or


[01/21/10 - 02:32 PM]
USA Premieres White Collar on Tuesday Nights to Record Demos and a Younger Audience
USA spins the numbers for Tuesday, January 19.

[via press release from USA]

USA PREMIERES WHITE COLLAR ON TUESDAY NIGHTS TO RECORD DEMOS AND A YOUNGER AUDIENCE

WHITE COLLAR's Move to Tuesday Night on January 19 leads to Series Highs

NEW YORK, NEW YORK � January 21, 2010 � The winter premiere of USA's WHITE COLLAR on Tuesday at 10pm delivered series high ratings among P18-49 and 2nd best among P25-54, ranking as the #1 program of the day on cable and beating many shows on broadcast. The show, which previously aired on Fridays in 4Q09, averaged 2.12 million P18-49, up +30% from the 4Q09 season average, and 2.21 million P25-54, up +18%. This is USA's best performance for P25-54 in the Tuesday time slot in more than five years. The move to the night also brought in series highs among P18-34 with a jump of +42%.

WHITE COLLAR out-delivered ABC in its entire primetime lineup among P18-49, P25-54 and total viewers. It also beat all broadcast competitors among M18-49, making it #1 in the demo at 10pm in all of television. WHITE COLLAR beat CBS among P18-34 in the 10 pm timeslot.

Leading into WHITE COLLAR, the network premiere of "The Bourne Ultimatum" was a big win for the night as television's second highest-rated entertainment show on cable among P25-54 with 1.38 million, and 1.27 million P18-49. The combo of both premieres made USA the #1 P18-49 network in primetime and the #1 P25-54 entertainment cable network. USA doubled the audience of the #2 entertainment network for P25-54 (Discovery) and USA's primetime average beat ABC's among P18-49 and P25-54.

WHITE COLLAR, USA's newest hit original series about the most unlikely of partnerships between a con artist and an FBI agent, stars Matt Bomer, Tim DeKay, Tiffani Thiessen, Willie Garson and Natalie Morales, returns on its new day on Tuesday, January 19 at 10/9c with seven all-new episodes. WHITE COLLAR ended the first half of the season on December 4, 2009 in record-breaking form delivering a season high 5.55 million total viewers.

USA Network is the #1 network in all of basic cable and is seen in over 98.5 million U.S. homes. A division of NBC Universal, USA is the cable television leader in original series and home to the best in blockbuster theatrical films, acquired television series and entertainment events. The award-winning USA website is located at www.usanetwork.com. Characters Welcome.

USA Network is a program service of NBC Universal Cable a division of NBC Universal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience.





  [january 2010]  
S
M
T
W
T
F
S
     


· WHITE COLLAR (USA)





most recent ratings | view all posts
[10/21/19 - 08:37 AM]
Sunday's Broadcast Ratings: NBC Rides "Sunday Night Football" to Victory
The Peacock once again takes home top honors in all categories on Sunday.

[10/20/19 - 09:16 AM]
Saturday's Broadcast Ratings: ABC, College Football Top Charts
The Alphabet leads the night in both total viewers and adults 18-49.

[10/19/19 - 08:32 AM]
Friday's Broadcast Ratings: FOX, "WWE SmackDown" Hold Onto Demo Crown
The network edges the competition among adults 18-49 while CBS remains the most-watched network.

[10/18/19 - 08:13 AM]
Thursday's Broadcast Ratings: FOX, "Thursday Night Football" Cruise to Victory
The network dominates the evening in both total viewers and adults 18-49.

[10/17/19 - 08:13 AM]
Wednesday's Broadcast Ratings: "Chicago" Crossover Puts NBC on Top
The Peacock wins the night in total viewers, shares the adults 18-49 crown with FOX.

[10/16/19 - 01:32 PM]
Critically-Acclaimed Limited Series "Unbelievable" Watched by 32 Million Member Households
Netflix details the show's viewership from its first 28 days.

[10/16/19 - 01:31 PM]
"Stranger Things" Season 3 Was the Most Watched Season to Date
The streaming service reveals 64 million member households watched in its first four weeks.

[10/16/19 - 08:11 AM]
Tuesday's Broadcast Ratings: NBC, "This Is Us" Stay on Top in Demos
The Peacock's lineup wins the night among adults 18-49 while CBS remains the most-watched network.

[10/15/19 - 08:14 AM]
Monday's Broadcast Ratings: FOX, NBC Share Adults 18-49 Crown
FOX - as well as ABC - got a boost from some local stations carrying Monday's NFL game.

[10/14/19 - 08:19 AM]
Sunday's Broadcast Ratings: NBC, "Sunday Night Football" Stay on Top
The Peacock once again wins the evening in all categories.

[10/13/19 - 08:55 AM]
Saturday's Broadcast Ratings: FOX, ALCS Snap College Football Win Streak
The network's MLB telecast wins the night in total viewers and adults 18-49.

[10/12/19 - 08:38 AM]
Friday's Broadcast Ratings: "WWE SmackDown" Holds Onto Demo Crown
FOX's telecast is still the adults 18-49 champ, but down over 28% from last week's network debut.

[10/11/19 - 08:12 AM]
Thursday's Broadcast Ratings: FOX Stays on Top with "Thursday Night Football"
The network's NFL coverage continues its reign in total viewers and adults 18-49.

[10/10/19 - 08:43 AM]
Wednesday's Broadcast Ratings: "The Masked Singer" Rises in FOX Demo Victory
The network once again takes home the adults 18-49 crown while NBC remains the most-watched network.

[10/09/19 - 08:13 AM]
Tuesday's Broadcast Ratings: NBC, "This Is Us" Hold Onto Demo Crown
CBS likewise remains the most-watched broadcaster on Tuesday nights.