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[02/25/10 - 11:36 AM]
177 Million People Have Watched the Olympics on the Networks of NBC Universal Through 13 Days
NBC spins the numbers for Wednesday, February 24.

[via press release from NBC]

177 MILLION PEOPLE HAVE WATCHED THE OLYMPICS ON THE NETWORKS OF NBC UNIVERSAL THROUGH 13 DAYS

24.9 Million Average Audience; More Than 4 Million More and 20% Higher Than 2006 Winter Games Through 13 Nights

67 Million People Watched the Olympics Wednesday on the Networks of NBC Universal, 9 Million More Than the Comparable Day at the 2006 Winter Games.

VANCOUVER - February 25, 2010 - 177 million Americans have watched the Vancouver Olympics on the networks of NBC Universal through 13 days of the Games; four million more than watched the first 13 days of the 2006 Winter Games (173 million), according to data available today from The Nielsen Company.

NBCU's Wednesday broadcasts were seen by 67 million total viewers on a night that faced a two-hour American Idol. The 67 million is nine million more than the comparable day from the 2006 Games (58 million).

13-DAY AVERAGE IS 4 MILLION MORE THAN 2006: The 24.9 million average viewers through 13 nights of the Vancouver Games is more than four million more and 20 percent higher than the average viewership of the 2006 Winter Games through 13 nights (20.7 million).

THE OLYMPICS IS A HUGE CULTURAL EVENT

� 46% of Olympic viewers changed their typical routine to watch the Olympics.

� 34% delayed doing laundry or other household chores - including paying bills - in order to watch the Olympics.

� 59% said they didn't watch some of their �regular shows� in order to watch the Olympics

� 35% of viewers cried or became teary-eyed while watching (25% among men)

� 66% of viewers cheered aloud while watching the Olympics

� 63% stayed up longer than usual to watch, resulting in 42% being �more tired than normal.�

� 42% of viewers said the Olympic sport they would most like to try is bobsled

(Source: Research Results)

WEDNESDAY NIGHT UP 24 PERCENT FROM COMPARABLE NIGHT IN 2006: On a night that faced a two-hour episode of the juggernaut, American Idol on Fox, Wednesday night's coverage drew 19.8 million viewers nearly four million more than the comparable night at the 2006 Winter Games (16.0 million, up 24%).

OLYMPICS VS. IDOL - CUT DEFICIT BY 13 MILLION VS. 4 YEARS AGO:

� Last night, going head-to-head from 8-10 p.m., American Idol only out-drew the Olympics by 3.8 million viewers (19.0 million for Olympics vs. 22.8 million for American Idol) 13 million less than on the comparable night during the last Winter Olympics in 2006 when Idol had an advantage of 16.9 million viewers, more than doubling the viewership of the Olympics (31.7 - 14.8 million viewers from 8-10 p.m.).

OLYMPICS VS. COMPETITION:

� To date in Vancouver, only the cultural phenomenon American Idol has delivered more audience than the Olympics. At this point at the 2006 Winter Games, five programs had delivered more viewers than the Olympics: American Idol, Desperate Housewives, Grey's Anatomy, House and Lost.

224-1:

� For nearly six years since May 2004, American Idol is now 224-1 against all competition. The one show that beat Idol head-to-head over that span was last Wednesday's Olympics on NBC.

37 MILLION MORE WATCH OLYMPICS THAN LAST SEASON'S IDOL:

� The Olympics in 13 days (thru Wednesday) reached 177 million viewers 37 million more than the entire last season of American Idol delivered (140 million over 39 telecasts).

The 14.1/23 average household rating-to-date is 14 percent higher than 2006 (12.4/20). The national household rating of 11.9/19 for Wednesday night is up nearly two full ratings points and 19 percent higher than the comparable night at the 2006 Winter Games (10.0/15).

NBC OLYMPICS MOBILE: 67 MILLION PAGE VIEWS: NBC's Olympics Mobile platforms (Mobile Web Site and iTunes App), through 13 days have amassed 67 million page views nearly doubling the total number of page views for the entire 17-day Beijing Games (34.7 million).

� There have been 1.6 million mobile video streams in 13 days, more than five times the total number for the entire 17-day Beijing Games (301k).

� By the time the Opening Ceremony broadcast started at 7:30 p.m. on Feb 12, NBC's Olympics Mobile had already generated more page views than the entire 2006 Winter Games (1.07 million).

*NBCOlympics.com data will be available later today

NOTE: All data for NBC Olympics Mobile is provided by Omniture.

METERED MARKET RATINGS BY TIME ZONE (12-Day Average):
Mountain Time Zone 19.1/31
Central Time Zone 15.7/24
Pacific Time Zone 15.5/28
Eastern Time Zone 15.0/24

TOP 25 METERED MARKETS (13-Day Average):
1. SALT LAKE CITY, 22.1/37
2. DENVER, 21.9/36
3. MILWAUKEE, 21.6/33
4. SEATTLE, 19.9/37
5. MINNEAPOLIS, 19.8/34
6. ST. LOUIS, 18.8/29
7. COLUMBUS, 18.4/29
T8. SAN DIEGO, 18.1/30
T8. WEST PALM BEACH, 18.1/26
10. PORTLAND, 18.0/33
11. KANSAS CITY, 17.8/27
T12. NASHVILLE, 17.3/25
T12. OKLAHOMA CITY, 17.3/26
14. CLEVELAND, 17.1/27
15. TULSA, 17.0/25
16. FT.MYERS, 16.9/27
T17. PHOENIX, 16.7/27
T17. AUSTIN, 16.7/27
T19. BOSTON, 16.6/29
T19. PROVIDENCE, 16.6/28
21. CINCINNATI, 16.4/25
22. INDIANAPOLIS, 16.2/26
T23. CHICAGO, 16.0/25
T23. WASHINGTON D.C., 16.0/26
T23. DETROIT, 16.0/26
T23. SACRAMENTO, 16.0/28
T23. RICHMOND, 16.0/24

TOP 25 METERED MARKETS FOR WEDNESDAY, FEB. 24:
1. SALT LAKE CITY, 20.3/32
2. MILWAUKEE, 18.7/27
3. DENVER, 17.9/29
4. SEATTLE, 17.6/31
5. MINNEAPOLIS, 17.1/28
6. PORTLAND, 17.0/29
7. KANSAS CITY, 16.7/25
8. FT. MYERS, 16.1/24
9. OKLAHOMA CITY, 15.8/23
10. TULSA, 15.6/21
11. NASHVILLE, 15.4/22
12. AUSTIN, 15.3/24
13. COLUMBUS, 15.1/22
14. WEST PALM BEACH, 15.0/21
15. CINCINNATI, 14.9/23
16. RICHMOND, 14.5/22
17. PROVIDENCE, 14.4/22
18. ST. LOUIS, 14.1/22
T19. ORLANDO, 13.8/21
T19. DAYTON, 13.8/20
21. DETROIT, 13.6/21
22. INDIANAPOLIS, 13.5/21
T23. PHOENIX, 13.4/21
T23. CLEVELAND, 13.4/21
T25. CHICAGO, 13.3/21
T25. WASHINGTON D.C., 13.3/22
T25. LOUISVILLE, 13.3/20

NBC Universal, broadcasting its record 12th Olympics the most Olympics broadcast by any network, will present more than 835 hours of Vancouver Olympic Winter Games coverage - representing the most total hours ever for a Winter Olympics, more than the last two Winter Olympics combined, and the most live hours ever for a Winter Games. The Vancouver Games are the first Winter Olympics to be presented entirely in high definition.





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· AMERICAN IDOL (ABC)
· DESPERATE HOUSEWIVES (ABC)
· GREY'S ANATOMY (ABC)
· HOUSE (FOX)
· LOST (ABC)





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