or


[01/19/10 - 09:18 AM]
ABC Marks a Monday Season Best
ABC spins the numbers for Monday, January 18.

[via press release from ABC]

ABC Marks a Monday Season Best/The Bachelor Beats Fox's 24/Castle Hits a Season High

Some early points on ABC's Monday, ahead of the regular press release.

Monday Night (8-11pm): Posting its 5th straight week of Monday growth and matching its highest Adult 18-49 number this season, ABC (3.5/9) took second place on the night to CBS' original line-up, beating Fox with the 2-hour Monday season opener of 24 (3.4/8) and NBC's originals (1.9/5 - Chuck/Heroes/Jay Leno).

� ABC was up over the year-ago night in both Total Viewers (+1.6 million - 10.2 million vs. 8.6 million) and Adults 18-49 (+6% - 3.5/9 vs. 3.3/8).

The Bachelor: On the Wings of Love (8-10pm): From 8-10pm, ABC's The Bachelor defeated Fox's 2-hour Monday season opener of 24 in head-to-head competition by +12% in Adults 18-49 (3.8/9 vs. 3.4/8) and ranked #1 with Adults 18-34 (3.7/10) and key Women (W18-34/W18-49). The broad-appealing ABC unscripted show also made ABC the top-rated broadcaster in the time period with Teens 12-17 and Kids 2-11.

� The Bachelor posted a season-high with its 2nd straight week of Total Viewer and Adult 18-49 growth and was up over the same night last year on both Nielsen counts.

Castle (10-11pm): Growing its Adult 18-49 audience (2.8/8 � a season high) for its 2nd straight original telecast, ABC's Castle finished a strong second to CBS' CSI: Miami in the 10pm hour, topping NBC's Jay Leno by a best-ever 115% (1.3/3). The ABC sophomore drama ranked #1 in its time slot with Women 18-34, beating CSI: Miami for the first time ever.

� Castle boosted ABC's performance in the hour over the same night a last year by 3.6 viewers (9.4 million vs. 5.8 million) and by 8% in Adults 18-49 (2.8/8 vs. 2.6/7 - an original True Beauty on 1/19/09).

� Castle hit season-high rating with Adults 18-49 and marked a series-high with Adults 18-34.

Quick Take for Monday, January 18, 2010 (Fast Affiliate Live + Same Day Ratings)

ABC is Up in Adults 18-49 for the 5th Straight Week Topping Fox's 2-Hour Monday Premiere of "24" and NBC's Original Line-up

"The Bachelor" Beats Fox's "24" in Adults 18-49 and Ranks No. 1 from 8-10pm in Adults 18-34 and Key Women Demos

"The Bachelor" Sees Week-to-Week Increases for the Second Week in a Row, Hitting Season Highs in Total Viewers and Young Adults

At 10pm, ABC's "Castle" Registers a Season High in Adults 18-49, Towering Over NBC's "Leno" by a Best-Ever 115% in Key Young Adult Demo

Monday Night (8:00-11:00 p.m.)

Posting its 5th straight week of Monday growth and matching its highest Adult 18-49 number this season, ABC (3.5/9) took second place on the night to CBS' original line-up, beating Fox with the 2-hour Monday season opener of "24" (3.4/8) and NBC's originals (1.9/5 � "Chuck"/"Heroes"/"Jay Leno"). ABC ranked No. 1 on the night among Adults 18-34 (3.3/9-tie), Women 18-34 (4.6/11) and Women 18-49 (4.9/11), standing as the top Net for the 3rd week running among the key Women demos.

� ABC was up over the year-ago night in both Total Viewers (+1.6 million - 10.2 million vs. 8.6 million) and Adults 18-49 (+6% - 3.5/9 vs. 3.3/8).

"The Bachelor: On the Wings of Love" (8:00-10:00 p.m.)

From 8:00-10:00 p.m., ABC's "The Bachelor" defeated Fox's 2-hour Monday season opener of "24" in head-to-head competition by +12% in Adults 18-49 (3.8/9 vs. 3.4/8) and ranked No. 1 with Adults 18-34 (3.7/10) and key Women (W18-34/W18-49). The broad-appealing unscripted show also made ABC the top-rated broadcaster in the time period with Teens 12-17 (1.7/5) and Kids 2-11 (1.3/4).

� "The Bachelor" qualified as Monday's No. 1 TV program among Women 18-34 (4.8/12) and Women 18-49 (5.5/12-tie).

� "The Bachelor" posted a season-high with its 2nd straight week of Total Viewer (10.6 million) and Adult 18-49 (3.8/9) growth and was up over the same night last year on both Nielsen counts.

"Castle" (10:00-11:00 p.m.)

Growing its Adult 18-49 audience (2.8/8 � a season high) for its 2nd straight original telecast, ABC's "Castle" finished a strong second to CBS' "CSI: Miami" in the 10 o'clock hour, topping NBC's "Jay Leno" by a best-ever 115% (1.3/3). The ABC sophomore drama ranked No. 1 in its time slot with Women 18-34 (3.3/9), beating "CSI: Miami" (3.2/9) for the first time ever.

� "Castle" hit season-high rating with Adults 18-49 (2.8/8) and marked a series-high with Adults 18-34 (2.5/7).

� "Castle" boosted ABC's performance in the hour over the same night a last year by 3.6 million viewers (9.4 million vs. 5.8 million) and by 8% in Adults 18-49 (2.8/8 vs. 2.6/7 - an original "True Beauty" on 1/19/09).

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 34% currently, from 29% at the same point in 2009. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: Nielsen Media Research (Fast Affiliate, Live + Same Day Ratings), 1/18/10.





  [january 2010]  
S
M
T
W
T
F
S
     


· 24 (FOX)
· BACHELOR, THE (ABC)
· CASTLE (ABC)
· CHUCK (NBC)
· CSI: MIAMI (CBS)
· HEROES (NBC)
· JAY LENO SHOW, THE (NBC)
· TRUE BEAUTY (ABC)





most recent ratings | view all posts
[06/23/17 - 08:17 AM]
Thursday's Broadcast Ratings: FOX Edges Demo Win Over ABC, NBC Summer Launches
The Alphabet and the Peacock fall just short of FOX's game show duo.

[06/23/17 - 07:42 AM]
ESPN's NBA Draft Ratings Up 13 Percent
ESPN spins the numbers for Thursday, June 22.

[06/22/17 - 08:13 AM]
Wednesday's Broadcast Ratings: FOX Tops Demos, NBC Leads Total Viewers
The Peacock's "Little Big Shots: Forever Young" opens as the top draw in both categories.

[06/21/17 - 04:12 PM]
OWN Is Tuesday Night's #1 Cable Network for Women with Season Premieres of "Queen Sugar" and "The Haves and the Have Nots"
OWN spins the numbers for Tuesday, June 20.

[06/21/17 - 08:12 AM]
Tuesday's Broadcast Ratings: NBC Coasts to Another Victory
"America's Got Talent" once again eclipses the night in total viewers and adults 18-49.

[06/20/17 - 10:31 AM]
Hallmark Channel Topples Competition Scoring #1 Rated Spot in Primetime on Saturday for Second Consecutive Week
The Hallmark Channel spins the numbers for the week of June 12-18.

[06/20/17 - 08:45 AM]
FOX Sports' Presentation of 117th U.S. Open Championship Scores More Than 26 Million Viewers
FOX Sports spins the numbers for its U.S. Open coverage to date.

[06/20/17 - 08:31 AM]
Monday's Broadcast Ratings: NBC Tops Total Viewers, Demos
"American Ninja Warrior" and "Spartan: Ultimate Team Challenge" push the Peacock on top in both categories.

[06/19/17 - 09:23 AM]
Sunday's Broadcast Ratings: ABC Edges FOX in Tight Demo Race
The Alphabet's game show trio wins the night among adults 18-49.

[06/18/17 - 08:40 AM]
Saturday's Broadcast Ratings: FOX Edges Demo Race with MLB
The network tops the night in adults 18-49 while ABC is the most-watched broadcaster.

[06/17/17 - 08:24 AM]
Friday's Broadcast Ratings: NBC Wins Demo Race with "Dateline"
The Peacock leads the night among adults 18-49 while CBS is the most-watched network.

[06/16/17 - 08:24 AM]
Thursday's Broadcast Ratings: ABC Wins Repeat Showdown
A trio of game show encores lead the night in total viewers and adults 18-49.

[06/15/17 - 08:23 AM]
Wednesday's Broadcast Ratings: FOX, "MasterChef" Top Demos
The network wins the night among adults 18-49 while an all-repeat CBS is the most-watched network.

[06/14/17 - 08:15 AM]
Tuesday's Broadcast Ratings: "America's Got Talent" Puts NBC on Top
The Peacock owns the night in both total viewers and adults 18-49.

[06/13/17 - 01:01 PM]
Hallmark Channel Catapults to #1 in Prime Time on Saturday and Sunday Night
The Hallmark Channel spins the numbers for the week of June 5-11.