NICKELODEON'S ICARLY TOPS ALL BASIC CABLE PROGRAMS FOR WEEK

iCarly and Big Time Rush Score as Basic Cable's Top Two Entertainment Telecasts for Week, Sweep Kid, Tween Demos on All Television

NEW YORK�Jan. 26, 2010�Nickelodeon's iCarly �iSaved Your Life� (Monday, Jan. 18, 8 p.m. ET/PT) notched another win, ranking as basic cable's number-one telecast for the week of Jan. 18-24 with total viewers (11.2 million). Overall, Nickelodeon held basic cable's top two entertainment programs this week among total viewers with �iSaved Your Life� and the debut episode of Big Time Rush (Jan. 18, 8:30 p.m. ET/PT).

iCarly and Big Time Rush also stand as broadcast and basic cable's number-one and number-two programs (respectively) for the week among the core kid and tween demos (kids 2-11, kids 6-11 and tweens 9-14). The record-setting duo helped Nickelodeon close the week as basic-cable's number-one network in total day with kids 2-11, kids 6-11, tweens and total viewers, and post single- to double-digit growth over last year with all demos.

iCarly's �iSaved Your Life��which ranks as the highest-rated and most-watched iCarly telecast ever among total viewers, kids 2-11, kids 6-11 and tweens--averaged a 21.8/4.7 million K6-11 (+211% over last year); a 20.9/4.5 million T9-14 (+267%) and a 16.0/5.7 million K2-11 (+142%).

Big Time Rush�the highest-rated and most-watched live-action series premiere with kids, tweens and total viewers among all Nick series�averaged 6.8 million P2+, a 13.1/2.8 million T9-14 (+105%); a 14.5/3.1 million K6-11 (+93%) and a 10.6/3.8 million K2-11 (+61%) in its debut.

Nickelodeon averaged a 3.8/1.3 million K2-11 (+9% over last year's like time period), 3.3/704,000 K6-11 (+10%), 2.3/496,000 T9-14 (+10%) and 2.4 million total viewers (+7%) for the week.

Nickelodeon, now in its 30th year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books, magazines and feature films. Nickelodeon's U.S. television network is seen in almost 100 million households and has been the number-one-rated basic cable network for 15 consecutive years. For more information or artwork, visit www.nickpress.com. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NYSE: VIA, VIA.B)