or


[03/02/10 - 03:48 PM]
Disney XD Sets Records in February in Prime and Total Day
Disney XD spins the numbers for the month of February.

[via press release from Disney XD]

Ratings Highlights for February 2010 -- Final National Ratings

Disney XD Sets Records in February in Prime and Total Day in Total Viewers and Across All Target Kids Demos

Launches No. 1 Original Series of All Time with "Kick Buttowski"

Leads All Kid Cable Networks in Year-to-Year Growth Across All Key Kids

February 2010

Emerging as the biggest year-to-year gainer once again among kid-targeted cable networks, February 2010 wrapped as Disney XD's most-watched February in the net's history (includes Toon Disney) in Total Day in Kids 6-14 (121,000), Boys 6-14 (79,000), Kids 6-11 (98,000), Boys 6-11 (63,000), Tweens 9-14 (71,000) and Boys 9-14 (48,000). In addition, the network also hit all time February highs in Total Viewers (269,000).

· Disney XD delivered the largest year-to-year growth of any cable network targeting kids in Kids 6-14 (+17%), Boys 6-14 (+22%), Kids 6-11 (+20%), Boys 6-11 (+24%), Tweens 9-14 (+22%) and Boys 9-14 (+26%).

· Versus Toon Disney's year-ago performance, Disney XD's ratings surged by double-digit percent margins across all core demos, including by 17% in Kids 6-14 (121,000 vs. 103,000) and by 22% in Boys 6-14 (79,000 vs. 65,000).

· Impressively, Disney XD has increased its audience year to year in each month since its launch, with the streak at 13 consecutive months across all target kid and boy demos (dates back to Feb 09), including by double-digit percentages in at least 11 straight months across-the-board.

In Prime, Disney XD registered new February highs across all kid demos: Kids 6-14 (157,000), Boys 6-14 (100,000), Kids 6-11 (121,000), Boys 6-11 (74,000), Tweens 9-14 (97,000) and Boys 9-14 (64,000).

· Cable's growth leader among kid-targeted cable nets across all target kid demos, Disney XD delivered its 13th consecutive month of double-digit year-to-year percent increases in Kids 6-14 (+28% - 157,000 vs. 123,000), Kids 6-11 (+20% - 121,000 vs. 101,000), Tweens 9-14 (+43% - 97,000 vs. 68,000) and Boys 9-14 (+42% - 64,000 vs. 45,000), and 12th straight month in Boys 6-14 (+28% - 100,000 vs. 78,000).

Programming Highlights

· On Saturday, February 13, "Kick Buttowski" (8:30 � 9:00 a.m.) launched as Disney's XD's No. 1 series premiere in the net's history (includes Toon Disney) in Total Viewers (842,000) and across the net's core kid and boy demos: Kids 6-14 (554,000), Boys 6-14 (431,000), Kids 6-11 (501,000), Boys 6-11 (389,000), Tweens 9-14 (322,000) and Boys 9-14 (267,000).

· "Kick Buttowski" (Saturdays, 8:30 � 9:00 a.m.) was the net's No. 1 series in February 2010 across all demos including Total Viewers (806,000), Kids 6-14 (505,000/1.4 rating) and Boys 6-14 (359,000/1.9 rating).

· Based on coverage rating, "Kick Buttowski" ranked an impressive No. 2 in its time period in Kids 6-14 (2.0 cvg. rating), Kids 6-11 (2.6 cvg. rating), Boys 6-11 (3.7 cvg. rating) and Tweens 9-14 (1.6 cvg. Rating).

· To date, "Kick Buttowski" outperforms the year-ago time period average by huge margins including by 67% in Total Viewers (806,000 vs. 484,000), by 98% in Kids 6-11 (505,000 vs. 255,000) and by 144% in Boys 6-14 (359,000 vs. 147,000).

Disney XD is a basic cable channel and multi-platform brand showcasing a compelling mix of live-action and animated programming for Kids age 6-14, hyper-targeting boys and their quest for discovery, accomplishment, sports, adventure and humor. Disney XD branded content spans television, online, mobile and VOD platforms. The programming includes series, movies and short-form, as well as sports-themed programming developed with ESPN. In the U.S., Disney XD is seen on a 24-hour, advertiser supported network that reaches nearly 76 million households via its basic cable affiliates. Disney XD recently launched in the UK, France, Spain, Denmark, Sweden, Norway, Poland, Greece, Turkey, Latin America and Japan.

Source: NMR, final national U.S. ratings, most current, unless otherwise noted. February 2010: 2/1/10-2/28/10. Prime: M-Su., 8-11:00 p.m.; Total Day, M-Su, 6 a.m. � 6 a.m.).





  [march 2010]  
S
M
T
W
T
F
S
 


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





most recent ratings | view all posts
[07/25/16 - 01:10 PM]
Destination America Earns #1 Telecast Ever in P25-54 with "Ghosts of Shepherdstown" Season Finale
Destination America further spins the numbers for Sunday, July 17.

[07/25/16 - 10:00 AM]
CBSN Sets New Weekly Viewership Record for Convention & Breaking News Coverage
CBSN spins the numbers for the week of Sunday, July 17 through Saturday, July 23.

[07/25/16 - 09:05 AM]
Sunday's Broadcast Ratings: "Sunday Fun and Games" Puts ABC on Top
The Alphabet leads the night in total viewers and adults 18-49.

[07/24/16 - 09:56 AM]
Saturday's Broadcast Ratings: FOX Tops Demos with UFC Coverage
NBC then is the most-watched network with the feature "The Bourne Identity."

[07/23/16 - 10:58 AM]
Friday's Broadcast Ratings: Special "Big Brother" Pushes CBS in Front
The Eye wins the night among total viewers and adults 18-49.

[07/22/16 - 09:05 AM]
Thursday's Broadcast Ratings: CBS, "Big Brother" Top Viewers, Demos
The Eye wins the night thanks to its summer mainstay.

[07/21/16 - 09:03 AM]
Wednesday's Broadcast Ratings: NBC Pulls in Front with "America's Got Talent"
The Peacock wins the night among adults 18-49 and total viewers.

[07/20/16 - 08:11 AM]
Tuesday's Broadcast Ratings: "America's Got Talent" Dominates the Competition
NBC easily wins the evening with both total viewers and adults 18-49.

[07/19/16 - 01:36 PM]
Record-Setting "Kids' Choice Sports 2016" and "Henry Danger" Clinch Nickelodeon's 50th Straight Week at Number One
Nickelodeon spins the numbers for the week of July 11-17.

[07/19/16 - 11:00 AM]
Hallmark Channel New Original Movie "A Perfect Christmas" Is the #1 HH Rated Cable Entertainment Program of the Day
The Hallmark Channel spins the numbers for the week of July 11-17.

[07/19/16 - 08:51 AM]
Monday's Broadcast Ratings: ABC, NBC Split Demo Crown
Plus: NBC leads the night's Republican Convention coverage.

[07/18/16 - 03:12 PM]
"Power" Season Three Premiere Shatters Starz Original Series Viewership Records
Starz spins the numbers for Sunday, July 17.

[07/18/16 - 12:36 PM]
Digital Platforms Drive HBO's Spring Shows to Series Highs
HBO spins the numbers for the spring to date.

[07/18/16 - 08:33 AM]
Sunday's Broadcast Ratings: ABC's "Sunday Fun and Games" Pulls Back in Front
The Alphabet wins the night among total viewers and adults 18-49.

[07/17/16 - 01:27 PM]
Saturday's Broadcast Ratings: ABC Tops Modest Evening in Viewers, Demos
The Alphabet wins the night with under three million viewers and a 0.5 rating among adults 18-49.