or


[03/02/10 - 11:30 AM]
Oxygen Records Its Best February Ever Among All Key Demos
Oxygen spins the numbers for the month of February.
[via press release from Oxygen]

OXYGEN RECORDS ITS BEST FEBRUARY EVER AMONG ALL KEY DEMOS

Network on Pace for Best Quarter to Date

New York, March 2, 2010 � Continuing its record-setting ratings success, Oxygen earned its best February viewership in the network's history in all key demos in prime, according to Nielsen Media Research. The network is on pace for its best quarter ever among A18-34, W18-34, A18-49, W18-49 and total viewers.

Across Prime, in February 2010, Oxygen's viewership increased from February 2009 among all key demos, highlighted by its total viewers (up +12%). This comes on the heels of Oxygen's best month ever in January 2010. Combined with last month's record-breaking numbers, Oxygen's February performance across prime puts the network on pace for the best quarter ever.

Proving social media can drive ratings, Oxygen's groundbreaking new social experience, www.OxygenLive.com, which provides fans with a real time interactive way to watch original series, has garnered a spectacular + 292 % increase in unique visitation since premiere week. First launched on the East Coast, www.OxygenLive.com helped drive ratings up +89% vs. the prior season in East Coast markets. After five episodes, the network launched OxygenLive West and grew West Coast ratings from +14% year over year to +73%, among A18-49. Those results have powered Oxygen to beat broadcast networks in key demos for "Bad Girls Club" premieres. It's also driven web traffic with the Bad Girls site ranking among the top five cable show sites, finishing #2 last week.

Driving February's record numbers is "Bad Girls Club" season four with recent episodes breaking the two million mark -- the most in the network's history. Compared to the average of the first 11 episodes of "Bad Girls Club" season three, season four skyrocketed with increases up +73%, A18-49; +77%, W18-49; +69%, W18-34, +65%, A18-34; and +82%, total viewers (year over year). The top two "Bad Girls Club" telecasts in Oxygen's network history among A18-49, A18-34, total viewers and W18-34 aired in February. During the current season of "Bad Girls Club" (12/1/09-2/23/10), 10 telecasts delivered over one million A18-49 viewers and four telecasts delivered over one million W18-49 viewers. Episode 10 of this season (2/9/10) is currently Oxygen's most watched telecast among W18-49, A18-49, W18-34, W18-34 and total viewers.

Source: Nielsen Media Research, Time period data based on Most Current Data: Live + 7 through 02/14/10, blended with Live + Same Day through 02/28/10 . February 2010 = 02/01/10-2/28/10 vs February 2009 = 1/26/09-2/22/09. 1Q10 = 12/28/09-2/28/10 vs 1Q09 = 12/29/08-3/1/09. Individual telecast and single day performance points based on Live + Same Day data for date and time of airing. Please note the BGC season average does not include clip show. Cable ranks includes ad supported cable entertainment networks, and excludes non-ad supported networks (e.g., pay cable, Disney), sports, news channels and networks that air in less than 50% of the daypart, AA(000).

BGC SSN 4 (12/1/09-2/16/10) vs SSN 3 (12/2/08-3/3/09) = Nielsen Explorer P18-49 LS data premieres only. East/West Coast viewing = Npower, 12/2/08-3/3/09 vs 12/1/09-2/16/10 BGC PREM only. P18-49 Live Total US. East � Northeast, East Central, Southeast. West � Pacific, Southwest, West Central.

Source: Omniture SiteCatalyst, launch to date - 12/1/09-2/27/10. Hitwise, Week ending Feb 20. percentage share of US visitation among six broadcast and 30 cable networks' showsites, excluding sports and children's programming.

About Oxygen Media

Oxygen Media is a multiplatform lifestyle brand that delivers relevant and entertaining content to young women, wherever they are. Oxygen is rewriting the rulebook for women's media, with a vast array of unconventional and original content including "Bad Girls Club," "Dance Your Ass Off" and "Tori & Dean: Home Sweet Hollywood." Popular features online include OxygenLive, shopOholic, makeOvermatic, tweetOverse and hormoneOscope. Available in 75 million homes, online at www.oxygen.com, or on mobile devices at wap.oxygen.com, Oxygen Media is a service of NBC Universal.





  [march 2010]  
S
M
T
W
T
F
S
 


· BAD GIRLS CLUB, THE (OXYGEN)




most recent ratings | view all posts
[04/19/24 - 06:45 AM]
ESPN Delivered Top Two Most-Watched SoFi NBA Play-In Tournament Eastern Conference Games Ever on April 17
The 76ers 105-104 victory over the Heat averaged 3,403,000 viewers, peaking with 5,490,000 viewers at 9:30 p.m. ET.
[04/18/24 - 10:11 AM]
ABC's "9-1-1" 100th Episode Propels Series to No. 1 Drama in Primetime in Adults 18-49
The milestone 100th episode was the top program of the night, scoring a season-high on linear after 7 days of viewing in Adults 18-49 (0.91 rating), marking the show's best L7 rating since its season finale last year.
[04/17/24 - 01:03 PM]
Sunday Night's "Billy Joel: The 100th - Live at Madison Square Garden" Wins Its Time Period and Hits a High Note Scoring 5.73 Million Viewers
It originally aired Sunday, April 14 and due to the overwhelming demand from his legion of fans, will have a special encore airing this Friday, April 19 and available to stream live and on demand on Paramount+.
[04/17/24 - 07:20 AM]
"Live with Kelly and Mark" Celebrates One-Year Anniversary, Continuing Its Reign as Television's Number One Entertainment Talk Show
The series has increased in Total Viewers by 3% year over year (2.288 million vs. 2.229 million).
[04/16/24 - 04:45 PM]
2024 WNBA Draft Delivers Largest Viewership Ever
2.45 million viewers on average tuned into Monday's event, peaking with 3.09 million.
[04/16/24 - 01:30 PM]
"Tamron Hall" Grows Week to Week in Households and Total Viewers Hitting 11-Week High in Both Key Measures
In fact, "Tamron Hall" hit 11-week highs in Households and Total Viewers and a 5-week best in Women 25-54 - since weeks of 1/15/24 and 2/26/24, respectively.
[04/16/24 - 12:00 PM]
CBS Leads Broadcast with 14 of Top 20 Non-Sports Programs
CBS has led the four broadcasters since its February new season premieres, winning six nights a week (Monday-Tuesday and Thursday-Sunday).
[04/16/24 - 08:56 AM]
San Diego Padres vs. Los Angeles Dodgers Is Most-Watched Non-New York Yankees or Boston Red Sox ESPN "Sunday Night Baseball" Game in Six Years
The San Diego Padres 6-3 victory over the Los Angeles Dodgers on April 14 delivered an average audience of nearly two million viewers (1,961,000) on ESPN, according to Nielsen.
[04/16/24 - 08:53 AM]
Netflix Top 10 Week of Apr. 8: "3 Body Problem" Spends Third Week at #1
"The Gentlemen" claimed third place (3.7M views) in its sixth week and sent sales for posh fashion skyrocketing.

[04/16/24 - 07:02 AM]
Warner Bros. Discovery Hits Highest Prime Viewership This Year - Driven by TNT Sports' NCAA Men's Final Four Coverage - with Nearly a 70 Percent Share Among Adults on Saturday, April 6
In total TV primetime that night, WBD's popular lifestyle, entertainment, sports and news brands secured a 54 percent share among Adults 18-49 and a 51 percent share among Adults 25-54.
[04/13/24 - 02:35 PM]
ESPN Has Largest Two-Day Viewership Average for Masters Tournament 3 p.m. ET Telecasts Since 2018
A two-day average of 3.4 million viewers watched the live coverage from Augusta National Golf Club, including 3.2 million for the first round on Thursday and 3.6 million for the second round on Friday.

[04/12/24 - 03:04 PM]
Masters Tournament First Round Thursday Viewership on ESPN Averages 3.2 Million Viewers, Highest Since 2015
Last year's first round of the Masters Tournament averaged 2.5 million viewers on ESPN.
[04/12/24 - 11:49 AM]
Hallmark Channel's Fan-Favorite Series "When Calls the Heart" Returns for Season 11 as #1 Most-Watched Entertainment Cable Program of the Week and Day
The season premiere reached 2.8 million Unduplicated Total Viewers on a L+3 Basis.
[04/11/24 - 09:44 AM]
ABC News and National Geographic Delivered 4.8 Million Viewers for "Eclipse Across America" Special
The ABC News special anchored by David Muir and Linsey Davis, featuring National Geographic talent and Explorers, ranked No. 1 in Total Viewers (4.448 million), Adults 25-54 (920,000) and Adults 18-49 (744,000) among the broadcast and cable networks.
[04/10/24 - 04:03 PM]
"9-1-1" Hits Season High in Third Week Delivering Best Telecast Since December 2021
After seven days of viewing across ABC, Hulu and digital platforms, ABC's hit drama "9-1-1" continues to build momentum hitting a season high in Total Viewers (10.72 million).