or


[02/17/10 - 12:15 PM]
Disney XD Celebrates 1st Anniversary with Record Viewing Levels
Disney XD spins the numbers for the year to date.

[via press release from Disney XD]

Ratings Highlights for Feb. 13, 2009 � Feb. 11, 2010 Plus February 13, 2010

Disney XD Celebrates 1st Anniversary with Record Viewing Levels

Begins Second Year by Setting Another Ratings Record for a Series Premiere

February 17, 2010 - Disney XD, the boy-focused, girl inclusive entertainment brand for kids age 6-14, with a 24-hour, ad-supported basic cable network as its centerpiece, marked its first anniversary as the growth leader in Total Day among all cable networks serving its targeted demographics, and has increased its core viewing audience of Kids 6-14 by 41 percent and built its viewership among Tweens 9-14 by 59 percent.

In its inaugural year, Disney XD delivered at record setting levels in both Prime and Total Day in Total Viewers and key kid demos, powered by the recent premiere of "I'm In the Band" (January 18, 2010), the channel's No. 1 original series launch at the time of its premiere (including its 10+ years branded Toon Disney), "Phineas and Ferb," "The Suite Life on Deck" and "Zeke and Luther."

Disney XD continued the momentum into its second year by premiering the animated comedy "Kick Buttowski � Suburban Daredevil" to all-time ratings highs among Kids 6-14, Kids 6-11 and across core boy demos on Saturday, February 13.

Disney XD is from the same winning team that has delivered Disney Channel to the No. 1 rank in primetime among Kids 6-11 and Tweens 9-14 for the past seven and nine years, respectively, and the No. 1 or No. 2 spot in Total Viewers among all cable channels for the past four years.

Paul DeBenedittis, Senior Vice President, Programming, Scheduling, Multiplatform, Acquisitions, Disney Channels Worldwide, said" "We launched Disney XD around the world with the benefit of the Disney brand credibility and a unique creative point of view that speaks to kids 6-14, especially boys, who told us they wanted empowering stories that depict accomplishment, heroism and teamwork. We aimed high with a mix of programming that meets our viewers' needs, and now we put the pedal to the metal to further build this exciting multi-platform brand."

Year One Milestones in Total Day and Prime

In Total Day, Disney XD delivered its largest audience ever during its first year on air across all key demos including Total Viewers (261,000), Kids 6-14 (121,000), Boys 6-14 (77,000), Kids 6-11 (97,000), Boys 6-11 (61,000), Tweens 9-14 (73,000) and Boys 9-14 (47,000).

� Impressively, Disney XD was the growth leader among all kid-targeting cable networks during its first year on air in Total Day in Kids 6-14 (+41% - 121,000 vs. 86,000), Boys 6-14 (+38% - 77,000 vs. 56,000), Kids 6-11 (+37% - 97,000 vs. 71,000), Boys 6-11 (+33% - 61,000 vs. 46,000), Tweens 9-14 (+59% - 73,000 vs. 46,000) and Boys 9-14 (+62% - 47,000 vs. 29,000).

� In Total Viewers, Disney XD is on a current 9-year growth streak based on the measurement period (includes prior Toon Disney years), progressively increasing its audience each year since data became available in 2000.

In Prime, Disney XD also recorded its largest audience for the time span in Total Viewers (309,000) and across target measures Kids 6-14 (145,000), Boys 6-14 (95,000), Kids 6-11 (115,000), Tweens 9-14 (87,000) and Boys 9-14 (58,000).

� Disney XD was the growth leader of all kid-targeted cable networks in Prime in Total Viewers (+16% - 309,000 vs. 266,000), Kids 6-14 (+54% - 145,000 vs. 94,000), Boys 6-14 (+40% - 95,000 vs. 68,000), Kids 6-11 (+44% - 115,000 vs. 80,000), Boys 6-11 (+28% - 74,000 vs. 58,000), Tweens 9-14 (+93% - 87,000 vs. 45,000) and Boys 9-14 (+87% - 58,000 vs. 31,000).

Chronological Programming Event Highlights

Throughout its first year, Disney XD launched one hit original series after another, leading to new records for the network in its core audiences, the latest this past Saturday's debut of ""Kick Buttowski � Suburban Daredevil."

� Kicking off the launch of Disney XD on February 13, 2009, original series, "Aaron Stone" (7:00 � 7:30 p.m.) ranked as the net's No. 1 series debut on record (includes Toon Disney) in Kids 6-11 and Boys 6-11 (tie).

� On June 15, 2009, building on the successful launch of "Aaron Stone," "Zeke and Luther" (8:30 � 9:00 p.m.) set records for a series launch at the time, becoming the net's No. 1 series premiere on record in prime, and No. 1 half-hour series debut on the network overall among Kids 6-14, Boys 6-14, Tweens 9-14 and Boys 9-14. In addition, "Zeke and Luther" propelled Disney XD to all-time highs in the time period in Kids 6-11 and across all target boy demos.

� On December 6, 2009, the premiere of "Phineas and Ferb Christmas Vacation" (8:00 � 8:45 p.m.) became Disney's XD's No. 1 telecast on record (includes Toon Disney) in Total Viewers (2.88 million) and across all target kid and boy 6-14, 6-11 and 9-14 demos.

� On January 18, 2010, original series "I'm in the Band" (7:00 � 7:30 p.m.) launched as Disney's XD's No. 1 series premiere in the net's history (includes Toon Disney) in Total Viewers (863,000) and across the net's core kid and boy demos: Kids 6-14 (528,000), Boys 6-14 (325,000), Kids 6-11 (358,000), Boys 6-11 (241,000), Tweens 9-14 (375,000) and Boys 9-14 (231,000).

� On February 13, 2010, Disney XD broke more records, as newest original series "Kick Buttowski � Suburban Daredevil" became the network's No. 1 original series premiere ever in Kids 6-14 (551,000), Boys 6-14 (427,000), Kids 6-11 (497,000), Boys 6-11 (386,000) and Boys 9-14 (264,000).

o Impressively, a second episode of "Kick Buttowski" at 9:30 a.m. out-delivered its debut in Total Viewers (972,000), Kids 6-14 (553,000), Kids 6-11 (506,000) and Tweens 9-14 (346,000).

Disney XD is a basic cable channel and multi-platform brand showcasing a compelling mix of live-action and animated programming for Kids age 6-14, hyper-targeting boys and their quest for discovery, accomplishment, sports, adventure and humor. Disney XD branded content spans television, online, mobile and VOD platforms. The programming includes series, movies and short-form, as well as sports-themed programming developed with ESPN. In the U.S., Disney XD is seen on a 24-hour, advertiser supported network that reaches over 75 million households via its basic cable affiliates. Disney XD recently launched in the UK, France, Spain, Denmark, Sweden, Norway, Poland, Greece, Turkey, Latin America and Japan.

Source: NMR, final national U.S. ratings, most current for Prime and Total Day; Live + Same Day for series premieres. 1st Year: 2/13/09-2/11/10 + 2/13/10.





  [february 2010]  
S
M
T
W
T
F
S
 


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





most recent ratings | view all posts
[11/19/24 - 01:38 PM]
Food Network's "Harry Potter: Wizards of Baking" Conjures Ratings and Reach with Series Premiere
The new series launched on Thursday, November 14, and posted a 0.57 P25-54 / 0.74 W25-54 L3 rating, more than doubling prior six-week benchmarks (+148% and +124% respectively) and is on pace to be Food Network's highest rated freshman series of the year.

[11/19/24 - 12:58 PM]
"Abbott Elementary" Hits Season Highs in Total Viewers and Adults 18-49 with 6.33 Million Total Viewers and 2.21 Adults 18-49
After seven days of viewing on ABC, Hulu, Hulu on Disney+ and digital platforms, "Abbott Elementary" hit season highs in both Total Viewers (6.33 million) and Adults 18-49 (2.21 rating) with its November 6 episode.

[11/19/24 - 12:01 PM]
Netflix Top 10 Week of Nov. 11: "Jake Paul vs. Mike Tyson" Has Knockout Debut; "Hot Frosty" Heats Up at #1
Season 2 of the animated series "Arcane" held its place at #2 on the English TV List with 7.4M views and brought Season 1 back onto the list at #8 with 2.6M views.

[11/19/24 - 10:31 AM]
Netflix and Most Valuable Promotions' Jake Paul vs Mike Tyson Mega-Event Makes History with Over 108 Million Live Global Viewers
The Jake Paul vs Mike Tyson fight is the most-streamed sporting event ever, peaking at 65 million concurrent streams, with 38 million concurrent streams in the US.

[11/18/24 - 10:00 AM]
Four CBS Daytime Shows Post Year-Over-Year Growth
"The Late Show with Stephen Colbert" has also retained its #1 status with a 16% increase in total viewers vs. last year.

[11/16/24 - 02:04 PM]
60 Million Households Tuned in Live for Jake Paul vs. Mike Tyson with Nearly 50 Million for Amanda Serrano vs. Katie Taylor 2 During the Netflix and Most Valuable Promotions Mega-Event
Additional viewership information, including total viewers, will be released early this week.

[11/15/24 - 11:44 AM]
"Live with Kelly and Mark" Halloween Week Scares Up Season Highs in Total Viewers and Households
Thursday's Halloween celebration "Only HALLOWEEN in the Building," featuring the annual fan-favorite costume contest, was the show's top telecast in both Total Viewers (2.396 million) and Households (1.64 rating) in seven months.

[11/15/24 - 10:14 AM]
"Dancing with the Stars" 500th Telecast Is Top Entertainment Program of the Night in Adults 18-49
In addition, the milestone episode ranked as the No. 1 telecast on Tuesday night in Women 18-34 (0.92 rating) and Women 18-49 (0.95 rating), as well as Teens 12-17 (0.29 rating) and Adults 25-54 (0.93 rating).

[11/13/24 - 11:30 AM]
"Doctor Odyssey" Series Premiere Swells +482% Over Live+Same Day Audience in Adults 18-49
Plus: "9-1-1" kicked off season eight with an action-packed three-episode story arc rising +156% in Total Viewers (12.64 million vs. 4.93 million) and +519% in Adults 18-49 (2.91 rating vs. 0.47 rating) over its initial Live+Same Day audience.

[11/13/24 - 02:31 AM]
"Citadel: Honey Bunny" Was Prime Video's Most Watched Series Globally This Weekend
The series was in the Top 10 in almost 150 countries, including US, UK, France, Italy, Australia, Canada, Brazil, and UAE, proving the trend that consumers are continuing to enjoy non-English language content.

[11/12/24 - 12:06 PM]
Netflix Top 10 Week of Nov. 4: "Countdown: Paul vs. Tyson" Enters the Ring; "Meet Me Next Christmas" Unwraps #1
Season 2, Act I of "Arcane," the animated series based on the popular multiplayer online battle arena game League of Legends, also had a strong debut, taking second place with 6.3M views.

[11/12/24 - 06:30 AM]
Sunday's Return of "Yellowstone" Delivered Biggest Premiere Night Audience Ever with 16.4M Viewers
The Season 5B debut was up 3% vs. Season 5A's premiere night in 2022 (16.4M vs. 15.9M) based on VideoAmp.

[11/11/24 - 04:31 PM]
"The Daily Show's" Hour-Long Election Night Special Hosted by Jon Stewart Delivered Most-Watched Episode Ever on Paramount+ and the #1 Most-Viewed Entertainment Episode on Social for Election Day
Jon Stewart's monologue ranked as the #1 most engaging election night TikTok video across the TV Universe with 472K engagements.

[11/11/24 - 12:34 PM]
"High Potential" Series Premiere Scores a Whopping 20 Million Total Viewers Over 35 Days Across Platforms
Excluding encores, the "High Potential" series premiere generated an impressive 13.96 million Total Viewers and 3.67 rating in Adults 18-49 across platforms - the highest-rated ABC series premiere in nearly four years - since 11/17/20.

[11/11/24 - 10:00 AM]
The CBS 10 Million+ Viewers Club - Eight CBS Original Series Deliver 10 Million Viewers or More in Live Plus 7-Day Multiplatform Viewing
According to VideoAmp live plus 7-day viewership and internal streaming data for episodes airing through October 21, eight CBS original programs deliver 10 million or more viewers across linear TV and streaming in the 2024 fall broadcast season to date.