or


[02/13/10 - 10:52 AM]
Most-Watched Opening Ceremony Ever for Non-U.S. Winter Olympics
NBC spins the numbers for Friday, February 12.

[via press release from NBC]

MOST-WATCHED OPENING CEREMONY EVER FOR NON-U.S. WINTER OLYMPICS

67.5 Million Viewers Watched Opening Ceremony on NBC; 17 Million More than Torino and Nearly 6 Million More Than Tabloid-Fueled Lillehammer Games in '94

32.6 Million Average Audience is 47% Higher than Torino

VANCOUVER -February 13, 2010 - In the half-century of televised Olympics, NBC's coverage of the Opening Ceremony from Vancouver was the MOST WATCHED EVER for a non-U.S. Winter Olympics with 67.5 million total viewers, 17 million more than Torino in 2006 (50.2 million) and six million more than the tabloid-fueled 1994 Lillehammer Games (61.7 million) which stood for 16 years as the most-watched Opening Ceremony for a non-U.S. Games.

The Opening Ceremony on NBC averaged 32.6 million viewers, more than 10 million more and 47 percent higher than Torino (22.2 million) and earned a 17.3/30 national rating for an increase of 35 percent over Torino in 2006 (12.8/21).

The 32.6 million average viewers is the most for a non-U.S. Winter Olympics Opening Ceremony in 16 years - just below the 33.8 million for the tabloid-fueled Lillehammer Games in 1994. The 17.3/30 national household rating is also the best for a non-U.S. Winter Games since Lillehammer.

The Washington Post said that "the Winter Games got off to a splendiferous start with the Opening Ceremony - with images that rivaled that of 'Avatar.' -- All of it was rendered splendid by NBC's HD cameras and enhanced by discreet commentary from the anchors."

NON-U.S. WINTER GAMES OPENING CEREMONY TOTAL AUDIENCE:
1. VANCOUVER - 2010 - 67.5 Million
2. *Lillehammer - 1994 - 62.0 million
3. Nagano - 1998 - 52.4 million
4. Torino - 2006 - 50.2 million
5. Albertville - 1992 - 46.7 million

*Fueled by the tabloid coverage of the Nancy Kerrigan/Tonya Harding scandal.

NBCOLYMPICS.COM UP 469% FROM TORINO: NBC's Olympics website, NBCOlympics.com, registered 4.8 million unique users for Day 1 of the Vancouver Games, 469 percent higher than the Day 1 of the last Winter Games in Torino in 2006 (861k)

� The site also delivered 1.9 million video streams - 836% more than Torino's first day (201K).

NBC OLYMPICS MOBILE APP IS NO. 1 ON ITUNES: NBC Olympics Mobile app, the No. 1 free app in the iTunes store, generated more two million page views yesterday.

METERED MARKET RATINGS BY TIME ZONE:
Mountain Time Zone 21.2/36
Pacific Time Zone 19.8/36
Eastern Time Zone 18.9/31
Central Time Zone 18.6/30

TOP 20 METERED MARKETS FOR OPENING CEREMONY:
1. Seattle, 25.9/47
2. Milwaukee, 25.8/43
3. Denver, 25.4/44
4. St. Louis, 23.7/40
5. West Palm Beach, 23.3/35
6. Cleveland, 23.1/38
7. Salt Lake City, 22.3/39
8. Columbus, 21.8/37
9. Ft. Myers, 21.4/ 34
10. Detroit, 21.1/34
11. Portland, 21.1/39
12. Providence, 21.0/36
T13. Richmond, 20.9/33
T13. Baltimore, 20.9/32
15. Sacramento, 20.6/38
16. San Francisco, 20.3/39
T17. Boston, 20.2/36
T17. Indianapolis, 20.2/34
T17. Nashville, 20.2/30
T20. Chicago, 20.1/33
T20. Buffalo, 20.1/33

NBC Universal, broadcasting its record 12th Olympics the most Olympics broadcast by any network, will present more than 835 hours of Vancouver Olympic Winter Games coverage - representing the most total hours ever for a Winter Olympics, more than the last two Winter Olympics combined, and the most live hours ever for a Winter Games. The Vancouver Games are the first Winter Olympics to be presented entirely in high definition.

Dick Ebersol served as executive producer of NBC's Opening Ceremony coverage; David Neal, producer; and Bucky Gunts, director.





  [february 2010]  
S
M
T
W
T
F
S
 


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





most recent ratings | view all posts
[02/23/21 - 01:19 PM]
BET Continues Its Ratings Takeover with Close to 3 Million Total Viewers Tuning in to Tyler Perry's Slate of Engaging Originals During Last Tuesday Night's Television Event
On the heels of the ratings win, BET greenlights season three of "Tyler Perry's The Oval," slated to start production at Tyler Perry Studios in Atlanta later this year.

[02/22/21 - 07:01 AM]
"Daughter from Another Mother": Connecting 23 Million Households Through Dramedy
Since launching in January, 23 million households chose to watch the series during its first 28 days.

[02/20/21 - 08:01 AM]
Friday's Broadcast Ratings: ABC, CBS & FOX Share Demo Honors
The Eye however remains the night's most-watched broadcaster overall.

[02/19/21 - 08:42 AM]
Thursday's Broadcast Ratings: ABC, CBS & FOX Split Demo Honors
The Eye's "Young Sheldon" and the Alphabet's "Celebrity Wheel of Fortune" lead a competitive Thursday.

[02/18/21 - 08:22 AM]
Wednesday's Broadcast Ratings: "Chicago" Dramas Keep NBC on Top
The network takes home top honors in both total viewers and adults 18-49.

[02/17/21 - 08:42 AM]
Tuesday's Broadcast Ratings: NBC, "This Is Us" Claim Demo Honors
The network's new lineup holds off the competition among adults 18-49.

[02/16/21 - 09:07 AM]
Monday's Broadcast Ratings: "The Bachelor" Claims Demo Crown for ABC
The Alphabet leads the night among adults 18-49 while FOX is the most-watched network overall.

[02/15/21 - 08:28 AM]
Sunday's Broadcast Ratings: "American Idol" Return Tops Demos for ABC
The Alphabet leads the night among adults 18-49 while CBS is the most-watched broadcaster overall.

[02/14/21 - 09:09 AM]
Saturday's Broadcast Ratings: ABC Tops Demos; CBS Leads Total Viewers
"NBA Saturday Primetime on ABC" wins the night among adults 18-49.

[02/13/21 - 09:36 AM]
Friday's Broadcast Ratings: ABC Leads Demo Race with "Shark Tank"
CBS and its mainstay "Blue Bloods" however remain the most-watched overall on the night.

[02/12/21 - 08:15 AM]
Thursday's Broadcast Ratings: ABC, CBS & FOX All Share Demo Crown
The Eye's "Young Sheldon" tops the night in adults 18-49.

[02/11/21 - 08:29 AM]
Wednesday's Broadcast Ratings: "Chicago" Trio Keeps NBC on Top
The network easily wins the evening among total viewers and adults 18-49.

[02/10/21 - 08:33 AM]
Tuesday's Broadcast Ratings: CBS Tops Charts in Both Viewers, Demos
A new "NCIS" helps the Eye pull in front among said categories.

[02/09/21 - 05:10 PM]
"Puppy Bowl XVII" Takes the Gridiron to Deliver Double-Digit Year Over Year Ratings Gains
Animal Planet spins the numbers for Sunday, February 7.

[02/09/21 - 08:34 AM]
Monday's Broadcast Ratings: FOX Tops Viewers, Shares Demo Crown with ABC
"9-1-1" and "The Bachelor" lead their respective networks to victory.