or


[12/18/09 - 11:57 AM]
CMT Celebrates Most-Watched Year, Sets Pace for Even Bigger 2010
CMT spins the numbers for the year to date.

[via press release from CMT]

CMT CELEBRATES MOST-WATCHED YEAR, SETS PACE FOR EVEN BIGGER 2010

NASHVILLE � December 18, 2009 � CMT shattered ratings records in 2009, delivering its most-watched year ever with growth in virtually every daypart and demo. The year of milestone achievements follows an aggressive strategy to launch new original series, big music stunts and strategic acquisitions, resulting in increases among P18-49 and total viewers in both primetime and total day.* 2009 is on pace to become CMT's ninth consecutive year of primetime growth among P18-49, and fourth quarter will mark the network's fifth consecutive quarter of growth across total day.

Breakout hits on CMT this year include the series THE SINGING BEE and WORLD'S STRICTEST PARENTS, while the network continues to deliver such fan-favorites as the CMT MUSIC AWARDS, CMT CROSSROADS and INVITATION ONLY. Branded programming blocks included the SUMMER OF MUSIC and BIG NEW MUSIC WEEKEND, which leveraged CMT's multi-platform promotional capabilities and catapulted music video hours to their highest growth ever, up +16% versus last year among P18-49.

Setting the pace for an even bigger 2010, CMT will launch new episodes of THE SINGING BEE and CMT CRIBS in January, along with its adventure-themed programming block in April featuring the series GATOR 911 and DANGER COAST. Also in 2010, CMT will debut new episodes of CMT CROSSROADS: JIMMY BUFFETT AND ZAC BROWN BAND, CMT INVITATION ONLY and WORLD'S STRICTEST PARENTS.

CMT ratings highlights for 2009 include:

� Fourth quarter is on pace to become the network's most-watched quarter ever among P18-49 and total viewers.

� October was CMT's most-watched month ever among both P18-49 and total viewers.

� The 2009 CMT MUSIC AWARDS June 16th premiere averaged 2.7 million viewers, was the highest-rated telecast of the year and ranked third in the history of the awards franchise.

� THE SINGING BEE averaged 1.5 million viewers and became the channel's highest-rated series debut of all time when it premiered June 16th.

� Following its April debut, WORLD'S STRICTEST PARENTS premiere average was +11% above quarterly prime P18-49 ratings, while CMT CRIBS premiere average was +26% above quarterly prime P18-49 ratings..

� CMT's biggest video event ever, BIG NEW MUSIC WEEKEND, featured nine super-star premieres and increased music hours +9% among P18-49 over the prior four-week average.

� Strips in fourth quarter � which include acquired series' ARE YOU SMARTER THAN A 5th GRADER? and EXTREME HOME MAKEOVER � have averaged P18-49 ratings +32% over the same period last year.

CMT, a unit of Viacom's MTV Networks (NYSE: VIA. and VIA.B), is the leading television and digital authority on country music and entertainment, reaching more than 88 million homes in the U.S. CMT and its website, CMT.com, offer an unparalleled mix of music, news, live concerts and series and is the top resource for country music on demand. The network's digital platforms include the 24-hour music channel, CMT Pure Country, CMT Mobile and CMT VOD.

*Nielsen Media Research.





  [december 2009]  
S
M
T
W
T
F
S
  


· ARE YOU SMARTER THAN A FIFTH GRADER? (SYNDICATION)
· CRIBS (MTV)
· DANGER COAST (CMT)
· EXTREME MAKEOVER: HOME EDITION (HGTV)
· GATOR 911 (CMT)
· SINGING BEE, THE (CMT)
· WORLD'S STRICTEST PARENTS (CMT)





most recent ratings | view all posts
[09/04/26 - 11:49 AM]
ABC News Wins Friday Night and Late Night
"20/20" posted double-digit gains week to week in Adults 25-54 and Adults 18-49, hitting 6-week highs in both measures.

[09/02/26 - 12:01 PM]
Top 10 Most-Watched Prime Original Films & Series for the Week of August 24
"Reacher," "Sterling Point," "Off Campus," "Ride or Die," and "The Traitors" led all original series worldwide.

[09/02/26 - 08:37 AM]
New Mexico State at Florida State Delivers The CW's Most-Watched Sports Broadcast in Network History
Viewership peaked at 2.4 million total viewers from 9:15-9:30pm ET as the Florida State Seminoles defeated the New Mexico State Aggies 34-17.

[09/01/26 - 04:00 PM]
2026 Little League Baseball World Series Delivered Largest Audience Since 2015
The Championship Game between Curaçao and Henderson, Nevada, averaged 2.9M viewers on ABC, up 21% year over year.

[09/01/26 - 03:16 PM]
FOX IndyCar Continues Viewership Momentum
950,000 viewers watched Arrow McLaren driver Pato O'Ward deliver the first of two victories from the Milwaukee Mile Sunday on FOX.

[09/01/26 - 03:01 PM]
FOX Saturday Baseball Is No. 1 Among All Networks
3,161,000 viewers tuned-in for a two-game slate highlighted by the Yankees' 9-2 win over the Red Sox in most of the country.

[09/01/26 - 02:54 PM]
ESPN Delivers Top Games in College Football's Week 0
4.9 million viewers tuned into the North Carolina Tar Heels defeat the TCU Horned Frogs in Dublin, Ireland.

[09/01/26 - 02:28 PM]
Players Era Volleyball Showcase Serves Second Most-Watched Volleyball Telecast Ever on FOX
1,040,000 viewers watched Nebraska beat Texas Sunday afternoon on FOX.

[08/26/26 - 12:01 PM]
Top 10 Most-Watched Prime Original Films & Series for the Week of August 17
"Reacher," "Sterling Point," "Ride or Die," "Off Campus," and "The Traitors" led all original series worldwide.

[08/26/26 - 08:00 AM]
Fever-Sky on "Sunday Night Basketball" on NBC and Peacock Is the Most-Watched WNBA Regular-Season Game Since Opening Weekend of League's Inaugural 1997 Season
The game peaked at 3.82 million viewers.

[08/25/26 - 03:10 PM]
ESPN Delivered Its Second Most-Watched MLB Little League Classic Ever!
The audience peaked at 2.2 million viewers during the 9:45 p.m. ET quarter-hour.

[08/25/26 - 03:03 PM]
FOX Saturday Baseball Stays Hot with 3,079,000 Viewers, Most-Watched MLB Telecast of the Week on Any Network
The network's coverage reached a peak audience of 3,779,000 viewers from 9:45 - 10 PM ET.

[08/25/26 - 02:20 PM]
FOX Sports Scores Landslide Win with Freedom 250
Coverage reached a peak viewership of 3,482,000 viewers from 2:30-2:45 PM ET.

[08/25/26 - 12:58 PM]
"Who Wants to Be a Millionaire" Dominates During Show's Summer Run - Jumping Over Last Year's Average by +9%
The series also stands as Wednesday's No. 1 primetime program among Total Viewers in each of its five weeks.

[08/25/26 - 12:01 PM]
Netflix Top 10: Week of August 17 - "Outer Banks" Strikes Gold at No. 1 in This Week's Top 10
"My Brilliant Career" traversed the Australian bush to land at No. 2 on the English TV list with 4.7 million views.