or


[02/09/10 - 09:01 AM]
ABC Hits a Monday Season High in Adults 18-49
ABC spins the numbers for Monday, February 8.

[via press release from ABC]

ABC Hits a Monday Season High in Adults 18-49

Some early info ahead of the regular press release for ABC's Monday night.

Monday Night (8-11pm): Growing week to week, ABC hit a Monday season high among Adults 18-49 (3.6/9-tie) and drew its biggest overall audience (11.4 million) on the evening since November with the season finale of DWTS on 11/23/09. The Network won Monday for the 6th straight week among key Women (W18-34/W18-49).

The Bachelor: On the Wings of Love (8-10pm): From 8-10pm, ABC's The Bachelor took second place among Total Viewers to CBS' original comedy block, drawing a larger audience than Fox's original dramas (House/24) for the 2nd week in a row (12.3 million vs. 11.9 million). The ABC unscripted series finished #1 in its 2-hour time period for the 4th consecutive week in Adults 18-34, besting runner-up Fox by 6% (3.8/10 vs. 3.6/10). For its 6th straight telecast, The Bachelor overshadowed time slot and qualified as Monday's #1 TV show with Women 18-34 (5.8/14).

� The Bachelor marked another season-high in Total Viewers and equaled last week's season high among Adults 18-49, marking the show's 5th consecutive week to grow its overall audience.

Castle (10-11pm): ABC's Castle earned second place in the 10 o'clock hour to CBS' original CSI: Miami, beating out NBC's original Jay Leno Monday finale by 5.2 million viewers (9.5 million vs. 4.3 million) and by 108% in Adults 18-49 (2.5/7 vs. 1.2/3).

� On average season to date, Castle is growing its time period year to year for ABC by 1.2 million viewers, over the same nights last year.

� Castle also attracts an advertiser-coveted Upscale audience, with an annual median income of $68,000 for its Adult 18-49 audience (among the highest on broadcast television) and pulling in 22% higher ratings than the norm in homes with $100k+ annual income (index of 122).

� One of TV's biggest gainers in the 10 o'clock hour this season, ABC's Castle is generating substantial increases over its first-reported numbers through DVR playback, picking up an average 1.8 million viewers and an additional 6-tenths of an Adult 18-49 rating point (+25%) from the initially reported Live + Same Day Numbers to the Live + 7 Day DVR finals.

Quick Take for Monday, February 8, 2010 (Fast Affiliate Live + Same Day Ratings)

ABC Hits a Season High on the Night in Adults 18-49 and Is No. 1 on Monday in Key Women for the 6th Week in a Row

"The Bachelor" Tops Fox's Original Dramas from 8-10pm, Marking a Season High with its 5th Straight Week of Growth in Viewers

ABC's "Castle" Tops NBC's "Jay Leno" Monday Finale by 5.2 Million Viewers and by 108% in Adults 18-49

Monday Night (8:00-11:00 p.m.)

Growing week to week, ABC hit a Monday season high among Adults 18-49 (3.6/9-tie) and drew its biggest overall audience (11.4 million) on the evening since November with the season finale of "Dancing with the Stars" on 11/23/09. The Network won Monday for the 6th straight week among key Women: W18-34 (4.7/12) and W18-49(5.1/12).

"The Bachelor: On the Wings of Love" (8:00-10:00 p.m.)

From 8:00-10:00 p.m., ABC's "The Bachelor" took second place among Total Viewers to CBS' original comedy block, drawing a larger audience than Fox's original dramas ("House"/"24") for the 2nd week in a row (12.3 million vs. 11.9 million). The ABC unscripted series finished No. 1 in its 2-hour time period for the 4th consecutive week in Adults 18-34, besting runner-up Fox by 6% (3.8/10 vs. 3.6/10). For its 6th straight telecast, "The Bachelor" overshadowed its time slot and qualified as Monday's No. 1 TV show with Women 18-34 (5.8/14).

� "The Bachelor" marked another season high in Total Viewers and equaled last week's season high among Adults 18-49, tallying the show's 5th consecutive week of growth of its overall audience.

"Castle" (10:00-11:00 p.m.)

ABC's "Castle" earned second place in the 10 o'clock hour to CBS' original "CSI: Miami," beating out NBC's original "Jay Leno" Monday finale by 5.2 million viewers (9.5 million vs. 4.3 million) and by 108% in Adults 18-49 (2.5/7 vs. 1.2/3).

� On average season to date, "Castle" is growing its time period year to year for ABC by 1.2 million viewers over the same nights last year.

� "Castle" attracts an advertiser-coveted Upscale audience, with an annual median income of $68,000 for its Adult 18-49 audience (among the highest on broadcast television) and pulling in 22% higher ratings than the norm in homes with $100k+ annual income (index of 122).

� One of TV's biggest gainers in the 10 o'clock hour this season, ABC's "Castle" is generating substantial increases over its first-reported numbers through DVR playback, picking up an average 1.8 million viewers and an additional 6-tenths of an Adult 18-49 rating point (+25%) from the initially reported Live + Same Day Numbers to the Live + 7 Day DVR finals.

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 35% currently, from 29% at the same point in 2009. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: Nielsen Media Research (Fast Affiliate, Live + Same Day Ratings), 2/8/10.





  [february 2010]  
S
M
T
W
T
F
S
 


· 24 (FOX)
· BACHELOR, THE (ABC)
· CASTLE (ABC)
· CSI: MIAMI (CBS)
· HOUSE (FOX)
· JAY LENO SHOW, THE (NBC)











most recent ratings | view all posts
[05/25/15 - 09:00 AM]
Sunday's Broadcast Ratings: NASCAR Tops Demos, Viewers for FOX
The Coca-Cola 600 tops the night in both total viewers and adults 18-49.

[05/25/15 - 08:55 AM]
Saturday's Broadcast Ratings: NHL Playoffs Lead Demo Race for NBC
Coverage of Anaheim at Chicago leads the night among adults 18-49.

[05/23/15 - 09:21 AM]
Friday's Broadcast Ratings: ABC Wins Demo Race with "Shark Tank" Repeat
The Alphabet leads the night among adults 18-49.

[05/23/15 - 08:21 AM]
ABC Leads Its 7th Straight Friday in Adults 18-49 with the Top 3 Shows
ABC spins the numbers for Friday, May 22.

[05/23/15 - 06:29 AM]
NBA Western Conference Finals Game 2 Delivers 49 Percent Audience Increase from Last Time on ESPN
ESPN spins the numbers for Friday, May 22.

[05/22/15 - 10:25 AM]
E! Delivers Ratings Highs Led by "Keeping Up with the Kardashians: About Bruce" Special and Season Finale of "The Royals"
E! further spins the numbers for Sunday, May 17.

[05/22/15 - 08:42 AM]
Thursday's Broadcast Ratings: Repeats Power CBS to Victory in Viewers, Demos
"The Big Bang Theory" is the evening's top show in both total viewers and adults 18-49.

[05/22/15 - 08:32 AM]
"500 Questions" Earns ABC's Best Summer Rating in its Slot Since August 2013
ABC spins the numbers for Thursday, May 21.

[05/22/15 - 08:31 AM]
"Mad Men" Finale Is Series' Highest-Rated Episode Ever Among Total Viewers and Adults 25-54
AMC further spins the numbers for Sunday, May 17.

[05/22/15 - 08:21 AM]
NBC's "Red Nose Day" Was No. 1 Among the Big 4 Networks in the 10 p.m. Hour
NBC spins the numbers for Thursday, May 21.

[05/22/15 - 07:01 AM]
NBA Western Conference Finals Game 2 Delivers 47 Percent Ratings Increase from Last Time on ESPN
ESPN spins the numbers for Thursday, May 21.

[05/21/15 - 03:43 PM]
Updated: ABC's 2014-15 Primetime Ratings
ABC further spins the numbers for the season to date.

[05/21/15 - 02:26 PM]
Update: NBC Wins the 2014-15 Primetime Season in Adults 18-49, Claims Its Second Consecutive September-to-May Crown
NBC further spins the numbers for the season to date.

[05/21/15 - 02:09 PM]
Final: ABC's 2015 May Sweep Ratings
ABC further spins the numbers for the May sweeps period.

[05/21/15 - 10:58 AM]
The Final Broadcast of the "Late Show with David Letterman" Delivers 13.76 Million Viewers - Its Largest Audience Since 1994
CBS spins the late-night numbers for Wednesday, May 20.