or


[03/02/10 - 03:48 PM]
Disney XD Sets Records in February in Prime and Total Day
Disney XD spins the numbers for the month of February.

[via press release from Disney XD]

Ratings Highlights for February 2010 -- Final National Ratings

Disney XD Sets Records in February in Prime and Total Day in Total Viewers and Across All Target Kids Demos

Launches No. 1 Original Series of All Time with "Kick Buttowski"

Leads All Kid Cable Networks in Year-to-Year Growth Across All Key Kids

February 2010

Emerging as the biggest year-to-year gainer once again among kid-targeted cable networks, February 2010 wrapped as Disney XD's most-watched February in the net's history (includes Toon Disney) in Total Day in Kids 6-14 (121,000), Boys 6-14 (79,000), Kids 6-11 (98,000), Boys 6-11 (63,000), Tweens 9-14 (71,000) and Boys 9-14 (48,000). In addition, the network also hit all time February highs in Total Viewers (269,000).

· Disney XD delivered the largest year-to-year growth of any cable network targeting kids in Kids 6-14 (+17%), Boys 6-14 (+22%), Kids 6-11 (+20%), Boys 6-11 (+24%), Tweens 9-14 (+22%) and Boys 9-14 (+26%).

· Versus Toon Disney's year-ago performance, Disney XD's ratings surged by double-digit percent margins across all core demos, including by 17% in Kids 6-14 (121,000 vs. 103,000) and by 22% in Boys 6-14 (79,000 vs. 65,000).

· Impressively, Disney XD has increased its audience year to year in each month since its launch, with the streak at 13 consecutive months across all target kid and boy demos (dates back to Feb 09), including by double-digit percentages in at least 11 straight months across-the-board.

In Prime, Disney XD registered new February highs across all kid demos: Kids 6-14 (157,000), Boys 6-14 (100,000), Kids 6-11 (121,000), Boys 6-11 (74,000), Tweens 9-14 (97,000) and Boys 9-14 (64,000).

· Cable's growth leader among kid-targeted cable nets across all target kid demos, Disney XD delivered its 13th consecutive month of double-digit year-to-year percent increases in Kids 6-14 (+28% - 157,000 vs. 123,000), Kids 6-11 (+20% - 121,000 vs. 101,000), Tweens 9-14 (+43% - 97,000 vs. 68,000) and Boys 9-14 (+42% - 64,000 vs. 45,000), and 12th straight month in Boys 6-14 (+28% - 100,000 vs. 78,000).

Programming Highlights

· On Saturday, February 13, "Kick Buttowski" (8:30 � 9:00 a.m.) launched as Disney's XD's No. 1 series premiere in the net's history (includes Toon Disney) in Total Viewers (842,000) and across the net's core kid and boy demos: Kids 6-14 (554,000), Boys 6-14 (431,000), Kids 6-11 (501,000), Boys 6-11 (389,000), Tweens 9-14 (322,000) and Boys 9-14 (267,000).

· "Kick Buttowski" (Saturdays, 8:30 � 9:00 a.m.) was the net's No. 1 series in February 2010 across all demos including Total Viewers (806,000), Kids 6-14 (505,000/1.4 rating) and Boys 6-14 (359,000/1.9 rating).

· Based on coverage rating, "Kick Buttowski" ranked an impressive No. 2 in its time period in Kids 6-14 (2.0 cvg. rating), Kids 6-11 (2.6 cvg. rating), Boys 6-11 (3.7 cvg. rating) and Tweens 9-14 (1.6 cvg. Rating).

· To date, "Kick Buttowski" outperforms the year-ago time period average by huge margins including by 67% in Total Viewers (806,000 vs. 484,000), by 98% in Kids 6-11 (505,000 vs. 255,000) and by 144% in Boys 6-14 (359,000 vs. 147,000).

Disney XD is a basic cable channel and multi-platform brand showcasing a compelling mix of live-action and animated programming for Kids age 6-14, hyper-targeting boys and their quest for discovery, accomplishment, sports, adventure and humor. Disney XD branded content spans television, online, mobile and VOD platforms. The programming includes series, movies and short-form, as well as sports-themed programming developed with ESPN. In the U.S., Disney XD is seen on a 24-hour, advertiser supported network that reaches nearly 76 million households via its basic cable affiliates. Disney XD recently launched in the UK, France, Spain, Denmark, Sweden, Norway, Poland, Greece, Turkey, Latin America and Japan.

Source: NMR, final national U.S. ratings, most current, unless otherwise noted. February 2010: 2/1/10-2/28/10. Prime: M-Su., 8-11:00 p.m.; Total Day, M-Su, 6 a.m. � 6 a.m.).





  [march 2010]  
S
M
T
W
T
F
S
 


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





most recent ratings | view all posts
[05/04/16 - 08:21 AM]
NBC Ties for First for the Night in the 18-49 Demo
NBC spins the numbers for Tuesday, May 3.

[05/04/16 - 08:21 AM]
"Fresh Off the Boat" Is Tuesday's No. 1 Comedy in Viewers and Young Adults
ABC spins the numbers for Tuesday, May 3.

[05/03/16 - 08:45 AM]
Monday's Broadcast Ratings: "The Voice" Extends NBC's Demo Win Streak
The Peacock has taken home the adults 18-49 crown for seven consecutive Mondays.

[05/02/16 - 08:57 AM]
Sunday's Broadcast Ratings: "Little Big Shots" Tops Demo Race for NBC
The Peacock and ABC share the night's adults 18-49 crown.

[05/02/16 - 07:48 AM]
Investigation Discovery Has Best April Ever in Prime Delivery & Continues Reign as Top Network for Women
Investigation Discovery spins the numbers for the month of April.

[05/01/16 - 12:42 PM]
ESPN Averages More Than Three Million Viewers for Three-Day 2016 NFL Draft Telecast
ESPN spins the numbers for its NFL Draft coverage to date.

[05/01/16 - 08:37 AM]
Saturday's Broadcast Ratings: NBC Tops Demos with NHL Playoffs
Coverage of Pittsburgh at Washington leads the night among adults 18-49.

[05/01/16 - 08:33 AM]
Penguins-Capitals Stanley Cup Playoff Hockey Leads Saturday in 18-49
NBC spins the numbers for Saturday, April 30.

[04/30/16 - 01:17 PM]
Friday's Broadcast Ratings: CBS Tops Viewers, Splits Demo Crown with ABC
"Blue Bloods" is the night's most-watched program while "Shark Tank" tops the charts among adults 18-49.

[04/30/16 - 08:38 AM]
ABC Is #1 on Friday in Adults 18-49 as "Shark Tank" Surges to a 10-Week High
ABC spins the numbers for Friday, April 29.

[04/30/16 - 08:31 AM]
"Dateline" Grows, "Grimm" & "Caught on Camera" Maintain 100% Week-to-Week
NBC spins the numbers for Friday, April 29.

[04/29/16 - 04:26 PM]
Discovery Channel Dominates April with More Top Ten Unscripted Cable Series with Men Than Any Other Network
Discovery spins the numbers for the month of April to date.

[04/29/16 - 03:22 PM]
Science Channel Delivers Highest Rated and Most Watched April Among Total Viewers and Key Demos
Science Channel spins the numbers for the month of April to date.

[04/29/16 - 11:16 AM]
Velocity Keeps Foot on the Gas in April with High Single and Double-Digit Ratings Increases
Velocity spins the numbers for the month of April to date.

[04/29/16 - 09:11 AM]
"The Odd Couple" Grows to Season High Adults 18-49 Rating
CBS spins the numbers for Thursday, April 28.