scrubs" (9:30-10:00 p.m.)

Building on its lead-in among Adults 18-34 and key Men (M18-34/M18-49), a second episode of "Scrubs" also won its half-hour among hard-to-reach Men 18-34, defeating NBC's "Loser" by an even wider margin of 28% (2.3/7 vs. 1.8/6). In fact ABC's back-to-back episodes of "Scrubs" finished as the Top 2 TV shows on Tuesday night with Men 18-34.

� At 9:30 p.m. among Men 18-49 (2.3/7) and Men 18-49 (2.1/6), "Scrubs" matched the series' highest-rated telecast since its ABC premiere on January 6, 2009.

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to more than 33% currently, from 28% at the same point in 2008. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: Nielsen Media Research (Fast Affiliate, Live + Same Day Ratings), 12/1/09.





  [december 2009]  
S
M
T
W
T
F
S
  


· BIGGEST LOSER, THE (NBC)
· SCRUBS (ABC)





most recent ratings | view all posts
[09/04/15 - 09:56 AM]
Every Major CBS News Broadcasts Posts Year-to-Year Viewer Growth and Strong Deliveries of Adults 25-54
CBS News further spins the numbers for the week of August 24-30.

[09/04/15 - 08:31 AM]
Thursday's Broadcast Ratings: CBS Rides "Big Brother," "Big Bang" to Another Victory
Said duo are the night's top draws among total viewers and adults 18-49.

[09/04/15 - 06:07 AM]
ESPN's 2015 Thursday Night Doubleheader Sees Significant Ratings Increases Over 2014 Thursday Night Opener
ESPN spins the numbers for Thursday, September 3.

[09/03/15 - 01:22 PM]
"In The Cut" Viewership Explodes in Week Two, Second Episode & Series Become Most-Watched Original in Bounce TV's History
Bounce TV spins the numbers for Tuesday, September 1.

[09/03/15 - 12:00 PM]
Hallmark Channel's Original Programming Stands Out on Saturday Nights
The Hallmark Channel further spins the numbers for Saturday, August 29.

[09/03/15 - 11:34 AM]
Jimmy Fallon and Seth Meyers Encores Win the Late-Night Ratings Week of Aug. 24-28
NBC spins the late-night numbers for the week of August 24-28.

[09/03/15 - 09:35 AM]
USA Network Wins the Summer, Ranking #1 in Key Demos Across All Basic Cable
USA spins the numbers for the summer to date.

[09/03/15 - 08:55 AM]
"The Carmichael Show" Grows in Its Second Week, Up 18% at 9 P.M., 22% at 9:30
NBC spins the numbers for Wednesday, September 2.

[09/03/15 - 08:27 AM]
Wednesday's Broadcast Ratings: NBC Edges CBS, FOX for Demo Crown
Plus: the Peacock's "America's Got Talent" is the night's most-watched program overall.

[09/03/15 - 08:19 AM]
ABC's "Celebrity Wife Swap" Season Finale is Up in Viewers and Adults 18-49, Marking its Most-Watched Telecast in 4 Weeks
ABC spins the numbers for Wednesday, September 2.

[09/03/15 - 07:42 AM]
ABC Is Up for the 2nd Week in a Row in Adults 18-49 to a 2-Month High in Late-Night
ABC spins the late-night numbers for the week of August 24-28.

[09/02/15 - 01:15 PM]
Summer Was Hot on WE tv - Network Bucked Industry Trends to Grow Ratings More Than 30 Percent in Key Demos, Year-Over-Year
WE tv spins the numbers for the summer to date.

[09/02/15 - 01:10 PM]
2015 "MTV Video Music Awards" Generates More Than 73 Million Views Across Platforms
MTV further spins the numbers for Sunday, August 30.

[09/02/15 - 11:53 AM]
OWN Delivers Double-Digit Growth in Key W25-54 Demo and Total Viewers in August 2015
OWN spins the numbers for the month of August.

[09/02/15 - 11:41 AM]
Lifetime Posts Double Digit Year-on-Year Growth in Key Demos for August
Lifetime spins the numbers for the month of August.