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[02/23/10 - 08:46 AM]
ABC's "The Bachelor: Women Tell All" Grows Against the Olympics
ABC spins the numbers for Monday, February 22.

[via press release from ABC]

ABC's "The Bachelor: Women Tell All" Grows Against the Olympics

Some early info ahead of the regular press release for ABC's Monday night.

Monday Night (8-11pm): Continuing to hold strong against NBC's Olympic coverage, with The Bachelor: Women Tell All (up over last year, despite facing the Winter Games) and a repeat of Castle, ABC stood as Monday's #1 non-sports network on the evening for the 2nd week in a row with Total Viewers (9.2 million) and Adults 18-49 (3.0/8), beating its closest competitor by 1.4 million viewers and by 20% in Adults 18-49 (CBS = 7.8 million and 2.5/7)

The Bachelor: Women Tell All (8-10pm): Monday's #1 non-Olympic TV program for the 2nd week in a row in Total Viewers (11.2 million) and Adults 18-49 (3.9/10), ABC's The Bachelor paced well ahead of its non-Olympic competition from 8-10pm, besting runner-up CBS by 3.5 million viewers and by 44% with young adults (CBS � 7.7 million and 2.7/7). The ABC unscripted show ranked #1 against regular competition in its 2-hour time period 6th week in a row in Adults 18-34 and stood as Monday's #1 TV series telecast with Women 18-34 for its 8th straight telecast this season.

� Despite facing the Winter Olympics this year, The Bachelor: Women Tell All was up year-to-year in Total Viewers (+3% - 11.2 million vs. 10.9 million) and Adults 18-49 (+5% - 3.9/10 vs. 3.7/9). In fact Women Tell All attracted its biggest overall audience in 10 seasons (3rd most-watched ever) and highest Adult 18-49 number in 5 seasons � since Fall 2003 on 11/12/03 and Spring 2006 on 2/20/06, respectively.

Quick Take for Monday, February 22, 2010 (Fast Affiliate Live + Same Day Ratings)

ABC Stands as Monday's No. 1 Non-Sports Net In Viewers and Adults 18-49 for the 2nd Straight Week

Ranking as the Night's No. 1 Non-Olympic TV Program, ABC's "The Bachelor: The Women Tell All" is Up Year to Year in Viewers and Adults 18-49

ABC's "The Bachelor: The Women Tell All" Draws its Largest Audience In 10 Seasons and Highest Adults 18-49 in 5 Seasons

Monday Night (8:00-11:00 p.m.)

Continuing to hold strong against NBC's Olympic coverage, with "The Bachelor: The Women Tell All" (up over the prior year, despite facing the Winter Games) and a repeat of "Castle," ABC stood as Monday's No. 1 non-sports network for the 2nd week in a row with Total Viewers (9.2 million) and Adults 18-49 (3.0/8), beating its closest competitor by 1.4 million viewers and by 20% in Adults 18-49 (CBS = 7.8 million and 2.5/7)

"The Bachelor: On the Wings of Love: The Women Tell All" (8:00-10:00 p.m.)

Monday's No. 1 non-Olympic TV program for the 2nd week in a row in Total Viewers (11.2 million) and Adults 18-49 (3.9/10), ABC's "The Bachelor" paced well ahead of its non-Olympic competition from 8:00-10:00 p.m., besting runner-up CBS by 3.5 million viewers and by 44% with young adults (CBS � 7.7 million and 2.7/7). The ABC unscripted show ranked No. 1 against regular competition in its 2-hour time period for the 6th week in a row in Adults 18-34 and stood as Monday's No. 1 TV series with Women 18-34 for its 8th straight telecast this season.

� Despite facing the Winter Olympics this year, "The Bachelor: The Women Tell All" was up year to year in Total Viewers (+3% - 11.2 million vs. 10.9 million) and Adults 18-49 (+5% - 3.9/10 vs. 3.7/9). In fact "The Women Tell All" attracted its biggest overall audience in 10 seasons (3rd most-watched ever) and highest Adult 18-49 number in 5 seasons � since Fall 2003 on 11/12/03 and Spring 2006 on 2/20/06, respectively.

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 36% currently, from 30% at the same point in 2009. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: Nielsen Media Research (Fast Affiliate, Live + Same Day Ratings), 2/15/10.





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· BACHELOR, THE (ABC)
· CASTLE (ABC)





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