or


[02/10/10 - 08:38 AM]
For the 2nd Straight Week, Lost Is Tuesday's #1 Scripted Show in Adults 18-49
ABC spins the numbers for Tuesday, February 9.

[via press release from ABC]

For the 2nd Straight Week, Lost is Tuesday's #1 Scripted Show in AD18-49

Some early points for Lost ahead of the regular ratings release.

Despite facing stiff time-period established competition on CBS ("NCIS: LA") and NBC ("Biggest Loser"), as well as Fox's "American Idol"-inflated series debut of "Past Life," ABC self-starter "Lost" shot up from its lead-in by 6.1 million viewers (11.0 million vs. 4.9 million) and by 188% in young adults (4.9/12 vs. 1.7/4) and built its audience from start to finish (+4% in viewers/+6% in young adults). "Lost" dominated the 9 o'clock hour the key young Adult sales demo, defeating its nearest competitors by 23% (CBS and NBC tied at 4.0/10) and fourth-place Fox by 58% (3.1/8).

� "Lost" qualified as Tuesday's # 1 scripted TV show for the 2nd week in a row in Adults 18-49, Adults 18-34 and across key Men (M18-34/M18-49/M25-54).

� "Lost" was up from its performance on the same week last year by 1.2 million viewers and by 11% in Adults 18-49 (9.8 million and 4.4/10, Wednesday at 9:00 p.m. on 2/11/09).

� "Lost" delivered enormous year-to-year time period improvement for ABC, boosting the hour by 6.6 million viewers and by 125% in Adults 18-49 over the year-ago night with original programming (4.4 million and 2.0/5 � originals of "Scrubs").

Quick Take for Tuesday, February 9, 2010 (Fast Affiliate Live + Same Day Ratings)

ABC is Up on Tuesday Year to Year by 3 Million Viewers and by 71% in Adults 18-49

Shooting Up From its Lead-in and Building Throughout its Telecast, "Lost" Wins at 9pm and is Tuesday's No. 1 Scripted Show in Adults 18-49 for the 2nd Straight Week

"Lost" is Up Substantially Over its Performance on the Same Week Last Year And Delivers Dramatic Year-to-Year Improvement for ABC in the Time Slot

Generating its Strongest Numbers Since Fall '09, "the forgotten" Defeats NBC's "Jay Leno" Finale at 10pm and Improves its Hour for ABC Year to Year

Tuesday Night (8:00-11:00 p.m.)

On Tuesday with a "Lost" replay, "Lost" and "the forgotten," ABC was up over the same night last year (2/10/09) by 3.0 million viewers (7.3 vs. 4.3 million) and by 71% in Adults 18-49 (2.9/7 vs. 1.7/4).

"Lost" (9:00-10:00 p.m.)

Despite facing stiff, established time-period competition on CBS ("NCIS: LA") and NBC ("Biggest Loser"), as well as Fox's "American Idol"-inflated series debut of "Past Life," ABC self-starter "Lost" shot up from its lead-in by 6.1 million viewers (11.0 vs. 4.9 million) and by 188% in young adults (4.9/12 vs. 1.7/4) and built its audience from start to finish (+4% in viewers/+6% in young adults). "Lost" dominated the 9 o'clock hour for its 2nd straight telecast in the key young Adult sales demo, defeating its nearest competitors by 23% (CBS and NBC tied at 4.0/10) and fourth-place Fox by 58% (3.1/8).

� On its new night, "Lost" qualified as Tuesday's No. 1 scripted TV show for the 2nd week in a row in Adults 18-49, Adults 18-34 and across key Men (M18-34/M18-49/M25-54).

� "Lost" was up from its performance on the same week last year by 1.2 million viewers and by 11% in Adults 18-49 (9.8 million and 4.4/10, Wednesday 9:00 p.m. on 2/11/09).

� "Lost" delivered enormous year-to-year time period improvement for ABC, boosting the hour by 6.6 million viewers and by 125% in Adults 18-49 over the year-ago night with original programming (4.4 million and 2.0/5 � originals of "Scrubs").

� Excluding only last week's sixth-season premiere, "Lost" posted its highest-rated telecast in nearly 2 years among Adults 18-34 (5.0/14) � since 2/21/08.

"the forgotten" (10:00-11:00 p.m.)

ABC's "the forgotten" took second in its slot to CBS' "Good Wife," beating the series finale of NBC's "Jay Leno" among Adults 18-49 (+11% - 2.0/6 vs. 1.8/5).

� "the forgotten" jumped from its most recent original telecast (on 1/12/10) by 1.6 million viewers (5.9 vs. 4.3 million) and by 67% in Adults 18-49 (2.0/6 vs. 1.2/3). In fact the show drew its biggest audience since mid-November and its highest Adult 18-49 number since mid-October � since 11/17/09 and 10/13/09, respectively.

� "the forgotten" generated strong year-to-year time period improvement for ABC, growing the 10 o'clock the hour by 2.2 million viewers and by 25% in Adults 18-49 over the year-ago night with original programming (3.7 million and 1.6/4 � original "True Beauty").

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 35% currently, from 29% at the same point in 2009. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: Nielsen Media Research (Fast Affiliate, Live + Same Day Ratings), 2/9/10.





  [february 2010]  
S
M
T
W
T
F
S
 


· AMERICAN IDOL (ABC)
· BIGGEST LOSER, THE (NBC)
· LOST (ABC)
· NCIS: LOS ANGELES (CBS)
· PAST LIFE (FOX)
· SCRUBS (ABC)





most recent ratings | view all posts
[07/27/17 - 08:22 AM]
Wednesday's Broadcast Ratings: CBS Tops Night with "Big Brother"
The Eye edges out the competition in total viewers and adults 18-49.

[07/26/17 - 03:19 PM]
Disney Channel's "Raven's Home" Is #1 Cable TV Series Launch in Two Years Among Targeted Kid and Tween Demographics
Disney Channel further spins the numbers for Friday, July 21.

[07/26/17 - 01:33 PM]
Comic-Con Trailer for "The Walking Dead," Viewed More Than 31 Million Times in Four Days Breaking Own Record for Views
AMC spins the digital numbers for the trailer to date.

[07/26/17 - 12:38 PM]
21 Million Viewers Tune In to Simulcast Premiere of Disney's "Descendants 2" in Live + 3 Data
Disney Channel further spins the numbers for Friday, July 21.

[07/26/17 - 08:30 AM]
Tuesday's Broadcast Ratings: NBC, "Got Talent" Coast to Victory
The Peacock once again eclipses the competition in total viewers and adults 18-49.

[07/25/17 - 08:27 AM]
Monday's Broadcast Ratings: ABC, "Bachelorette" Edge NBC, "Ninja Warrior"
The Peacock's "Midnight, Texas" however tops the Alphabet's "Somewhere Between" in a battle of premieres.

[07/24/17 - 12:32 PM]
TV One's "Rickey Smiley for Real" Garners Third Consecutive Week of Growth Among Women 18-49
TV One further spins the numbers for Tuesday, July 18.

[07/24/17 - 08:22 AM]
Sunday's Broadcast Ratings: CBS Holds Off ABC, NBC in Adults 18-49 Race
The latter gets a boost from two hours of NASCAR overrun in primetime.

[07/23/17 - 09:13 AM]
Saturday's Broadcast Ratings: FOX, NBC Share in Adults 18-49 Victory
The Peacock however is the most-watched broadcaster last night.

[07/22/17 - 01:38 PM]
Disney's "Descendants 2" Amasses 13 Million Total Viewers Across Its Disney Channel, ABC, Disney XD, Freeform, Lifetime and Lifetime Movies Simulcast Premieres
Disney Channel spins the numbers for Friday, July 21.

[07/22/17 - 09:03 AM]
Friday's Broadcast Ratings: "Big Brother" Special Helps Boost CBS
The Eye wins the night among total viewers, shares the demo crown with NBC.

[07/21/17 - 08:31 AM]
Thursday's Broadcast Ratings: "Big Brother" Keeps CBS on Top
The Eye wins the evening for the fourth consecutive week.

[07/20/17 - 08:27 AM]
Wednesday's Broadcast Ratings: CBS Takes Home Top Honors with "Big Brother"
The Eye's summer mainstay leads the night in both total viewers and adults 18-49.

[07/19/17 - 08:20 AM]
Tuesday's Broadcast Ratings: NBC, "Got Talent" Eclipse the Competition
The Peacock beats the combined efforts of ABC, CBS, FOX and The CW among adults 18-49.

[07/18/17 - 12:47 PM]
A&E Network's Groundbreaking Series "Live PD" Hits Ratings High with 2.1 Million Total Viewers
A&E spins the numbers for Saturday, July 15.