[12/23/09 - 11:07 AM]
Oxygen's "Bad Girls Club" Delivers Most Watched Telecast Ever in Network History
Oxygen spins the numbers for Tuesday, December 22.

[via press release from Oxygen]



www.Oxygen.com, "Bad Girls Club" Show Site and Live Two Screen Experience @ www.OxygenLive.com Logged Their Best Premiere Day This Season

NEW YORK, December 23, 2009 -Last night's fourth episode of Oxygen's "Bad Girls Club" season four delivered an early Christmas present to the network by becoming the series' and the network's most watched telecast ever among A18-49 (1,112,000), W18-34 (572,000), A18-34 (800,000), and total viewers (1,677,000), according to Fast Nationals provided by Nielsen Media Research. Compared to last week's episode (12/15/09), last night's episode was up +8% among A18-49 (1,112,000 vs. 1,025,000), +1%, among W 18-49 (749,000 vs. 744,000), +9% among W18-34 (572,000 vs. 527,000) and +18% among total viewers (1,677,000 vs. 1,421,000). The episode was the 26th telecast to deliver over 1MM viewers for Oxygen in 2009 and the first episode to ever deliver over 1.5 MM total viewers.

The night also marked record-breaking participation on the show's site and on www.OxygenLive.com, a first-ever live two screen experience for Oxygen's fans. Oxygen.com delivered 1.8MM pageviews and 83,000 video streams, with OxygenLive increasing uniques by +77% and pageviews by 70%. "Bad Girls Club" also took over four of the top ten trending topics on Twitter last night between 10-11pm. At one point during the telecast, "Bad Girls Club," "Natalie" and "Portia" were #1, #2 and #3 respectively. Also notable, "Bad Girls Club" show site was among the biggest shows sites on the web in the week ending 12/19/09, ranking #5 among adult cable networks.

The "Bad Girls Club" season four premiere (12/1/09) was series' most watched season premiere ever among A18-49 (611,000), W18-49 (431,000), and total viewers (874,000). The fourth episode improved +36% among W18-49 (1,112,000 vs. 817,000), +23% W18-49 (749,000 vs. 607,000), +26% among W18-34 (572,000 vs. 453,000), and +47% for total viewers (1,677,000 vs. 1,143,000) over the prior season average.

This season of "Bad Girls Club" closes out 2009 with a bang, keeping the network on pace for its highest year ever among key demos. Oxygen is pacing to have 6 consecutive years of growth among A18-49, W18-49, and total viewers.

"Bad Girls Club" drama returns with all new episodes beginning Tuesday, January 5 at 10pm ET/PT on Oxygen.

Season four brings seven new self-proclaimed "bad girls" together in a beautiful mansion in Los Angeles. These women recognize that their outrageous behavior has hindered their relationships, careers and lives. They have issues with anger, trust and control. In a house full of women with similarly explosive personalities, clashes erupt between roommates and housemates over everything from who's on cleaning duty to where they should go out at night. Will these bad girls, faced with the mirrored image of their own behavior, learn to moderate and control their bad girl energy or will they spin out of control and flee this opportunity for change? "Bad Girls Club" is produced by Bunim-Murray Productions.

About Oxygen Media

Oxygen Media is a multiplatform lifestyle brand that delivers relevant and entertaining content to young women, wherever they are. Oxygen is rewriting the rulebook for women's media, with a vast array of unconventional and original content including "Bad Girls Club," "Dance Your Ass Off" and "Tori & Dean: Home Sweet Hollywood." Popular features online include shopOholic, makeOvermatic, tweetOverse and hormoneOscope. Available in 75 million homes, online at www.oxygen.com, or on mobile devices at wap.oxygen.com, Oxygen Media is a service of NBC Universal.

  [december 2009]  


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