or


[12/28/09 - 10:40 AM]
Oxygen Celebrates Best and Most Watched Year Ever in 2009
Oxygen spins the numbers for the year to date.

[via press release from Oxygen]

OXYGEN CELEBRATES BEST AND MOST WATCHED YEAR EVER IN 2009

Driven By W18-34 (+14%)

Returning Originals Set All Time Series Highs and "Dance Your Ass Off" Becomes Biggest Freshman series in Network History

Digital Platform Delivers Double and Triple Digit Increases

NEW YORK, NY - December 28, 2009 - As 2009 draws to a close, Oxygen celebrates its most watched year ever in primetime across all key demos and total viewers; and saw double digit growth in target audience W18-34, marking a triumphant outperformance of last year's record achievements, according to Nielsen Media Research. The network continued to produce in top form in year two under the NBC Universal banner, which is proven by several milestones. Oxygen launched an incredibly successful new dance/weight-loss competition series "Dance Your Ass Off," which delivered the network's most watched series premiere and most watched freshman series ever. On the digital front, Oxygen experienced double digit increases online, triple digit growth in mobile and created a groundbreaking new social experience, www.OxygenLive.com, providing fans with a real time interactive way to watch original series.

In primetime for 2009, Oxygen experienced tremendous year-over-year gains exceeding 2008 results in key demos averaging 87,000 W18-34 (+14%), 112,000 A18-34 (+10%), 168,000 W18-49 (+9%), 224,000 A18-49 (+6%) and 424,000 total viewers (+8%). Additionally, the year solidified the network's sixth consecutive year of growth among key demos and total viewers.

"From ratings and digital growth to our launch of e-commerce and first-ever social viewing platform OxygenLive, our business is hitting on all cylinders," said Jason Klarman, General Manager, Oxygen Media. "The year's phenomenal growth and success is a testament to our strategic focus on delivering the Generation O woman the �Live Out Loud' brand she wants on every platform."

Returning series and staples of the "Live Out Loud" brand, "Bad Girls Club" and "Tori & Dean: Home Sweet Hollywood" reached series highs in 2009 earning their best seasons ever. "Bad Girls Club" season four is pacing to be the series highest season ever, delivering double digit growth above season three by 58% among A18-49, 54% among W18-49, 47% among W18-34, and up 63% among total viewers. This incredibly popular season earned the most watched telecast on Oxygen ever among P18-49, F18-34, P18-34, and total viewers, the second and third telecasts in the network's history to draw more than one million A18-49. On another high note, season four of "Tori & Dean: Home Sweet Hollywood" outperformed the previous year's season with 10% gains among W18-49 (699,000 average), up 6% among A18-49 (849,000 average), and up 6% among total viewers (1.144 MM average).

Other remarkable highlights adding to the year's successes include a #2 ranking among women's networks in the competitive demos A18-34, W18-34, W18-49 and coming in as the youngest women's network with a median age of 41.7; made a substantial move to #23 ranking among all ad-supported cable entertainment networks for W18-49; an increase in prime ratings six out of seven nights of the week; 26 telecasts delivered over one million viewers; and eight out of twelve months were record setting among key demo A18-49 with December coming in as the highest month ever in traditional prime in W18-34 and A18-34.

Oxygen's digital properties also saw significant double and triple digit gains this year, with www.oxygen.com claiming its best year ever in page views and monthly visitors. When compared to 2008, Oxygen's website is up 90% in page views for the year and up 20% in monthly unique visitors. Additionally, Oxygen mobile has experienced enormous success since launching in June 2008; with an astounding 175% increase in page views and a 71% bump in monthly uniques year-to-date. The network's innovative digital assets was a major contributing factor to the year's accomplishments and continues to be a huge asset when it comes to enhancing the Oxygen viewer and fan experience.

Source: Nielsen Media Research, Most Current Data: Live + 7 through 12/06/09, blended with Live + Same Day through 12/23/09. BGC is Live+Same data. Women's Networks include LIF, LMN, WE, OXY and SOAP.

Source: Oxygen.com, Page Views and Monthly Unique Visitors: YOY comparison, Omniture SiteCatalyst 1/1/09-12/21/09 vs. InsightXE through April '08 and Omniture SiteCatalyst May '08 forward; Year totals through 12/21/09

About Oxygen Media

Oxygen Media is a multiplatform lifestyle brand that delivers relevant and entertaining content to young women, wherever they are. Oxygen is rewriting the rulebook for women's media, with a vast array of unconventional and original content including "Bad Girls Club," "Dance Your Ass Off" and "Tori & Dean: Home Sweet Hollywood." Popular features online include shopOholic, makeOvermatic, tweetOverse and hormoneOscope. Available in 75 million homes, online at www.oxygen.com, or on mobile devices at wap.oxygen.com, Oxygen Media is a service of NBC Universal.





  [december 2009]  
S
M
T
W
T
F
S
  


· BAD GIRLS CLUB, THE (OXYGEN)
· DANCE YOUR ASS OFF (OXYGEN)
· TORI & DEAN: HOME SWEET HOLLYWOOD (OXYGEN)





most recent ratings | view all posts
[05/05/26 - 03:52 PM]
ESPN Networks Aired Its Most Viewed First Round of the Current Rights Deal of the 2026 Stanley Cup Playoffs
ESPN also delivered three of the top five matchups in the First Round including the Philadelphia Flyers-Pittsburgh Penguins Game 1 (2.1 million viewers).

[05/05/26 - 03:36 PM]
NBC and Peacock Deliver the Most-Watched First Round Game 7 in NBA History for Saturday Night's 76ers-Celtics
Saturday night's matchup between the Philadelphia 76ers and Boston Celtics averaged a Total Audience Delivery (TAD) of 11.0 million viewers on NBC and Peacock.

[05/05/26 - 02:24 PM]
FOX Saturday Baseball Flexes Double-Digit Season-to-Date Viewership Increase
2,130,000 viewers tuned-in to FOX on Saturday, May 2, for a two-game slate highlighted by the Cardinals' 3-2 Victory over the Dodgers in most of the country.

[05/05/26 - 12:01 PM]
Netflix Top 10: Week of April 27 - The Hunt Continues as "Apex" Takes No. 1 for a Second Week
Plus: Revenge might be a dish best served cold, but "Man on Fire" served it up hot, reaching No. 1 on the English TV list with 11 million views.

[05/03/26 - 02:40 PM]
NBC Sports Delivers the Most-Watched Kentucky Derby on Record, Averaging 19.6 Million Viewers on NBC & Peacock in Historic "Run for the Roses"
Viewership peaked at 24.4 million viewers from 7-7:15 p.m. ET, as jockey Jose Ortiz guided Golden Tempo around the final turn to win by a neck over Renegade, and made Cherie DeVaux the first woman to train a Kentucky Derby winner.

[05/01/26 - 01:33 PM]
"Live with Kelly and Mark" Jumps Back from Spring Break with Fifth Straight Week of Growth Among Both Total Viewers and Households
Dominating the New York market, "Live with Kelly and Mark" towers over its closest competition this season by double and triple digits in Total Viewers, Adults 25-54 and Women 25-54.

[05/01/26 - 08:05 AM]
NBC Sports' NBA Playoff Viewership on NBC & Peacock Up 58% vs. Comparable Coverage Last Year Through First 13 Games
This is the first time in 24 years that NBC Sports is presenting the NBA Playoffs.

[04/30/26 - 02:17 PM]
ABC News Is #1 in Total Viewers Sunday Morning and in Late-Night
ABC News' "Nightline" ranks No. 1 in Total Viewers (931,000) for the week of April 20.

[04/29/26 - 04:01 PM]
"American Idol" Scores 5.3 Million Total Viewers with Biggest Audience in Over 2 Months During Taylor Swift Night
Monday's episode was the No. 1 entertainment program on the night among Total Viewers (5.34 million) and Adults 18-49 (0.42 rating).

[04/29/26 - 02:41 PM]
Record Breaker! ESPN Airs Most-Viewed First Round Game 5 Ever on Cable, Extending Milestone Run of the 2026 Stanley Cup Playoffs
Philadelphia Flyers-Pittsburgh Penguins on Monday averaged 2 million viewers, up 190% vs. ESPN's First Round Game 5 average last year.

[04/28/26 - 03:41 PM]
TNT Sports Continues Viewership Surge for 2026 NHL Stanley Cup Playoffs
Minnesota's Game 4 victory over Dallas on Saturday averaged 1.9 million viewers on TBS, truTV and HBO Max.

[04/28/26 - 12:01 PM]
Netflix Top 10: Week of April 20 - Charlize Theron Climbs to No. 1 with "Apex" in This Week's Top 10
Another warning to be careful who you trust, the psychological thriller series "Unchosen" debuted at No. 1 on the English TV list with 10.4 million views.

[04/27/26 - 01:49 PM]
Food Network's "Tournament of Champions VII" Delivers Impressive Ratings in Key Demos
On average the seventh season garnered 1.00 P25-54 / 1.26 W25-54 L3 ratings and remains on track to be Food Network's highest-rated series among P25-54 for the sixth year in a row.

[04/24/26 - 08:59 AM]
NBA Playoffs Return to NBC Sports Delivers Big Viewership Gains Over First Three Nights
NBC Sports' first six NBA Playoff games averaged 4.9 million viewers, up 38% vs. comparable coverage last year and the most-watched for the first Sunday, Monday, and Tuesday nights of the playoffs since 1994.

[04/23/26 - 03:13 PM]
"Euphoria" Season 3 Premiere Surpasses 20M Global Viewers, Up 68% vs. Season 2
Episode 2 matched the premiere with approximately 8.5 million U.S. viewers in its first three days.