[02/16/10 - 10:33 AM]
'The Office,' 'Chuck' and 'Heroes' Drive Unique Visitors and Propel NBC.com to #1 Ranking Among Competitive Broadcast Network Web Sites for January 2010
NBC spins the digital numbers for the month of January.

[via press release from NBC]



UNIVERSAL CITY, Calif. - February 16, 2010 - Fans of "The Office," "Chuck" and "Heroes" flocked to NBC.com and propelled the website to a #1 ranking versus competitive broadcast network sites in monthly averages of unique visitors (8.6 million), minutes (126 million) and time spent per visit (8 minutes) according to the key industry source comScore.

NBC.com and it's series sites, NBC network, delivered 9.5 million unique visitors.

With 1.1 million unique visitors, "The Office" exceeded all other competitive broadcast network show site. "The Office," "Chuck" (830K) and "Heroes" (667K) delivered the most NBC unique visitors, respectively.

The driving forces behind "The Office" site's traffic for January included the popular microsite, Jim & Pam: A Love Story, featuring highlights of the great moments from the Jim & Pam romance; Ryan's in-universe site that, based on on-air content, showcases his blogs about his photography. Dunder Mifflin Infinity remains a top-performing social networking site on NBC.com, and The Office's top ranked site feature. Dwight's Diabolical Blog was a new "secret" blog tied directly into the on-air storyline, where Dwight plots his revenge on Jim in an effort to sabotage his Regional Manager aspirations.

With 20 million total minutes, "Chuck" users were the most engaged compared to all competitive broadcast network show sites. The series also took the #2 spot, behind "Heroes," for the most full streams in NBC Rewind with 5.9 million. This success was due in part to Mission: Chuck Me Out, a social networking infused site and game that tapped into the show's existing and impressive online fan base. Fans were mobilized and helped to spread the word about everything "Chuck," including the premiere date. Additionally, NBC.com launched weekly "Chuck" features including the "Ass Man" Quiz and Casey Versus Game that were based on the plots of recent episodes.

In addition to it's success in NBC unique visitors, "Heroes" delivered the most full episode streams in NBC Rewind with 7 million. Driving the "Heroes" sites popularity were the Heroes Carnival in-universe feature that opens up the "Heroes" world to fans and includes interactive stories. Other popular features include the "Heroes" Survival - where fans can create their own Hero, graphic novels and a sweepstakes.

NBC.com is participating in comScore's newly launched Media Metrix 360, a panel-centric hybrid solution to digital audience measurement, and its 2010 numbers are reflective of this new approach. Media Metrix 360 combines person-level measurement from comScore's proprietary 2 million person global panel with Web site server metrics.

**Source: comScore Media Metrix, January 2010 and Omniture, January 2010

About NBC.com:

NBC.com, the Emmy Award-winning broadcast network website, is a leading online and mobile destination for television and interactive entertainment. With both derivative and web-exclusive programming, NBC.com pioneered the "360" experience with "Heroes 360," which gave viewers a way to extend their entertainment experience beyond the broadcast, and the first weekly social networking experience attached to a primetime entertainment program with "Dunder Mifflin Infinity." The site offers full episode streaming of most NBC Entertainment shows as well as short clips, interactive games and social networking. NBC.com continually develops new ways for consumers to experience entertainment content on both existing and emerging platforms. The site is the recipient of multiple Emmy and Webby awards for its content and applications.

Please log on to www.nbc.com to learn more.

  [february 2010]  


most recent ratings | view all posts
[11/24/15 - 01:48 PM]
Spike TV Unwraps Big Ratings for "Lip Sync Battle" Holiday Special
Spike TV further spins the numbers for Thursday, November 19.

[11/24/15 - 01:26 PM]
"48 Hours: The Strange Case of Kurt Sonnenfeld" Is Saturday's #1 Program with Viewers
CBS spins the numbers for Saturday, November 21.

[11/24/15 - 11:01 AM]
Hallmark Channel Is the Most-Watched Network for the 3rd Consecutive Weekend Among Households, W25-54 and Total Viewers
The Hallmark Channel spins the numbers for the week of November 16-22.

[11/24/15 - 10:38 AM]
With the Cast of "Star Wars: The Force Awakens," "Kimmel" Draws Its 4th-Biggest-Ever Monday Audience
ABC spins the late-night numbers for Monday, November 23.

[11/24/15 - 08:51 AM]
Monday's Broadcast Ratings: NBC Holds Off Surging ABC in Demo Race
The Peacock leads the night among adults 18-49 while the Alphabet is the most-watched network.

[11/24/15 - 08:37 AM]
NBC Sweeps 6 of 6 Monday Half-Hours Among the Big 4 in 18-49
NBC spins the numbers for Monday, November 23.

[11/24/15 - 08:35 AM]
ABC Ranks as Monday's Most Watched Broadcaster for the 2nd Straight Week
ABC spins the numbers for Monday, November 23.

[11/24/15 - 08:06 AM]
Bravo Media's Season Finale of "Below Deck" Delivers Most-Watched Episode in Series History with 2.3 Million Total Viewers
Bravo further spins the numbers for Tuesday, November 17 and Wednesday, November 18.

[11/23/15 - 01:39 PM]
Jeff Gordon's Last Ride and Kyle Busch's First Championship on NBC and NBCSN Deliver Most-Watched NASCAR Finale Since 2005
NBC further spins the numbers for Sunday, November 22.

[11/23/15 - 10:29 AM]
Live + 7 Day Ratings: ABC Claims Most of the Week's Top 10 Broadcast Playback Gainers in Adults 18-49
ABC further spins the numbers for the week of November 2-8.

[11/23/15 - 08:37 AM]
Sunday's Broadcast Ratings: "Sunday Night Football" Holds Off "American Music Awards"
NBC wins the night among total viewers and adults 18-49.

[11/23/15 - 08:27 AM]
The "2015 AMAs" Boost ABC to Sunday Season Highs in Viewers and Adults 18-49
ABC spins the numbers for Sunday, November 22.

[11/23/15 - 08:14 AM]
NBC Currently Ranks as the #1 Broadcast Network for Sunday Night in Adults 18-49, Total Viewers, Adults 18-34, Adults 25-54 and All Key Adult-Male Demos
NBC spins the numbers for Sunday, November 22.

[11/22/15 - 08:54 AM]
Saturday's Broadcast Ratings: FOX Wins with College Football Coverage
The network leads the night among adults 18-49 while CBS is the most-watched network.

[11/22/15 - 08:44 AM]
"Saturday Night Live" Delivers Its Second-Best Overnights in 10 Months
NBC spins the numbers for Saturday, November 21.