[01/21/10 - 02:32 PM]
USA Premieres White Collar on Tuesday Nights to Record Demos and a Younger Audience
USA spins the numbers for Tuesday, January 19.

[via press release from USA]


WHITE COLLAR's Move to Tuesday Night on January 19 leads to Series Highs

NEW YORK, NEW YORK � January 21, 2010 � The winter premiere of USA's WHITE COLLAR on Tuesday at 10pm delivered series high ratings among P18-49 and 2nd best among P25-54, ranking as the #1 program of the day on cable and beating many shows on broadcast. The show, which previously aired on Fridays in 4Q09, averaged 2.12 million P18-49, up +30% from the 4Q09 season average, and 2.21 million P25-54, up +18%. This is USA's best performance for P25-54 in the Tuesday time slot in more than five years. The move to the night also brought in series highs among P18-34 with a jump of +42%.

WHITE COLLAR out-delivered ABC in its entire primetime lineup among P18-49, P25-54 and total viewers. It also beat all broadcast competitors among M18-49, making it #1 in the demo at 10pm in all of television. WHITE COLLAR beat CBS among P18-34 in the 10 pm timeslot.

Leading into WHITE COLLAR, the network premiere of "The Bourne Ultimatum" was a big win for the night as television's second highest-rated entertainment show on cable among P25-54 with 1.38 million, and 1.27 million P18-49. The combo of both premieres made USA the #1 P18-49 network in primetime and the #1 P25-54 entertainment cable network. USA doubled the audience of the #2 entertainment network for P25-54 (Discovery) and USA's primetime average beat ABC's among P18-49 and P25-54.

WHITE COLLAR, USA's newest hit original series about the most unlikely of partnerships between a con artist and an FBI agent, stars Matt Bomer, Tim DeKay, Tiffani Thiessen, Willie Garson and Natalie Morales, returns on its new day on Tuesday, January 19 at 10/9c with seven all-new episodes. WHITE COLLAR ended the first half of the season on December 4, 2009 in record-breaking form delivering a season high 5.55 million total viewers.

USA Network is the #1 network in all of basic cable and is seen in over 98.5 million U.S. homes. A division of NBC Universal, USA is the cable television leader in original series and home to the best in blockbuster theatrical films, acquired television series and entertainment events. The award-winning USA website is located at www.usanetwork.com. Characters Welcome.

USA Network is a program service of NBC Universal Cable a division of NBC Universal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience.

  [january 2010]  


most recent ratings | view all posts
[10/24/16 - 08:54 AM]
Seahawks-Cardinals "SNF" Leads Preliminary Results for the Night Among the Big 4 in Every Key Measure
NBC spins the numbers for Sunday, October 23.

[10/24/16 - 08:43 AM]
Sunday's Broadcast Ratings: "Sunday Night Football" Keeps NBC on Top
The Peacock once again leads the evening among total viewers and adults 18-49.

[10/23/16 - 10:03 AM]
Saturday's Broadcast Ratings: ABC, College Football Top Viewers, Demos
The Alphabet wins said evening for the fourth consecutive week.

[10/23/16 - 09:43 AM]
"SNL" Hits Season Highs, Best October Overnights in 8 Years
NBC spins the numbers for Saturday, October 22.

[10/23/16 - 07:06 AM]
Live + 3 Ratings: ABC's "S.H.I.E.L.D." Is the Season's First Broadcast Series to Post Triple-Digit Growth in Adults 18-49
ABC further spins the numbers for Tuesday, October 18.

[10/22/16 - 09:09 AM]
Friday's Broadcast Ratings: CBS Tops Night in Viewers, Demos
The Eye's trio of dramas lead the evening in both categories.

[10/22/16 - 09:05 AM]
"Dateline" Matches Its Season High in 18-49, New Season High in Total Viewers
NBC spins the numbers for Friday, October 21.

[10/22/16 - 08:42 AM]
ABC Earns Most Watched Friday This Season - "Shark Tank" Is the #1 Show in Adults 18-49
ABC spins the numbers for Friday, October 21.

[10/21/16 - 02:02 PM]
NLCS Game 5 Is Second Most-Watched Telecast in FS1 History
FOX Sports spins the numbers for Thursday, October 20.

[10/21/16 - 08:47 AM]
Thursday's Broadcast Ratings: CBS Holds Off Competition with NFL
The Eye wins the night in both total viewers and adults 18-49.

[10/20/16 - 01:49 PM]
Investigation Discovery Delivers Nearly One Million Viewers for World Television Premiere of "Southwest of Salem: The Story of the San Antonio Four"
Investigation Discovery further spins the numbers for Saturday, October 15.

[10/20/16 - 08:48 AM]
Wednesday's Broadcast Ratings: ABC Pulls in Front Among Adults 18-49
The Alphabet leads the night with its coverage of The Third Presidential Debate.

[10/20/16 - 07:14 AM]
"RuPaul's Drag Race All Stars" Season 2 Slays Records as the Most Viewed Season of a Logo Original Series to Date
Plus: look for a reunion special on October 27 and "Season 6 RuVealed" on November 3.

[10/19/16 - 10:48 AM]
Discovery's "Gold Rush" Ranks as #1 Show on All of TV on Friday
Discovery spins the numbers for Friday, October 14.

[10/19/16 - 08:59 AM]
Tuesday's Broadcast Ratings: NBC, "This Is Us" Hold Onto Top Demo Spot
The Peacock once again wins the night among adults 18-49.