or


[01/21/10 - 02:32 PM]
USA Premieres White Collar on Tuesday Nights to Record Demos and a Younger Audience
USA spins the numbers for Tuesday, January 19.

[via press release from USA]

USA PREMIERES WHITE COLLAR ON TUESDAY NIGHTS TO RECORD DEMOS AND A YOUNGER AUDIENCE

WHITE COLLAR's Move to Tuesday Night on January 19 leads to Series Highs

NEW YORK, NEW YORK � January 21, 2010 � The winter premiere of USA's WHITE COLLAR on Tuesday at 10pm delivered series high ratings among P18-49 and 2nd best among P25-54, ranking as the #1 program of the day on cable and beating many shows on broadcast. The show, which previously aired on Fridays in 4Q09, averaged 2.12 million P18-49, up +30% from the 4Q09 season average, and 2.21 million P25-54, up +18%. This is USA's best performance for P25-54 in the Tuesday time slot in more than five years. The move to the night also brought in series highs among P18-34 with a jump of +42%.

WHITE COLLAR out-delivered ABC in its entire primetime lineup among P18-49, P25-54 and total viewers. It also beat all broadcast competitors among M18-49, making it #1 in the demo at 10pm in all of television. WHITE COLLAR beat CBS among P18-34 in the 10 pm timeslot.

Leading into WHITE COLLAR, the network premiere of "The Bourne Ultimatum" was a big win for the night as television's second highest-rated entertainment show on cable among P25-54 with 1.38 million, and 1.27 million P18-49. The combo of both premieres made USA the #1 P18-49 network in primetime and the #1 P25-54 entertainment cable network. USA doubled the audience of the #2 entertainment network for P25-54 (Discovery) and USA's primetime average beat ABC's among P18-49 and P25-54.

WHITE COLLAR, USA's newest hit original series about the most unlikely of partnerships between a con artist and an FBI agent, stars Matt Bomer, Tim DeKay, Tiffani Thiessen, Willie Garson and Natalie Morales, returns on its new day on Tuesday, January 19 at 10/9c with seven all-new episodes. WHITE COLLAR ended the first half of the season on December 4, 2009 in record-breaking form delivering a season high 5.55 million total viewers.

USA Network is the #1 network in all of basic cable and is seen in over 98.5 million U.S. homes. A division of NBC Universal, USA is the cable television leader in original series and home to the best in blockbuster theatrical films, acquired television series and entertainment events. The award-winning USA website is located at www.usanetwork.com. Characters Welcome.

USA Network is a program service of NBC Universal Cable a division of NBC Universal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience.





  [january 2010]  
S
M
T
W
T
F
S
     


· WHITE COLLAR (USA)





most recent ratings | view all posts
[01/22/17 - 08:27 AM]
Saturday's Broadcast Ratings: NBA Tips Off ABC Victory in Demos
The Alphabet leads the night in adults 18-49 while CBS is the most-watched network.

[01/22/17 - 08:24 AM]
"NBA Saturday Primetime on ABC": Season Two Debut Is Highest-Rated Non-Christmas NBA Game of the Season Across ABC and ESPN
ESPN spins the numbers for Saturday, January 21.

[01/22/17 - 08:17 AM]
"Saturday Night Live," with Host Aziz Ansari and Musical Guest Big Sean, Scores the Show's Top Overnights Since Nov. 12
NBC spins the numbers for Saturday, January 21.

[01/21/17 - 08:34 AM]
ABC Is #1 on Friday for the 3rd Straight Week with "Last Man Standing" as the Top-Rated Show
ABC spins the numbers for Friday, January 20.

[01/21/17 - 08:24 AM]
Friday's Broadcast Ratings: CBS Tops Viewers, Splits Demo Honors with ABC
"Blue Bloods" leads the night in total viewers while "Last Man Standing" takes the crown among adults 18-49.

[01/21/17 - 08:20 AM]
"Grimm" Maintains 100% Week to Week in 18-49 and 99.7% in Total Viewers
NBC spins the numbers for Friday, January 20.

[01/20/17 - 12:46 PM]
"Braking" News: Premiere of "Mickey and the Roadster Racers" Takes the Checkered Flag, Fuels Disney Junior and Disney Channel to Pole Position
Disney Channel further spins the numbers for Sunday, January 15.

[01/20/17 - 09:38 AM]
Thursday's Broadcast Ratings: "The Big Bang Theory" Original Sparks CBS Victory
The Eye wins the night in total viewers and adults 18-49.

[01/19/17 - 02:15 PM]
History's "Six" Opens Strong with 2.6 Million Total Viewers
History spins the numbers for Wednesday, January 18.

[01/19/17 - 10:42 AM]
Discovery's New Survival Series "The Wheel" Delivers Cable's Best Friday Launch Since 2015
Discovery further spins the numbers for Friday, January 13.

[01/19/17 - 08:51 AM]
Wednesday's Broadcast Ratings: "Speechless" Tops Tight Demo Race for ABC
ABC, CBS, FOX and NBC all finish within a tenth of each other among adults 18-49.

[01/18/17 - 12:03 PM]
FOX Dominates Divisional Playoff Weekend
FOX Sports spins the numbers for its NFL postseason coverage to date.

[01/18/17 - 08:32 AM]
Tuesday's Broadcast Ratings: "This Is Us" Continues Its Reign for NBC
The Peacock takes home top honors among adults 18-49.

[01/17/17 - 12:08 PM]
"It's Always Sunny in Philadelphia" Builds on Record-Setting Season Premiere
FXX further spins the numbers for Wednesday, January 11.

[01/17/17 - 11:02 AM]
"Nashville" on CMT Ratings Soar with Newest Episode Outpacing the Premiere as CMT's Most Watched Original Telecast Ever
CMT further spins the numbers for Thursday, January 12.