or


[02/23/10 - 01:11 PM]
171 Million People Have Watched the Olympics on the Networks of NBC Universal Through 11 Days
NBC spins the numbers for Monday, February 22.

[via press release from NBC]

171 MILLION PEOPLE HAVE WATCHED THE OLYMPICS ON THE NETWORKS OF NBC UNIVERSAL THROUGH 11 DAYS

25.5 Million Average Audience For First 11 Nights; Nearly 5 Million More and 24% Higher Than 2006 Winter Games

71 Million Watched Networks of NBC Universal on Monday

VANCOUVER - February 23, 2010 - 171 million Americans have watched the Vancouver Olympics on the networks of NBC Universal through the first 11 days of the Games; three million more than watched the first 11 days of the 2006 Winter Games (168 million), according to data available today from The Nielsen Company.

NBCU's Monday broadcasts were seen by 71.0 million total viewers, a million more and two percent higher than the comparable Monday from the 2006 Games (69.8 million).

11-DAY AVERAGE IS NEARLY 5 MILLION MORE THAN 2006; BEST SINCE TABLOID-FUELED LILLEHAMMER GAMES: The 25.5 million average viewers for the first 11 nights of the Vancouver Games is the most for a non-U.S. Winter Olympics since the *tabloid-fueled Lillehammer Games (39.7 million). The 25.5 million is nearly five million more and 24 percent higher than the average viewership of the first 11 nights from Torino in 2006 (20.6 million). The night averaged 20.9 million viewers, and the Games have now surpassed 20 million viewers in primetime each night thus far (11 straight nights).

*Fueled by the tabloid coverage of the Nancy Kerrigan/Tonya Harding scandal.

MOST DOMINANT WINTER OLYMPICS TO DATE VS. COMPETITION: Through 11 nights, NBC's Olympics coverage is more dominant over the competition than any Winter Olympics on record (dating back to the advent of Nielsen people meters, Calgary 1988).

� The 11-night primetime average of 25.6 million is 22 percent higher than the combined delivery of Fox, CBS and ABC (21.0 million).

� The most dominant prior Winter Olympics was Salt Lake City, which through 11 nights led the three-network competition by 20 percent (Olympics - 29.4 million, Combined three networks - 24.6 million).

OLYMPICS DOMINATE PRIMETIME AGAIN: The average viewership of 20.9 million last night for NBC's primetime, on a night that faced original programming including The Bachelor on ABC and 24 on Fox, is less than two million below the 22.5 million for the comparable night at the 2006 Winter Games that featured alpine skiing's men's giant slalom. The giant slalom will be featured in primetime tonight on NBC.

� Head-to-head (8-10 p.m.) the Olympics nearly doubled the viewership of an original two-hour episode of The Bachelor on ABC (21.0 million vs. 11.2 million, up 88 percent).

� Head-to-head (9-10 p.m.) the Olympics had nearly 13 million viewers more than an original episode of 24 on Fox (21.6 million vs. 8.7 million, up 148 percent).

The 14.3/24 average household rating to-date is two full ratings points and 16 percent higher than 2006 (12.3/19). The national household rating of 12.5/20 for Monday night is the first time during these Games that the rating is down over the comparable night at the 2006 Winter Games (13.6/21, the highest rated night to date of the Torino Games).

NBC OLYMPICS MOBILE SURGES: NBC's Olympics Mobile platforms (Mobile Web Site and iTunes App), through just 11 days have amassed more than 58.2 million page views already surpassing the total number of page views for the entire 17-day Beijing Games (34.7 million) by 68 percent.

� There have been 1.4 million mobile video streams in just 10 days, more than four times the total number for the entire 17-day Beijing Games (301k).

� By the time the Opening Ceremony broadcast started at 7:30 p.m. on Feb 12, NBC's Olympics Mobile had already generated more page views than the entire 2006 Winter Games (1.07 million).

NBCOLYMPICS.COM HAS MORE USERS THAN ENTIRE 2006 WINTER GAMES: In just eight days, NBCOlympics.com has delivered 32.8 million total unique users, nearly 20 million more unique users and 147 percent higher than the entire 17 days of the 2006 Winter Games (13.3 million).

� NBCOlympics.com's 441 million page views through 11 days already surpass the total for the 17 days of the 2006 Winter Games (331 million).

� NBCOlympics.com has delivered 28.9 million video streams to date - nearly 24 million more and 467% higher than Torino's first 10 days (5.1 million).

NOTE: All data for NBCOlympics.com and NBC Olympics Mobile is provided by Omniture.

TOP SPORTS ON NBCOLYMPICS.COM (by page views)
1. Figure Skating, 12.0 million
2. Hockey, 3.6 million
3. Alpine Skiing, 1.3 million
4. Curling, 829k
5. Bobsled, 550k

TOP 10 ATHLETES SEARCHED ON NBCOLYMPICS.COM
1. Apolo Ohno - Short Track Speedskating
2. Tanith Belbin - Figure Skating
3. Lindsey Vonn - Alpine Skiing
4. Meryl Davis - Figure Skating
5. Shaun White - Snowboarding
6. Bode Miller - Alpine Skiing
7. Evan Lysacek - Figure Skating
8. Johnny Weir - Figure Skating
9. Julia Mancuso - Alpine Skiing
10. Tessa Virtue - Figure Skating

METERED MARKET RATINGS BY TIME ZONE (11-Day Average):
Mountain Time Zone 19.6/32
Central Time Zone 16.0/25
Pacific Time Zone 15.9/29
Eastern Time Zone 15.4/24

TOP 25 METERED MARKETS (11-Day Average):
1. Denver, 22.5/36
2. Salt Lake City, 22.4/37
3. Milwaukee, 22.3/34
4. Seattle, 20.4/38
5. Minneapolis, 20.2/34
6. St. Louis, 19.4/30
7. Columbus, 19.0/29
8. San Diego, 18.7/31
9. West Palm Beach, 18.5/27
10. Portland, 18.4/34
11. Kansas City, 18.2/27
12. Cleveland, 17.8/28
13. Nashville, 17.6/25
14. Oklahoma City, 17.5/26
T15. Phoenix, 17.2/28
T15. Tulsa, 17.2/25
T17. Boston, 17.1/30
T17. Austin, 17.1/28
T17. Ft. Myers, 17.1/27
20. Providence, 17.0/28
21. Cincinnati, 16.7/26
22. Sacramento, 16.6/29
23. Indianapolis, 16.5/27
T24. Washington D.C., 16.4/27
T24. Detroit, 16.4/26
T24. Richmond, 16.4/25

TOP 25 METERED MARKETS FOR MONDAY, FEB. 22:
1. Salt Lake City, 21.8/36
2. Denver, 19.8/31
3. Oklahoma City, 19.5/28
4. Kansas City, 19.3/27
5. St. Louis, 19.0/29
6. Tulsa, 17.9/26
7. Ft. Myers, 17.8/27
8. Minneapolis, 17.5/29
9. Milwaukee, 17.4/27
10. Austin, 17.0/26
11. Nashville, 16.6/24
12. West Palm Beach, 16.6/24
13. Phoenix, 16.5/26
14. Buffalo, 15.8/25
15. Detroit, 15.5/24
16. Indianapolis, 15.2/25
17. San Diego, 15.0/26
T18. Seattle, 14.9/30
T18. Albuquerque, 14.9/22
20. Chicago, 14.8/23
T21. Portland, 14.7/28
T21. Columbus, 14.7/23
23. Cincinnati, 14.5/23
24. San Francisco, 14.4/29
T25. Cleveland, 14.2/23
T25. Providence, 14.2/24

NBC Universal, broadcasting its record 12th Olympics the most Olympics broadcast by any network, will present more than 835 hours of Vancouver Olympic Winter Games coverage - representing the most total hours ever for a Winter Olympics, more than the last two Winter Olympics combined, and the most live hours ever for a Winter Games. The Vancouver Games are the first Winter Olympics to be presented entirely in high definition.





  [february 2010]  
S
M
T
W
T
F
S
 


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





most recent ratings | view all posts
[07/11/25 - 12:45 PM]
ABC Concludes September to May Season with Top Five Shows Among Adults 18-49 Including "High Potential," "Abbott Elementary," "The Rookie," "Shifting Gears" and "9-1-1"
Continuing to lead among broadcast series, ABC's "High Potential" stood as the No. 1 new drama among Total Viewers (16.41 million) and No. 1 new show among Adults 18-49 (3.85 rating).

[07/11/25 - 11:28 AM]
"Big Brother: Summer of Mystery" Premiere Up +10% from Last Summer
Last night, season 27 premiered to nearly 3 million viewers.

[07/09/25 - 03:03 PM]
ABC News' "Nightline" Ranks No. 1 in Total Viewers and Adults 18-49 vs. CBS' "After Midnight" and NBC's "Late Night with Seth Meyers"
"Nightline" saw gains on the same week last year in Total Viewers (+3% - 663,000 vs. 644,000) and Adults 18-49 (+4% - 96,000 vs. 92,000).

[07/08/25 - 06:05 PM]
ESPN Formula 1 Coverage Enjoying Record-Breaking Season of Viewership
11 of 12 races held so far this season have had year-over-year viewership growth and seven of the 12 have set event viewership records.

[07/08/25 - 12:01 PM]
Netflix Top 10 Week of June 30: "Squid Game" Season 3 Leads Top 10 Globally, Climbs to No. 3 on Most Popular
Plus: "The Waterfront" maintained its Top 10 empire as the No. 1 English show in its third week with 5.6 million views.

[07/08/25 - 06:30 AM]
New AMC/AMC+ Epic Adventure Drama "Nautilus" Surfaces with 2.6 Million Premiere Night Viewers on Linear TV
The highly anticipated series premiered on Sunday, June 29 on AMC and AMC+, with new episodes premiering weekly on Sundays until the thrilling two-episode season finale on August 17.

[07/03/25 - 02:33 PM]
ABC News Same-Day Primetime Special "Verdict: The Diddy Trial" Is No. 1 in Adults 18-49 and Adults 25-54
Versus the competition in the time period, "Verdict: The Diddy Trial" outperformed NBC by +40% in Adults 18-49 (212,000 vs. 151,000) and +22% in Adults 25-54.

[07/02/25 - 06:44 PM]
Tyler Perry's "Divorced Sistas" Quickly Rises to Become BET+'s Most Watched Original Series in Platform History
Just halfway through the eight-episode season, existing subscribers and new fans of the show have boosted the drama series to the most-watched series premiere on BET+ in just three weeks.

[07/02/25 - 02:38 PM]
Hallmark Channel Earns #1 Most-Watched Network on Weekends Throughout June with "Passport to Love" Programming Event
"Passport to Love" helped elevate Hallmark Channel to be the #1 most-watched network on weekends throughout the month of June.

[07/01/25 - 12:01 PM]
Top 10 Week of June 23: "Squid Game" Season 3 Takes Over with Record-Breaking Global Debut at No. 1
"The Waterfront" was a Top 10 hit once more as the No. 1 series on the English TV list (11.6 million views).

[07/01/25 - 10:26 AM]
ESPN Formula 1 Viewership Notes After Austrian Grand Prix
ESPN's live telecast on Sunday, June 29, averaged 1.1 million viewers, a two percent gain over last year's race and the largest audience ever for the event on U.S. television.

[07/01/25 - 09:16 AM]
ESPN's "Sunday Night Baseball" Featuring the Minnesota Twins vs. Detroit Tigers Averaged 2 Million Viewers - Up 66% from Last Year's Comparable Game
The audience peaked with 2,304,000 viewers in the 9:15 p.m. ET quarter hour.

[06/27/25 - 02:29 PM]
"Live with Kelly and Mark" Gears Up for Summer Rising Week to Week in All Key Measures
Wednesday, June 11, was the most-viewed day of the week among Total Viewers (2.164 million).

[06/27/25 - 10:31 AM]
"Jimmy Kimmel Live" Tops Late-Night in Adults 18-49 for Third Week in a Row
Winning three of five nights in Kimmel's final week before summer guest hosts, Thursday, June 19, was the show's strongest night among Adults 18-49 (0.35 rating).

[06/25/25 - 11:55 AM]
Prime Video Finishes Groundbreaking First Season of Exclusive NASCAR Coverage
According to Nielsen, NASCAR on Prime posted a season average of 2.16 million viewers (AMA P2+) across five events, and attracted droves of younger viewers to its live coverage.