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[12/30/09 - 09:44 AM]
Soapnet Sets All Time High Viewing Records in Prime in 2009
SOAPnet spins the numbers for the year to date.

[via press release from SOAPnet]

Ratings Highlights for 2009 Final National Ratings

SOAPnet Sets All Time High Viewing Records in Prime in 2009

Growing its Audience for the 8th Consecutive Year in Prime, 2009 Ranks as SOAPnet's Most-Watched Year Ever in Total Viewers

2009 Stands as SOAPnet's Most-Watched Year in the Net's History in Target Women 18-49

"All My Children" and "One Life to Live" Hit All Time Annual Highs in Viewers and Women 18-49, Posting Hefty Double-Digit Percent Increases Year to Year

SOAPnet (2009)

SOAPnet delivered a record setting year in 2009, generating the Net's largest Total Viewer (353,000) and Women 18-49 (133,000) audiences of all-time in Prime. Impressively, SOAPnet posted its 8th consecutive year of growth in Prime in Total Viewers.

� Year-to-year, SOAPnet grew by a solid 9% in Total Viewers (353,000 vs. 325,000) and by a substantial 18% in Women 18-49 (133,000 vs. 113,000).

"All My Children" (M-F, 8:00-9:00 p.m.)

"All My Children" delivered its largest annual audience ever on SOAPnet in Total Viewers (462,000) and Women 18-49 (175,000).

� Versus 2008, "All My Children" increased by an impressive 24% in Total Viewers (462,000 vs. 374,000) and by a greater 42% in Women 18-49 (175,000 vs. 123,000).

"One Life to Live" (M-F, 9:00-10:00 p.m.)

"One Life to Live" hit new highs in 2009, generating its largest Total Viewer (441,000) and Women 18-49 (172,000) audiences of all time on SOAPnet.

� Compared to 2008 levels, "One Life to Live" garnered huge increases up by 19% in Total Viewers (441,000 vs. 371,000) and by 32% in Women 18-49 (172,000 vs. 130,000).

Source: Nielsen Media Research (National Ratings, 2009: 12/28/08-12/27/09, Most Current: Live + SD blended with Live + 7, when available).





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