or


[03/02/10 - 03:48 PM]
Disney XD Sets Records in February in Prime and Total Day
Disney XD spins the numbers for the month of February.

[via press release from Disney XD]

Ratings Highlights for February 2010 -- Final National Ratings

Disney XD Sets Records in February in Prime and Total Day in Total Viewers and Across All Target Kids Demos

Launches No. 1 Original Series of All Time with "Kick Buttowski"

Leads All Kid Cable Networks in Year-to-Year Growth Across All Key Kids

February 2010

Emerging as the biggest year-to-year gainer once again among kid-targeted cable networks, February 2010 wrapped as Disney XD's most-watched February in the net's history (includes Toon Disney) in Total Day in Kids 6-14 (121,000), Boys 6-14 (79,000), Kids 6-11 (98,000), Boys 6-11 (63,000), Tweens 9-14 (71,000) and Boys 9-14 (48,000). In addition, the network also hit all time February highs in Total Viewers (269,000).

· Disney XD delivered the largest year-to-year growth of any cable network targeting kids in Kids 6-14 (+17%), Boys 6-14 (+22%), Kids 6-11 (+20%), Boys 6-11 (+24%), Tweens 9-14 (+22%) and Boys 9-14 (+26%).

· Versus Toon Disney's year-ago performance, Disney XD's ratings surged by double-digit percent margins across all core demos, including by 17% in Kids 6-14 (121,000 vs. 103,000) and by 22% in Boys 6-14 (79,000 vs. 65,000).

· Impressively, Disney XD has increased its audience year to year in each month since its launch, with the streak at 13 consecutive months across all target kid and boy demos (dates back to Feb 09), including by double-digit percentages in at least 11 straight months across-the-board.

In Prime, Disney XD registered new February highs across all kid demos: Kids 6-14 (157,000), Boys 6-14 (100,000), Kids 6-11 (121,000), Boys 6-11 (74,000), Tweens 9-14 (97,000) and Boys 9-14 (64,000).

· Cable's growth leader among kid-targeted cable nets across all target kid demos, Disney XD delivered its 13th consecutive month of double-digit year-to-year percent increases in Kids 6-14 (+28% - 157,000 vs. 123,000), Kids 6-11 (+20% - 121,000 vs. 101,000), Tweens 9-14 (+43% - 97,000 vs. 68,000) and Boys 9-14 (+42% - 64,000 vs. 45,000), and 12th straight month in Boys 6-14 (+28% - 100,000 vs. 78,000).

Programming Highlights

· On Saturday, February 13, "Kick Buttowski" (8:30 � 9:00 a.m.) launched as Disney's XD's No. 1 series premiere in the net's history (includes Toon Disney) in Total Viewers (842,000) and across the net's core kid and boy demos: Kids 6-14 (554,000), Boys 6-14 (431,000), Kids 6-11 (501,000), Boys 6-11 (389,000), Tweens 9-14 (322,000) and Boys 9-14 (267,000).

· "Kick Buttowski" (Saturdays, 8:30 � 9:00 a.m.) was the net's No. 1 series in February 2010 across all demos including Total Viewers (806,000), Kids 6-14 (505,000/1.4 rating) and Boys 6-14 (359,000/1.9 rating).

· Based on coverage rating, "Kick Buttowski" ranked an impressive No. 2 in its time period in Kids 6-14 (2.0 cvg. rating), Kids 6-11 (2.6 cvg. rating), Boys 6-11 (3.7 cvg. rating) and Tweens 9-14 (1.6 cvg. Rating).

· To date, "Kick Buttowski" outperforms the year-ago time period average by huge margins including by 67% in Total Viewers (806,000 vs. 484,000), by 98% in Kids 6-11 (505,000 vs. 255,000) and by 144% in Boys 6-14 (359,000 vs. 147,000).

Disney XD is a basic cable channel and multi-platform brand showcasing a compelling mix of live-action and animated programming for Kids age 6-14, hyper-targeting boys and their quest for discovery, accomplishment, sports, adventure and humor. Disney XD branded content spans television, online, mobile and VOD platforms. The programming includes series, movies and short-form, as well as sports-themed programming developed with ESPN. In the U.S., Disney XD is seen on a 24-hour, advertiser supported network that reaches nearly 76 million households via its basic cable affiliates. Disney XD recently launched in the UK, France, Spain, Denmark, Sweden, Norway, Poland, Greece, Turkey, Latin America and Japan.

Source: NMR, final national U.S. ratings, most current, unless otherwise noted. February 2010: 2/1/10-2/28/10. Prime: M-Su., 8-11:00 p.m.; Total Day, M-Su, 6 a.m. � 6 a.m.).





  [march 2010]  
S
M
T
W
T
F
S
 


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





most recent ratings | view all posts
[04/29/17 - 08:25 AM]
Friday's Broadcast Ratings: CBS Tops Viewers, Splits Demos with NBC
The Eye's "Hawaii Five-0" wins the night among adults 18-49.

[04/28/17 - 12:39 PM]
"The President Show" Inaugural Episode Draws Huge Crowd Topping Trump's Actual Inauguration
Comedy Central spins the numbers for Thursday, April 27.

[04/28/17 - 08:30 AM]
Thursday's Broadcast Ratings: ABC Inches Past CBS Among Adults 18-49
The Alphabet wins the night in demos while the Eye is the most-watched broadcaster.

[04/28/17 - 07:56 AM]
ESPN's Round 1 NFL Draft Telecast Delivers 4.8 Overnight Rating
ESPN spins the numbers for Thursday, April 27.

[04/27/17 - 08:32 AM]
Wednesday's Broadcast Ratings: FOX, "Empire" Hold Off Demo Competition
The network wins the night among adults 18-49 while CBS is the most-watched broadcaster.

[04/26/17 - 11:16 AM]
"Saints & Sinners" Season Finale Reaches 1.3 Million Viewers, Season Two Seen by 7.3 Million
Bounce TV further spins the numbers for Sunday, April 23.

[04/26/17 - 08:13 AM]
Tuesday's Broadcast Ratings: NBC Tops Viewers, Demos with "The Voice"
The Peacock also gets a boost from the premiere of new comedy "Great News."

[04/25/17 - 08:21 AM]
Monday's Broadcast Ratings: NBC, "The Voice" Remain on Top in Demos
ABC, "Dancing with the Stars" then are the most-watched overall.

[04/24/17 - 06:05 PM]
TLC Breaks Record Ratings on Sunday Night with Veteran Series and Premiere of Live Television Event
TLC spins the numbers for Sunday, April 23.

[04/24/17 - 04:15 PM]
Freeform's "Famous In Love" Amasses Over 10 Million Total Views During Its Premiere Week as "Pretty Little Liars" Returns at No. 1 Across Target Demos
Freeform further spins the numbers for Tuesday, April 18.

[04/24/17 - 12:35 PM]
"Fargo" Returns Strong with Third Installment Premiere - Premiere Telecast Delivers 3 Million Total Viewers
FX further spins the numbers for Wednesday, April 19.

[04/24/17 - 09:38 AM]
ESPN's & ABC's NBA Playoffs Ratings Up Double-Digits in Second Weekend
ESPN spins the numbers for its NBA postseason coverage to date.

[04/24/17 - 08:28 AM]
Sunday's Broadcast Ratings: NBC, "Little Big Shots" Top Demo Charts
The Peacock wins the night among adults 18-49 while CBS is the most-watched network.

[04/23/17 - 08:52 AM]
Saturday's Broadcast Ratings: NHL Playoffs Spark Demo Victory for NBC
The Peacock's primetime coverage leads the night among adults 18-49.

[04/22/17 - 08:34 AM]
Friday's Broadcast Ratings: NBC Slips Into Top Spot Among Adults 18-49
With CBS in repeats, the Peacock takes home the demo crown.