[12/02/09 - 02:07 PM]
Oxygen's "Bad Girls Club" Season 4 Premiere Becomes Most Watched Ever
Oxygen spins the numbers for Tuesday, December 1.

[via press release from Oxygen]



First-Ever Live Two Screen Experience @ www.OxygenLive.com Drives Growth Across Digital and Mobile Platforms

NEW YORK, December 2, 2009 � Last night's high octane season four premiere of "Bad Girls Club" was the series' most watched season premiere ever among A18-49 (611,000), W18-49 (431,000), and total viewers (874,000). Compared to last season's premiere (12/2/08), last night's premiere was up +8% among A18-49 (611,000 vs. 568,000), +6% among W18-49 (431,000 vs. 405,000) and +8% among total viewers (874,00 vs. 807,000).

The night also marked the debut of OxygenLive.com, a first-ever live two screen experience for Oxygen's fans, logging record-breaking participation (over 10,000 live user interactions). Also, www.oxygen.com delivered big increases versus season 3 in unique visitors (+3%), with the show's mobile site uniques (99%) and page views (121%) showing double and triple digit growth respectively.

This season premiere was the second most watched season premiere of any Oxygen original behind the series premiere of "Dance Your Ass Off" among A18-49, W18-49 and total viewers. The premiere also was the second most watched season premiere of an Oxygen original among W18-34, drawing 318,000 viewers (behind "Bad Girls Club" season three premiere).

This season of "Bad Girls Club" closes out 2009 with a bang, keeping the network on pace for its highest year ever among key demos. Oxygen is pacing to have 6 consecutive years of growth among A18-49, W18-49, and total viewers.

Season four brings seven new self-proclaimed "bad girls" together in a beautiful mansion in Los Angeles. These women recognize that their outrageous behavior has hindered their relationships, careers and lives. They have issues with anger, trust and control. In a house full of women with similarly explosive personalities, clashes erupt between roommates and housemates over everything from who's on cleaning duty to where they should go out at night. Will these bad girls, faced with the mirrored image of their own behavior, learn to moderate and control their bad girl energy or will they spin out of control and flee this opportunity for change? ? "Bad Girls Club" is produced by Bunim-Murray Productions.

About Oxygen Media

Oxygen Media is a multiplatform lifestyle brand that delivers relevant and entertaining content to young women, wherever they are. Oxygen is rewriting the rulebook for women's media, with a vast array of unconventional and original content including "Bad Girls Club," "Dance Your Ass Off" and "Tori & Dean: Home Sweet Hollywood." Popular features online include shopOholic, makeOvermatic, tweetOverse and hormoneOscope. Available in 75 million homes, online at www.oxygen.com, or on mobile devices at wap.oxygen.com, Oxygen Media is a service of NBC Universal.

  [december 2009]  


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