or


[12/18/09 - 11:57 AM]
CMT Celebrates Most-Watched Year, Sets Pace for Even Bigger 2010
CMT spins the numbers for the year to date.

[via press release from CMT]

CMT CELEBRATES MOST-WATCHED YEAR, SETS PACE FOR EVEN BIGGER 2010

NASHVILLE � December 18, 2009 � CMT shattered ratings records in 2009, delivering its most-watched year ever with growth in virtually every daypart and demo. The year of milestone achievements follows an aggressive strategy to launch new original series, big music stunts and strategic acquisitions, resulting in increases among P18-49 and total viewers in both primetime and total day.* 2009 is on pace to become CMT's ninth consecutive year of primetime growth among P18-49, and fourth quarter will mark the network's fifth consecutive quarter of growth across total day.

Breakout hits on CMT this year include the series THE SINGING BEE and WORLD'S STRICTEST PARENTS, while the network continues to deliver such fan-favorites as the CMT MUSIC AWARDS, CMT CROSSROADS and INVITATION ONLY. Branded programming blocks included the SUMMER OF MUSIC and BIG NEW MUSIC WEEKEND, which leveraged CMT's multi-platform promotional capabilities and catapulted music video hours to their highest growth ever, up +16% versus last year among P18-49.

Setting the pace for an even bigger 2010, CMT will launch new episodes of THE SINGING BEE and CMT CRIBS in January, along with its adventure-themed programming block in April featuring the series GATOR 911 and DANGER COAST. Also in 2010, CMT will debut new episodes of CMT CROSSROADS: JIMMY BUFFETT AND ZAC BROWN BAND, CMT INVITATION ONLY and WORLD'S STRICTEST PARENTS.

CMT ratings highlights for 2009 include:

� Fourth quarter is on pace to become the network's most-watched quarter ever among P18-49 and total viewers.

� October was CMT's most-watched month ever among both P18-49 and total viewers.

� The 2009 CMT MUSIC AWARDS June 16th premiere averaged 2.7 million viewers, was the highest-rated telecast of the year and ranked third in the history of the awards franchise.

� THE SINGING BEE averaged 1.5 million viewers and became the channel's highest-rated series debut of all time when it premiered June 16th.

� Following its April debut, WORLD'S STRICTEST PARENTS premiere average was +11% above quarterly prime P18-49 ratings, while CMT CRIBS premiere average was +26% above quarterly prime P18-49 ratings..

� CMT's biggest video event ever, BIG NEW MUSIC WEEKEND, featured nine super-star premieres and increased music hours +9% among P18-49 over the prior four-week average.

� Strips in fourth quarter � which include acquired series' ARE YOU SMARTER THAN A 5th GRADER? and EXTREME HOME MAKEOVER � have averaged P18-49 ratings +32% over the same period last year.

CMT, a unit of Viacom's MTV Networks (NYSE: VIA. and VIA.B), is the leading television and digital authority on country music and entertainment, reaching more than 88 million homes in the U.S. CMT and its website, CMT.com, offer an unparalleled mix of music, news, live concerts and series and is the top resource for country music on demand. The network's digital platforms include the 24-hour music channel, CMT Pure Country, CMT Mobile and CMT VOD.

*Nielsen Media Research.





  [december 2009]  
S
M
T
W
T
F
S
  


· ARE YOU SMARTER THAN A FIFTH GRADER? (SYNDICATION)
· CRIBS (MTV)
· DANGER COAST (CMT)
· EXTREME MAKEOVER: HOME EDITION (HGTV)
· GATOR 911 (CMT)
· SINGING BEE, THE (CMT)
· WORLD'S STRICTEST PARENTS (CMT)





most recent ratings | view all posts
[01/21/25 - 12:00 PM]
Netflix Top 10 Week of Jan. 13: "Back in Action" Hits the Mark with Chart-Topping Debut
There was plenty of love for "XO, Kitty's" second season, which premiered on January 16 and debuted at No. 2 on the English TV list with 14.2 million views.

[01/21/25 - 08:54 AM]
NBC Sports Delivers Its Fourth-Largest NFL Divisional Playoff Audience on Record as Rams-Eagles Averages 37.8 Million Viewers on NBC & Peacock
The audience for Rams-Eagles peaked with an average of 47.5 million viewers from 6:00-6:11 p.m. ET.

[01/19/25 - 01:31 PM]
FOX Sports Delivers 33.6 Million Viewers for Commanders-Lions NFC Divisional Game
Saturday's NFC Divisional showdown is projected to peak at 35.7 million viewers from 9:30-9:45 PM ET.

[01/17/25 - 03:39 PM]
"Shifting Gears" Brings Tim Allen Back to ABC and Hulu in Style with 17 Million Total Audience to Date
"Shifting Gears" stood as ABC's strongest series debut in over six years - since 10/16/18 with "The Conners," and marks the most-watched ABC series premiere on streaming to date, based on views in its first seven days on Hulu and Hulu on Disney+.

[01/16/25 - 04:01 PM]
NBC and Peacock's 2024 Holiday Programming Reached 88 Million People from Thanksgiving to New Year's Day
The Macy's Thanksgiving Day Parade was the #1 show of the holiday season.

[01/16/25 - 03:38 PM]
ABC Tuesday Dramas "Will Trent," "High Potential" and "The Rookie" Return with Stellar, Record-Setting Results
Both "Will Trent" and "The Rookie" achieved all-time streaming highs for their premiere episodes over seven days.

[01/16/25 - 01:45 PM]
Third Season of Peacock Original "The Traitors" Debuts as #1 Unscripted Series in the U.S. Across All Platforms
499 million minutes were consumed for the entire series for the week of January 6-12.

[01/15/25 - 02:35 PM]
TGL Presented by SoFi Match 2 on ESPN Draws Average of 1 Million Viewers, Up 9 Percent Over Match 1
With Tiger Woods making his playing debut, viewership peaked at 1.1 million from 8:30-8:45 p.m. ET and held steady in the 1 million range from 7:30 p.m. until past 9 p.m.

[01/14/25 - 12:31 PM]
Prime Video's First-Ever NFL Playoff Game Attracted the Most Concurrent Viewers Ever to the Service
Said news caps off a historic 2024-2025 campaign for the service.

[01/14/25 - 12:00 PM]
Netflix Top 10 Week of Jan. 6: "Squid Game" Season 2 Keeps Winning, While "Missing You" Doesn't Miss
"American Primeval" - the historical drama based on real-life events during the 1857 Utah War - arrived at the No. 2 spot with 10.4 million views.

[01/14/25 - 07:43 AM]
FOX Delivers Most-Watched Telecast of the Week with NFL Wild Card Game
The audience peaked with 39,510,000 viewers from 7:00-7:15 PM ET.

[01/13/25 - 04:05 PM]
ESPN's Presentations of College Football Playoff Semifinals at Goodyear Cotton Bowl Classic and Capital One Orange Bowl Score Multi-Year Viewership Highs
The games averaged 20.6 million and 17.8 million viewers, respectively.

[01/10/25 - 08:31 AM]
Cleveland Cavaliers Victory Over Oklahoma City Thunder on ESPN Averaged 1.87 Million Viewers
Wednesday's coverage peaked at 2.5 million viewers.

[01/09/25 - 08:32 AM]
ESPN's College Football Bowl Viewership Reaches Record Highs for 2024-25 Season
The 33 non-College Football Playoff bowls averaged 2.7 million viewers, marking a 14 percent year-over-year increase and the largest audience since the 2019-20 season.

[01/09/25 - 07:00 AM]
WWE "RAW" Wrestles Up 4.9M Global Views for Netflix Debut
The inaugural event on Netflix averaged 2.6 million households (Live+SD) in the US, according to VideoAmp, which is 116% higher than "RAW's" average 2024 US audience of 1.2 million households, and higher than any other "Monday Night RAW" broadcast in the past five years.