or


[12/07/09 - 08:54 AM]
Brothers & Sisters Hits a 9-Month-High
ABC spins the numbers for Sunday, December 6.

[via press release from ABC]

Brothers & Sisters Hits a 9-Month-High/Housewives Ties Biggest Audience this Season

Early points for ABC on Sunday Night, ahead of the regular press release...

Opposite NFL driven NBC (Vikings-Cardinals) and Fox (Cowboys-Giants primetime overrun), ABC beat out its non-sports boosted competition on Sunday, topping CBS' Sunday line-up by 7% in Total Viewers (11.0 million vs. 10.3 million) and by 42% in Adults18-49 (3.4/8 vs. 2.4/6). Despite the increased competition, ABC was up week to week by 1 million viewers and by 10% in Adults 18-49 (11.29/09 = 10.0 million and 3.1/8).

TV's #1 non-sports program on Sunday, ABC's Desperate Housewives' numbers surged from the prior week by nearly 2 million viewers (14.7 million vs. 12.8 million) and by 9% in Adults 18-49 (4.8/11 vs. 4.4/10). In fact, Housewives matched its biggest audience this season.

� Housewives registered as the night's most-watched entertainment series for its 10th straight telecast this season, while standing as Sunday's #1 series for 8 straight airings in Adults 18-49.

Hitting season-highs and jumping week to week by 2.2 million viewers (10.9 million vs. 8.7 million) and by 28% in Adults 18-49 (3.7/9 vs. 2.9/8), ABC's Brothers & Sisters achieved its highest numbers in 9 months on both counts � since 3/1/09.

Quick Take for Sunday December 6, 2009 (Fast Affiliate Live + Same Day Ratings)

Up Week to Week, ABC Continues to Beat its Non-Sports Sunday Competition

Sunday's No. 1 Non-Sports TV Show, "Housewives" Grows Week to Week In Viewers and Young Adults, Matching its Largest Overall Audience This Season

Hitting Season-Highs, ABC's "Brothers & Sisters" Generates the Series' Biggest Audience and Highest Adult 18-49 Number in 9 Months

Sunday Night (7:00-11:00 p.m.)

Opposite NFL driven NBC (Vikings-Cardinals) and Fox (Cowboys-Giants primetime overrun), ABC once again beat out its non-sports boosted competition on Sunday, topping CBS' Sunday lineup by 7% in Total Viewers (11.0 million vs. 10.3 million) and by 42% in Adults18-49 (3.4/8 vs. 2.4/6).

� Despite the increased week-to-week competition, ABC was up over the prior Sunday by 1 million viewers and by 10% in Adults 18-49 (10.0 million and 3.1/8 on 11/29/09).

"Desperate Housewives" (9:00-10:00 p.m.)

TV's No. 1 non-sports program on Sunday, ABC's "Desperate Housewives'" numbers grew from the prior week by nearly 2.0 million viewers (14.7 million vs. 12.8 million) and by 9% in Adults 18-49 (4.8/11 vs. 4.4/10). In fact, Housewives tied its biggest overall audience this season.

� "Housewives" registered as the night's most-watched entertainment series for its 10th straight telecast this season, while standing as Sunday's No. 1 series for 8 consecutive airings with Adults 18-49.

� "Housewives" is generating an even bigger increase this season than last over its first-reported numbers through DVR playback, picking up an average 1.7 million viewers and an additional 8-tenths of an Adult 18-49 rating point from the initially reported Live + Same Day Numbers to the Live + 7 Day DVR finals.

"Brothers & Sisters" (10:00-11:00 p.m.)

ABC's "Brothers & Sisters" placed a strong second in the 10 o'clock hour to NBC's NFL game, topping its CBS competition ("NCIS: LA" encore) by 3.6 million viewers (10.9 million vs. 7.3 million) and by 131% (3.7/9 vs. 1.6/4).

� Hitting season-highs and jumping week to week by 2.2 million viewers (10.9 million vs. 8.7 million) and by 28% in Adults 18-49 (3.7/9 vs. 2.9/8), ABC's "Brothers & Sisters" achieved the series' strongest numbers in 9 months on both counts � since 3/1/09.

� Like its lead-in, "Brothers & Sisters" is seeing a sizeable uptick this season over its first-reported numbers through DVR playback (also bigger than last season), picking up an average 1.3 million viewers and an additional 5-tenths of an Adult 18-49 rating point from the initially reported Live + Same Day Numbers to the Live + 7 Day DVR finals.

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 33% currently, from 28% at the same point in 2008. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: Nielsen Media Research (Fast Affiliate, Live + Same Day Ratings), 12/6/09. DVR Playback = 9/21-11/15/09.





  [december 2009]  
S
M
T
W
T
F
S
  


· BROTHERS & SISTERS (ABC)
· DESPERATE HOUSEWIVES (ABC)
· NCIS: LOS ANGELES (CBS)
· SUNDAY NIGHT FOOTBALL (NBC)





most recent ratings | view all posts
[10/18/19 - 08:13 AM]
Thursday's Broadcast Ratings: FOX, "Thursday Night Football" Cruise to Victory
The network dominates the evening in both total viewers and adults 18-49.

[10/17/19 - 08:13 AM]
Wednesday's Broadcast Ratings: "Chicago" Crossover Puts NBC on Top
The Peacock wins the night in total viewers, shares the adults 18-49 crown with FOX.

[10/16/19 - 01:32 PM]
Critically-Acclaimed Limited Series "Unbelievable" Watched by 32 Million Member Households
Netflix details the show's viewership from its first 28 days.

[10/16/19 - 01:31 PM]
"Stranger Things" Season 3 Was the Most Watched Season to Date
The streaming service reveals 64 million member households watched in its first four weeks.

[10/16/19 - 08:11 AM]
Tuesday's Broadcast Ratings: NBC, "This Is Us" Stay on Top in Demos
The Peacock's lineup wins the night among adults 18-49 while CBS remains the most-watched network.

[10/15/19 - 08:14 AM]
Monday's Broadcast Ratings: FOX, NBC Share Adults 18-49 Crown
FOX - as well as ABC - got a boost from some local stations carrying Monday's NFL game.

[10/14/19 - 08:19 AM]
Sunday's Broadcast Ratings: NBC, "Sunday Night Football" Stay on Top
The Peacock once again wins the evening in all categories.

[10/13/19 - 08:55 AM]
Saturday's Broadcast Ratings: FOX, ALCS Snap College Football Win Streak
The network's MLB telecast wins the night in total viewers and adults 18-49.

[10/12/19 - 08:38 AM]
Friday's Broadcast Ratings: "WWE SmackDown" Holds Onto Demo Crown
FOX's telecast is still the adults 18-49 champ, but down over 28% from last week's network debut.

[10/11/19 - 08:12 AM]
Thursday's Broadcast Ratings: FOX Stays on Top with "Thursday Night Football"
The network's NFL coverage continues its reign in total viewers and adults 18-49.

[10/10/19 - 08:43 AM]
Wednesday's Broadcast Ratings: "The Masked Singer" Rises in FOX Demo Victory
The network once again takes home the adults 18-49 crown while NBC remains the most-watched network.

[10/09/19 - 08:13 AM]
Tuesday's Broadcast Ratings: NBC, "This Is Us" Hold Onto Demo Crown
CBS likewise remains the most-watched broadcaster on Tuesday nights.

[10/08/19 - 08:29 AM]
Monday's Broadcast Ratings: FOX, "9-1-1" Top Demo Race
The network pulls in front of NBC among adults 18-49.

[10/07/19 - 08:25 AM]
Sunday's Broadcast Ratings: Another Week, Another Victory for "Sunday Night Football"
NBC wins the evening in total viewers and adults 18-49 while FOX gets its own NFL boost.

[10/06/19 - 09:44 AM]
Saturday's Broadcast Ratings: College Football Continues Reign for ABC
The Alphabet takes home top honors in total viewers and adults 18-49.