or


[01/07/10 - 08:59 AM]
ABC Comedy Block Is #1 from 8-10pm
ABC spins the numbers for Wednesday, January 6.

[via press release from ABC]

ABC Comedy Block is #1 from 8-10pm - Modern Family is Wednesday's #1 TV Show

Some early points for ABC last night ahead of the regular press release.

Overall: Returning to original for the first time in 4 weeks (since 12/9/09), ABC's Modern Family emerged as Wednesday's #1 TV program among Adults 18-49, posting a best-since premiere number. In fact ABC's 2-hour comedy block ranked #1 from 8-10pm in Adults 18-49 (3.1/8 � tied).

8-9pm: On its first original telecasts in a month, opposite CBS' 1-hour special I Get That A Lot, back-to-back episodes of ABC freshman comedy The Middle finished as the #1 regular programs in the hour among Adults 18-49, beating NBC's original Mercy by 41% on average in the key young adult sales demo (2.4/7 vs. 1.7/5). In fact in its regular 8:30pm slot, The Middle tallied a series-high with Adults 18-49.

9pm: Wednesday's #1 TV show in Adults 18-49, ABC's Modern Family won the 9pm half-hour by 28% over its nearest competition (4.1/11 vs. 3.2/8 � CBS' People's Choice Awards). In Total Viewers (10.2 million) and Adults 18-49 (4.1/11), Modern Family achieved best-since debut results.

9:30pm: Surging from its last original telecast in early December by 18% in Adults 18-49 (3.3/8 vs. 2.8/7 on 12/9/09), ABC's Cougar Town tallied its highest viewer and young adult numbers in nearly 2 months � since 10/14/09.

10-11pm: On its premiere in the time period, ABC's Ugly Betty hit a season-highs in Total Viewers (5.1 million) and Adults 18-49 (1.6/5). Betty also marked ABC's strongest performance in the hour with regular programming in 10 weeks (10/28/09).

Quick Take for Wednesday, January 6, 2010 (Fast Affiliate Live + Same Day Ratings)

Up 13% Over the Year-ago Night Opposite Increased Competition, ABC's 2-Hour 8-10pm Comedy Block Ranks No. 1 in Adults 18-49

ABC's "The Middle" Hits a Series High Among Adults 18-49

Retuning to Original for the 1st Time in 4 Weeks, "Modern Family" Stands As Wednesday's No. 1 TV Show in Adults 18-49 with Best-Since-Debut Results

"Cougar Town" Generates its Strongest Numbers Since Mid-October

In its 10pm Premiere, "Ugly Betty" Marks Season Highs and Produces ABC's Best Numbers with Regular Programming in the Hour in 10 Weeks

Wednesday Night (8:00-11:00 p.m.)

Opposite stiff competition from CBS' special lineup ("I Get That a Lot"/"People's Choice Awards"), ABC took second place on Wednesday night among Adults 18-49, while ranking No. 1 with its 2-hour comedy block from 8:00-10:00 p.m. (3.1/8-tie). On its first original airing in 4 weeks, ABC's "Modern Family" emerged as Wednesday's No. 1 TV show in the key young adult sales demo.

� Despite the heightened year-to-year competition from the "People's Choice Awards," ABC was up over the year-ago night against the awards show by 13% (2.6/7 vs. 2.3/6 on 1/7/09).

"The Middle" (8:00-9:00 p.m.)

On its first original telecasts in a month, opposite CBS' 1-hour special "I Get That a Lot," back-to-back episodes of ABC freshman comedy "The Middle" finished as the Top 2 regular programs in the hour among Adults 18-49, beating NBC's original Mercy by 41% on average in the key young adult sales demo (2.4/7 vs. 1.7/5).

� In its regular 8:30 p.m. slot, "The Middle" tallied series-high numbers with Adults 18-49, Adults 25-54, Men 18-49 and all key Women demos (W18-34/W18-49/W25-54). The comedy also generated its biggest overall audience (8.2 million) since its series debut telecast � since 9/30/09.

"Modern Family" (9:00-9:30 p.m.)

The No. 1 TV show of the night in Adults 18-49, ABC's Modern Family won the 9:00 p.m. half-hour by 28% over its nearest competition (4.1/11 vs. 3.2/8 � CBS' "People's Choice Awards").

� In Total Viewers (10.2 million) and Adults 18-49 (4.1/11), "Modern Family" achieved best-since-debut results. The show hit series-high ratings with key Men (M18-49/M25-54).

"Cougar Town" (9:30-10:00 p.m.)

At 9:30 p.m., ABC's "Cougar Town" finished in a near tie for first place among Adults 18-49 (3.3/8), while winning its hour across each of the Men demos (M18-34/M18-49/M25-54). In fact "Cougar Town" finished as the No. 2 TV show of the night in all key Men, behind only "Modern Family."

� Surging from its last original telecast in early December by 18% in Adults 18-49 (3.3/8 vs. 2.8/7 on 12/9/09), ABC's "Cougar Town" tallied its highest viewer (7.9 million) and young adult numbers in nearly 2 months � since 10/14/09.

"Ugly Betty" (10:00-11:00 p.m.)

On its premiere in the time period, ABC's "Ugly Betty" hit season-highs in Total Viewers (5.1 million) and Adults 18-49 (1.6/5). "Betty" also marked ABC's strongest performance in the hour with regular programming in 10 weeks � since 10/28/09.

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 34% currently, from 29% at the same point in 2009. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: Nielsen Media Research (Fast Affiliate, Live + Same Day Ratings), 1/6/10.





  [january 2010]  
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M
T
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· COUGAR TOWN (TBS)
· MERCY (NBC)
· MIDDLE, THE (ABC)
· MODERN FAMILY (ABC)
· UGLY BETTY (ABC)











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