or


[02/16/10 - 10:33 AM]
'The Office,' 'Chuck' and 'Heroes' Drive Unique Visitors and Propel NBC.com to #1 Ranking Among Competitive Broadcast Network Web Sites for January 2010
NBC spins the digital numbers for the month of January.

[via press release from NBC]

'THE OFFICE,' 'CHUCK' AND 'HEROES' DRIVE UNIQUE VISITORS AND PROPEL NBC.COM TO #1 RANKING AMONG COMPETITIVE BROADCAST NETWORK WEB SITES FOR JANUARY 2010

NETWORK WEBSITE DELIVERS TOP UNIQUE VISITORS, AVERAGE MINUTES, TOP AVERAGE MINUTES PER VISIT VERSUS THE COMPETITION

UNIVERSAL CITY, Calif. - February 16, 2010 - Fans of "The Office," "Chuck" and "Heroes" flocked to NBC.com and propelled the website to a #1 ranking versus competitive broadcast network sites in monthly averages of unique visitors (8.6 million), minutes (126 million) and time spent per visit (8 minutes) according to the key industry source comScore.

NBC.com and it's series sites, NBC network, delivered 9.5 million unique visitors.

With 1.1 million unique visitors, "The Office" exceeded all other competitive broadcast network show site. "The Office," "Chuck" (830K) and "Heroes" (667K) delivered the most NBC unique visitors, respectively.

The driving forces behind "The Office" site's traffic for January included the popular microsite, Jim & Pam: A Love Story, featuring highlights of the great moments from the Jim & Pam romance; Ryan's in-universe site that, based on on-air content, showcases his blogs about his photography. Dunder Mifflin Infinity remains a top-performing social networking site on NBC.com, and The Office's top ranked site feature. Dwight's Diabolical Blog was a new "secret" blog tied directly into the on-air storyline, where Dwight plots his revenge on Jim in an effort to sabotage his Regional Manager aspirations.

With 20 million total minutes, "Chuck" users were the most engaged compared to all competitive broadcast network show sites. The series also took the #2 spot, behind "Heroes," for the most full streams in NBC Rewind with 5.9 million. This success was due in part to Mission: Chuck Me Out, a social networking infused site and game that tapped into the show's existing and impressive online fan base. Fans were mobilized and helped to spread the word about everything "Chuck," including the premiere date. Additionally, NBC.com launched weekly "Chuck" features including the "Ass Man" Quiz and Casey Versus Game that were based on the plots of recent episodes.

In addition to it's success in NBC unique visitors, "Heroes" delivered the most full episode streams in NBC Rewind with 7 million. Driving the "Heroes" sites popularity were the Heroes Carnival in-universe feature that opens up the "Heroes" world to fans and includes interactive stories. Other popular features include the "Heroes" Survival - where fans can create their own Hero, graphic novels and a sweepstakes.

NBC.com is participating in comScore's newly launched Media Metrix 360, a panel-centric hybrid solution to digital audience measurement, and its 2010 numbers are reflective of this new approach. Media Metrix 360 combines person-level measurement from comScore's proprietary 2 million person global panel with Web site server metrics.

**Source: comScore Media Metrix, January 2010 and Omniture, January 2010

About NBC.com:

NBC.com, the Emmy Award-winning broadcast network website, is a leading online and mobile destination for television and interactive entertainment. With both derivative and web-exclusive programming, NBC.com pioneered the "360" experience with "Heroes 360," which gave viewers a way to extend their entertainment experience beyond the broadcast, and the first weekly social networking experience attached to a primetime entertainment program with "Dunder Mifflin Infinity." The site offers full episode streaming of most NBC Entertainment shows as well as short clips, interactive games and social networking. NBC.com continually develops new ways for consumers to experience entertainment content on both existing and emerging platforms. The site is the recipient of multiple Emmy and Webby awards for its content and applications.

Please log on to www.nbc.com to learn more.





  [february 2010]  
S
M
T
W
T
F
S
 


· CHUCK (NBC)
· HEROES (NBC)
· OFFICE, THE (NBC)





most recent ratings | view all posts
[12/15/25 - 09:19 AM]
Driven by Strong November Viewership, ESPN Earns Third Straight Month of Year-Over-Year Audience Growth for Weekday Studio Programming
Highlights include "The Pat McAfee Show" having its most-viewed November of all time across linear and YouTube with 445,000 average viewers per show and "NFL Live" reaching its second most-watched November since 2016 with 445,000 average viewers.

[12/12/25 - 03:04 PM]
ESPN Scored Most-Watched Jimmy V Women's Classic Ever; Men's Classic Most-Watched in Five Years
The former averaged 1.0 million viewers, peaking with 1.3 million.

[12/11/25 - 03:15 PM]
ABC News' "Nightline" Ranks No. 1 in All Key Target Demos
The series also saw gains on the same week last year in Adults 25-54 and Adults 18-49.

[12/10/25 - 02:59 PM]
FOX NFL Scores Massive Week 14 Viewership
28 million viewers watched FOX Sports' Week 14 "America's Game of the Week," featuring the Green Bay Packers divisional win over the Chicago Bears.

[12/10/25 - 12:08 PM]
NBCU's November to Remember Showcases the Power of Company's Programming
"All Her Fault" became the most-watched original series launch in Peacock history with 46 million hours.

[12/10/25 - 09:54 AM]
ABC Unwraps Holiday Presentations of Fan Favorite Shows
"Dancing with the Holidays" was the top-performing holiday-themed special across the broadcast networks among Adults 18-49 in two years.

[12/09/25 - 04:11 PM]
"College GameDay" Delivers Second Most-Watched Conference Championship Episode Ever; ABC/ESPN Score Second Most-Watched Conference Championship Week Since 2014
The SEC Championship delivered 16.9 million viewers on Saturday, December 6.

[12/09/25 - 02:03 PM]
18.3 Million Viewers Tuned in for Big Ten Championship Game on FOX
Indiana's win peaked with 19,993,000 viewers from 11:00-11:15 PM ET.

[12/08/25 - 11:30 AM]
College Football on The CW Network Sees Double Digit Year-Over-Year Viewership Gains for 2025 Season
ACC football experienced the largest year-over-year growth, up 26% in total audience compared to 2024.

[12/05/25 - 03:31 PM]
ABC News' "Nightline" Ranks No. 1 in Total Viewers
"Nightline" improved on the previous week in Total Viewers and Adults 18-49, hitting nine-week highs in both measures.

[12/05/25 - 02:05 PM]
ESPN Networks Deliver Best College Football Regular Season Since 2011; "College GameDay Built by The Home Depot" Scores Most-Watched Season Ever
ESPN networks aired the most-watched game in 34 of 42 key Saturday windows, including seven of 14 noon windows, 13 of 14 late afternoon windows and all 14 prime windows.

[12/05/25 - 12:35 PM]
2025 CFB Viewership Surges on FOX & FS1
The 2025 regular season wrapped with big numbers for "Big Noon Saturday," "Big Noon Kickoff" and more - including year-over-year gains across the board.

[12/05/25 - 11:00 AM]
CBS Premiere Week Episodes Post Gains and Lead In Live Plus 35-Day Multiplatform Viewership
"Tracker" delivered 17.3 million viewers, up +6% versus its year-ago premiere.

[12/05/25 - 08:45 AM]
ESPN Delivered Most-Watched Women's College Volleyball Season on Record
Said coverage averaged 190,000 viewers, up 36% from the 2024 season.

[12/04/25 - 04:19 PM]
"College GameDay Built By The Home Depot" Delivers Second-Best Regular Season Episode Ever; ESPN Scores Best Rivalry Week Since 2012
The Lone Star Showdown drew over 13 million viewers, peaking with 14.3 million viewers.