DISCOVERY CHANNEL LANDS #1 SPOT FOR PRIMETIME CABLE ON TUESDAY AMONG KEY DEMOS
On February 2, 2010, the 9PM ET/PT premiere episode of DIRTY JOBS was the #1 primetime cable telecast among M25-54/M18-49 in delivery and ratings. It also finished in the top five among all primetime cable telecasts for P25-54 (#3) and P18-49 (#2) in delivery. [AA%: P25-54 (1.05) / M25-54 (1.38) / P18-49 (1.09) / M18-49 (1.38)]
The 10PM ET/PT premiere episode of HOWE & HOWE TECH was the #5 primetime cable telecast among M18-49 in delivery and ratings. The series also finished in the top ten among M25-54/M18-34/P18-34 (#6) for delivery and ratings. (AA%: P25-54 (0.67) / M25-54 (1.02) / P18-49 (0.66) / M18-49 (1.00)]
The success of DIRTY JOBS and HOWE & HOWE TECH helped Discovery Channel earn the #1 primetime cable network spot for M25-54/M18-49 in delivery and ratings on Tuesday night.
All-new episodes of DIRTY JOBS and HOWE & HOWE TECH premiere next Tuesday, February 9 at 9PM ET/PT and 10PM ET/PT, respectively.