or


[02/18/10 - 09:02 AM]
Olympics Beats Idol
NBC spins the numbers for Wednesday, February 17.

[via press release from NBC]

OLYMPICS BEATS IDOL

Head to Head: Olympics 30.1 Million, Idol 18.4 Million

29.4 Million Watched NBC Last Night, Nearly 12 Million More Than First Wednesday of 2006 Winter Games

VANCOUVER - February 18, 2010 - The Olympics on NBC last night broke American Idol's six-year unbeaten streak (since 2004). When going head-to-head against Idol (9-10 p.m.), the Olympics drew nearly 12 million more viewers (30.1 million vs. 18.4 million) for an advantage of 64 percent. Head-to-head (9-10 p.m.), the Olympics out-rated Idol by 63 percent (17.0 vs. 10.4) among households and 30 percent among Adults 18-49 (9.0 vs. 6.9) based on data provided today by Nielsen Media Research.

On the night (8-11:17 p.m.), NBC's Olympic broadcast - featuring the greatest single day in Winter Olympics history as Team USA captured six medals - drew an average audience of 29.4 million, more than 11 million more than the first Wednesday of the 2006 Winter Games (17.9 million), and a household rating of 16.7/27, up 48 percent from the comparable day at the 2006 Winter Games (11.3/18).

Some Additional Highlights:

� First time that Idol was defeated in P2+ (average viewership) and Adults18-49 since May 17, 2004.

� First time Idol has been defeated among households since April 15, 2004.

� On the comparable Wednesday night at the 2006 Winter Games when going head-to-head (8-9 p.m.) Idol more than doubled the average audience of the Olympics (28.9 million to 14.3 million), out-rated the Olympics by 7.4 rating points (16.5 vs. 9.1 among households) and nearly tripled the Olympic delivery in the Adults 18-49 demo (12.0 vs. 4.1).

� Last night, the Olympics out-rated American Idol in 53 of 55 metered markets. By comparison, on the first Wednesday of the 2006 Winter Games, when going head-to-head, the Olympics only out-rated Idol in five of 55 markets.

METERED MARKET RATINGS BY TIME ZONE (Six-Day Average):
Mountain Time Zone 20.0/33
Pacific Time Zone 16.9/30
Central Time Zone 16.7/26
Eastern Time Zone 16.1/25

TOP 25 METERED MARKETS (Six-Day Average):
1. Milwaukee, 23.7/37
2. Denver, 23.2/38
3. Salt Lake City, 22.6/38
4. Seattle, 21.9/40
5. Minneapolis, 21.4/36
6. St. Louis, 20.1/31
7. Columbus, 20.0/31
8. San Diego, 19.5/33
9. Portland, 19.3/35
10. Cleveland, 19.2/30
11. West Palm Beach, 19.2/28
12. Nashville, 18.9/27
13. Boston, 18.4/32
14. Kansas City, 18.2/27
15. Sacramento, 17.9/32
T16. Washington D.C., 17.8/29
T16. Austin, 17.8/29
T18. Phoenix, 17.7/29
T18. Providence, 17.7/29
20. Ft. Myers, 17.6/28
21. Tulsa, 17.3/26
22. Cincinnati, 17.2/26
23. Indianapolis, 17.1/27
T24. Detroit, 17.0/28
T24. Chicago, 17.0/27

TOP 25 METERED MARKETS FOR WEDNESDAY, FEB. 17:
1. Denver, 29.3/45
T2. Minneapolis, 27.1/44
T2. Milwaukee, 27.1/41
4. Salt Lake City, 27.0/42
5. Seattle, 26.7/46
6. San Diego, 24.7/39
7. Portland, 22.3/39
8. Washington, D.C., 22.1/34
T9. Boston, 21.9/36
T9. St. Louis, 21.9/32
T9. West Palm Beach, 21.9/30
12. Cleveland, 21.8/33
13. Columbus, 21.4/32
14. Ft. Myers, 21.0/31
T15. Detroit, 20.6/32
T15. Kansas City, 20.6/29
T15. Austin, 20.6/32
18. Nashville, 20.4/29
19. Chicago, 20.2/31
20. Cincinnati, 20.2/29
21. Providence, 20.1/33
22. Sacramento, 20.0/34
23. Phoenix, 19.7/31
24. Jacksonville, 19.6/29
25. Richmond, 19.1/29

NBC Universal, broadcasting its record 12th Olympics the most Olympics broadcast by any network, will present more than 835 hours of Vancouver Olympic Winter Games coverage - representing the most total hours ever for a Winter Olympics, more than the last two Winter Olympics combined, and the most live hours ever for a Winter Games. The Vancouver Games are the first Winter Olympics to be presented entirely in high definition.





  [february 2010]  
S
M
T
W
T
F
S
 


· AMERICAN IDOL (ABC)





most recent ratings | view all posts
[09/19/18 - 08:15 AM]
Tuesday's Broadcast Ratings: NBC Dominates Another Tuesday with "Got Talent"
The penultimate episode of this summer's edition easily wins the night in all categories.

[09/18/18 - 03:31 PM]
"Monday Night Football" Helps ESPN Win the Night Among All Networks
ESPN spins the numbers for Monday, September 17.

[09/18/18 - 08:07 AM]
Monday's Broadcast Ratings: NBC's Emmy Coverage on Par with Last Year
Early results see the Peacock's telecast even with 2017 among adults 18-49.

[09/17/18 - 08:25 AM]
Sunday's Broadcast Ratings: NBC Wins with "Sunday Night Football"
The Peacock easily takes home top honors in total viewers and adults 18-49.

[09/16/18 - 08:35 AM]
Saturday's Broadcast Ratings: ABC Dominates with College Football Coverage
The Alphabet easily wins the night among total viewers and adults 18-49.

[09/16/18 - 08:00 AM]
College Football Week 3: ABC's "Saturday Night Football": Ohio State-TCU Is Highest-Rated Game of the Season on Any Network
ESPN spins the numbers for Saturday, September 15.

[09/15/18 - 08:34 AM]
Friday's Broadcast Ratings: NBC Tops Viewers, Demos on Low Key Night
"Dateline NBC" tops the charts in both total viewers and adults 18-49.

[09/14/18 - 01:02 PM]
"Rel" Debuts as #1 Scripted Series of Week of September 3
FOX further spins the numbers for the week of August 27-September 3.

[09/14/18 - 08:22 AM]
Thursday's Broadcast Ratings: "Big Brother" Puts CBS on Top
The Eye takes home top honors in total viewers and adults 18-49.

[09/13/18 - 08:14 AM]
Wednesday's Broadcast Ratings: NBC Continues Its Reign with "Got Talent"
The Peacock takes home top honors in total viewers and adults 18-49.

[09/12/18 - 09:46 AM]
"Flip or Flop" Double Digit Year-Over-Year Ratings Increase Drives HGTV Thursday Night Performance
HGTV further spins the numbers for the season to date.

[09/12/18 - 08:12 AM]
Tuesday's Broadcast Ratings: Another Week, Another "Got Talent" Victory for NBC
The Peacock once again takes home top honors in total viewers and adults 18-49.

[09/11/18 - 04:14 PM]
"Monday Night Football" Helps ESPN Win the Night in Households, Viewers and All Key Male and Adult Demos
ESPN spins the numbers for Monday, September 10.

[09/11/18 - 02:34 PM]
"Power" Season Finale Powers Starz to #1 for the Night Among Premium Networks
Starz spins the numbers for Sunday, September 9.

[09/11/18 - 01:48 PM]
College Football Week 2: Clemson at Texas A&M on ESPN Is Most-Watched Game on Any Network
ESPN spins the numbers for Saturday, September 8.