or


[12/30/09 - 07:42 AM]
July 7 Brand Evolution Powers Syfy to Most-Watched Year in History Among Women 18-34, Women 18-49 and Women 25-54
Syfy spins the numbers for the year to date.

[via press release from Syfy]

JULY 7 BRAND EVOLUTION POWERS SYFY TO MOST-WATCHED YEAR IN HISTORY AMONG WOMEN 18-34, WOMEN 18-49 AND WOMEN 25-54

RECORD-SETTING SIX MOST-WATCHED MONTHS INCLUDES BEST FOURTH QUARTER EVER IN TOTAL VIEWERS, ADULTS 18-34, ADULTS 18-49, WOMEN 18-34 AND WOMEN 18-49

SYFY'S THREE MOST-WATCHED ORIGINAL SEASONS AIRED IN 2009 -- WAREHOUSE 13, EUREKA AND GHOST HUNTERS

Syfy.com Posts Most Trafficked Year Ever in All Key Metrics

New York, NY -- December 30, 2009 -- Powered by the game-changing July 7 brand evolution, 2009 became the most watched year in Syfy's 17-year history among Women 18-34, Women 18-49 and Women 25-54.

Along with its #8 finish in Adults 18-49 for 2009, this marks Syfy's best Fourth Quarter ever among total viewers, Adults 18-34, Adults 18-49 (finishing #6, up from 2008's 4Q #9 finish) and the key women's demos (Women 18-34 and Women 18-49).

Audience gains were fueled by a diverse, imagination-driven programming schedule led by freshman sensation Warehouse 13, Eureka (3rd season), Ghost Hunters (5th season) and Destination Truth (3rd season)-- all hitting series highs in 2009 -- along with the Friday one-two punch of Stargate Universe (first season) and Sanctuary (2nd season).

2009 Brand Evolution (July-December)

During this period, Syfy soared to the #5 slot among cable entertainment networks in Adults 25-54 (751,000) and #6 in Adults 18-49 (668,000).

Along with the most-watched six-month period ever in total viewers and Adults 18-49, the brand evolution sparked the channel's top July-December performance among Adults 18-34 (averaging 267,000 viewers), Adults 18-49 (668,000), Adults 25-54 (751,000), and total viewers (1,386,000) compared to previous July-December time periods

This also generated new viewers (vs. 3Q '08) with total viewers +12%; Adults 18-34 + 19%; Adults 18-49 +13%, and Adults 25-54 +11%.

Syfy out-delivered its upscale viewers by +11% among Adults18-49 with $75K+ income and +17% among Adults 18-49s with $100K+ income

Fourth Quarter Ratings Highlights (vs 4Q '08)

Syfy finished as the #6 entertainment cable entertainment network in both Adults 25-54 and Adults 18-49, improving over last year's 9th place Adult 18-49 ranking

Syfy placed in the top 10 among total viewers, all key male demos and among Women 25-54

Syfy jumped +15% in Adults 18-34 (289,000), +10% in Adults 18-49 (699,000), +6% in Adults 25-54 (766,000) and +4% in total viewers (1,396,000)

Syfy rose +18% in Women 18-34 (132,000), +13% in Women 18-49 (334,000) and +8% in Women 25-54 (357,000)

Syfy also leaped +13% in Men 18-34 (157,000), +8% in Men 18-49 (365,000) and +4% in Men 25-54 (409,000)

2009 Ratings Highlights

Syfy was the 6th ranked entertainment cable entertainment network among Adults 25-54

Syfy ranked #8 among Adults 18-49, improving over last year's 9th place finish

Syfy also finished in the top ten among total viewers and Men 18-34, Men 18-49 and Men 25-54

Year-to-date, Syfy improved its upscale deliveries by +13% in Adults 18-49 with $75K+ income and +17% among Adults 18-49s with $100K+ income, in addition to garnering its best year ever in Women 18-34, Women 18-49, and Women 25-54.

2009 Syfy Programming Highlights

Warehouse 13

The most successful series in Syfy history, Warehouse 13 averaged a 2.8 HH rating, 1.62 million Adults 18-49, 2.03 million Adults 25-54 and 3.9 million total viewers. This is the highest-rated and most-watched season ever for a Syfy original series in Adults 25-54 and total viewers.

Eureka

The second half of Eureka's season three delivered a 2.3 HH rating, 540,000 Adults 18-34, 1.38 million Adults 18-49, 1.7 million Adults 25-54 and 3.15 million total viewers.

This marks the first time Eureka has averaged over three million total viewers for a season and is also the program's best performance ever in Adults 18-34 and Adults 25-54.

Ghost Hunters

Best season ever for any Syfy original series in Adults 18-34, Adults 18-49, Women 18-49 and Women 25-54.

Ghost Hunters shattered the franchise record in total viewers (2.99 million), Adults 18-34 (834,000) Adults 18-49 (1.845 million) and Adults 25-54 (1.92 million), along with a 2.1 HH rating. Compared to season four, this represented increases of +5% in HH rating, +7% in total viewers, +11% in Adults 18-34, +7% in Adults 18-49, +8% in Adults 25-54 and +17% in Women 18-34.

Destination Truth

Destination Truth's season three averaged a 1.6 HH Rating, 2.2 million total viewers, 659,000 Adults 18-34, 1.3 Million Adults 18-49 and 1.38 million Adults 25-54, far and way its best season ever in the key demos.

Stargate Universe

The full season which includes Live + 7 DVR viewing data, Stargate Universe's first year has averaged 2.57 million total viewers, 1.63 million Adults 25-54, 1.43 million Adults 18-49 and 600,000 Adults 18-34, along with a 1.9 HH rating.

Compared to the 2008-09 Stargate Atlantis season 5, SGU jumped 51% in Adults 18-34, 33% in Adults 18-49, 28% in Adults 25-54 and 22% in total viewers.

Sanctuary

Sanctuary Live+7 DVR viewing data for its second season to-date is averaging a 1.6 HH rating, 2.1 million total viewers, 1.245 million Adults 25-54 and 967,000 Adults18-49.

Scare Tactics

The fall season averaged a 0.96 HH rating, 355,000 Adults 18-34, 767,000 Adults 18-49, 768,000 Adults 25-54 and 1.39 million total viewers.

Compared to the Fall 2008 season, Scare Tactics was up +11% in Adults 18-34, +28% in Adults 18-49, +24% in Adults 25-54 and +26% in total viewers.

Syfy.com (preliminary final 2009 data)

2009 marks Syfy.com's best year ever in all key metrics with double digit increases year to year across the board

3.6 million unique users (+11% vs 2008); 5.7 million visits (+14%); 33.7 million page views (+16%); 5.3 million video streams (+39%)

Time spent is 15.7 minutes per visit (+33%) and 25.2 minutes per unique (+38%)

Syfy Game Center, Sci Fi Wire, DVICE and Fidgit all delivered their best years ever in page views as well

Syfy Rewind has its best year ever in streams and time spent

Syfy is a media destination for imagination-based entertainment. With year round acclaimed original series, events, blockbuster movies, classic science fiction and fantasy programming, a dynamic Web site (www.Syfy.com), and a portfolio of adjacent business (Syfy Ventures), Syfy is a passport to limitless possibilities. Originally launched in 1992 as SCI FI Channel, and currently in 95 million homes, Syfy is a network of NBC Universal, one of the world's leading media and entertainment companies. (Syfy. Imaginegreater.)





  [december 2009]  
S
M
T
W
T
F
S
  


· DESTINATION TRUTH (SYFY)
· EUREKA (SYFY)
· GHOST HUNTERS (DISCOVERY)
· SANCTUARY (SYFY)
· SCARE TACTICS (SYFY)
· STARGATE UNIVERSE (SYFY)
· WAREHOUSE 13 (SYFY)





most recent ratings | view all posts
[04/11/25 - 02:36 PM]
ESPN's First Round Masters Tournament Coverage Averages 2.3 Million Viewers
The coverage aired from 3-7:23 p.m. ET and was the most-viewed sports program for the day across all broadcast and cable networks.

[04/11/25 - 01:06 PM]
Max Original "The Pitt" Concludes Its Freshman Season Averaging Over 10 Million Global Viewers Per Episode
The first episode has tallied 16.2 million global viewers thus far.

[04/10/25 - 09:45 AM]
Paramount+'s New Hit "MobLand" Surges with 8.8 Million Global Viewers; Biggest Series Launch Ever on the Service Up +298% from Premiere Day
The new global crime series premiered Sunday, March 30, exclusively on Paramount+ in the U.S., Canada, the U.K. and Australia and will be coming to other P+ international markets soon.

[04/09/25 - 11:31 AM]
ESPN Wraps Up Successful 2024-25 Women's College Basketball Campaign
The national title bout between No. 2 UConn and No. 1 South Carolina scored 8.6 million viewers, the third most-viewed women's college basketball championship game on ESPN platforms and up 76% from the last time the teams played for the title in 2022.

[04/08/25 - 12:01 PM]
Netflix Top 10 Week of March 31: "Adolescence" Leads Top 10 Charts Again, Jumps to No. 4 on Most Popular
Documentary series "Gone Girls: The Long Island Serial Killer," from two-time Academy Award-nominated and Emmy-winning director Liz Garbus, also made a strong debut, arriving at No. 2 on the English TV list with 13 million views in its first week.

[04/07/25 - 02:20 PM]
ABC Scores Third Most-Watched NCAA Women's Championship Ever on ESPN Platforms
The telecast averaged 8.5 million viewers and peaked at 9.8 million viewers.

[04/07/25 - 11:56 AM]
"The White Lotus" Finale Episode Draws 6.2 Million U.S. Sunday Night Viewers, Breaking Viewership Records for Third Consecutive Week
Sunday's season finale episode performed an astounding 51% higher than the Season 2 finale (4.1 million U.S. viewers).

[04/04/25 - 07:01 AM]
Paramount+'s New Series "MobLand" Breaks Record as Biggest Global Series Premiere Ever with 2.2 Million Global Viewers on Premiere Day
"'MobLand' is a runaway success thanks to the visionary work of Guy, Jez, Ronan and David Glasser and brought to life by the exceptional Tom Hardy, Pierce Brosnan and Helen Mirren who transport us into a world audiences clearly cannot get enough of," said Chris McCarthy.

[04/02/25 - 10:49 AM]
"The Rookie" Shoots to Multiplatform Season Highs in Both Total Viewers and Adults 18-49
On linear, "The Rookie" was the No. 1 program of the night among Adults 18-49 (0.48 - tied), and helped propel ABC to a win the night in both Total Viewers (4.68 million) and Adults 18-49 (0.39 rating).

[04/01/25 - 03:01 PM]
ABC News' "Nightline" Ranks No. 1 in Total Viewers and Adults 25-54 vs. CBS' "After Midnight" and NBC's "Late Night with Seth Meyers"
"Nightline" saw double-digit increases on the previous week in Adults 25-54 and Adults 18-49.

[04/01/25 - 12:01 PM]
Netflix Top 10 Week of March 24: "Adolescence" Drives the Conversation with Another Week at No. 1
Plus, fans were determined to crack the case in "The Residence," the Uzo Aduba-starring whodunit, which held strong at No. 2 in English TV (8.8 million views).

[04/01/25 - 10:30 AM]
10 CBS Series Deliver 10 Million or More Viewers in Live+35 Multiplatform Viewing
Three other series generated nearly 8 million or more viewers with 35 days of multiplatform viewership.

[03/31/25 - 11:03 AM]
"When Calls the Heart" Wraps Season 12 as #1 Most-Watched Program on Entertainment Cable This Year To-Date
"'When Calls the Heart' delivers the charm, warmth, and community of Hallmark's signature storytelling, and we're pleased that the series continues to drive stellar ratings after 12 seasons and counting," said Samantha DiPippo.

[03/28/25 - 02:26 PM]
Universal Pictures' Global Cinematic Event "Wicked" Debuts as Streaming's #1 Film
Per preliminary Nielsen data, "Wicked" is the #1 film across all of streaming with 882 million minutes viewed for the week of March 17-23.

[03/28/25 - 02:22 PM]
ESPN's Exclusive Coverage of Milwaukee Brewers vs. New York Yankees Game on March 27 Generated Largest National Opening Day Audience in Seven Years
The Brewers vs. Yankees game averaged 1.93 million viewers, peaking with 2.23 million viewers.