or


[03/08/10 - 11:14 AM]
ABC's Broadcast of the "82nd Annual Academy Awards" Qualifies as Television's Most-Watched Entertainment Telecast Since 2005
ABC spins the numbers for Sunday, March 7.

[via press release from ABC]

Sunday, March 7, 2010 - Based on Nielsen's True Fast National Ratings

ABC's Broadcast of the "82nd Annual Academy Awards" Qualifies As Television's Most-Watched Entertainment Telecast Since 2005

Posting its 2nd Straight Year of Gains, "Oscars" Surge Year to Year by 5.0 Million Viewers and by 8% in Adults 18-49, the Show's Most-Watched Telecast in 5 Years

"Barbara Walters Special" Draws Biggest Overall Audience Since 2002

"2010 Oscars" Reach 70.0 Million Unique Viewers Across the United States

The "82nd Annual Academy Awards" (8:30-11:39 p.m.)

ABC's broadcast of the "82nd Annual Academy Awards" attracted an average audience of 41.3 million Total Viewers and posted a 13.1 rating among Adults 18-49, based on Nielsen's "Fast National" ratings. The "82nd Annual Academy Awards" registered as TV's most-watched entertainment telecast since 2005 - since 2/27/05.

� Posting its 2nd straight year of gains, the "Oscars" surged year to year by 5.0 million viewers (41.3 million vs. 36.3 million) and by 8% in Adults 18-49 (13.1 rating vs. 12.1 rating), the show's most-watched telecast overall in 5 years - since 2005.

� ABC's "82nd Annual Academy Awards" (41.3 million) towered above other awards shows this season, outdrawing the 2009 "Emmy Awards" by 27.8 million viewers (13.5 million), the 2010 "Golden Globe Awards" by 24.3 million viewers (17.0 million) and the 2010 "Grammy Awards" by 15.4 million viewers (25.9 million).

� ABC's "82nd Annual Academy Awards" reached 70.0 million unique television viewers across the U.S. - unduplicated Viewers 2+ watching 6-minutes or more during its telecast.

"Oscar's Red Carpet 2010" (8:00 - 8:30 p.m.)

With "Oscar's Red Carpet 2010" pre-show, ABC pulled in 25.1 million viewers, drawing the special's largest audience since 2007.

"Barbara Walters Special" (7:00 - 8:00 p.m.)

ABC's telecast of "Barbara Walters Special" drew an average audience of 15.0 million viewers, up year to year by 3.4 million viewers (2009 = 11.6 million). In fact the final "Barbara Walters Special" attracted its biggest overall audience in 8 years - since 2002.

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 36% currently, from 30% at the same point in 2009. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: Nielsen Media Research (Live + Same Day Fast National Ratings) - 3/7/10. Online "Oscar.com" usage figures based on data from Omniture.





  [march 2010]  
S
M
T
W
T
F
S
 


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)











most recent ratings | view all posts
[10/25/14 - 09:00 AM]
"The Blacklist" Grows by a Season-High 65% in 18-49 Going from Live + Same Day to Live +3
NBC further spins the numbers for Monday, October 20.

[10/25/14 - 08:59 AM]
Season Debut of "Grimm" Delivers the Show's Top Rating Since March 21
NBC spins the numbers for Friday, October 24.

[10/25/14 - 08:38 AM]
Friday's Broadcast Ratings: World Series Once Again Pushes FOX in Front
Said coverage bumps ABC and CBS to second place in adults 18-49 and total viewers, respectively.

[10/25/14 - 08:28 AM]
ABC Beats NBC's Friday Debuts - "Shark Tank" and "20/20" Rank as Top 2 Series in Adults 18-49
ABC spins the numbers for Friday, October 24.

[10/24/14 - 09:13 AM]
ABC's "Jimmy Kimmel Live" Beats NBC's "Fallon" by Its Largest Margin Yet in Homes
ABC spins the late-night numbers for Thursday, October 23.

[10/24/14 - 08:55 AM]
"The Biggest Loser" Retains 92% of Its Week-Ago Rating, Despite a Significantly Stronger NFL Game on CBS This Week
NBC spins the numbers for Thursday, October 23.

[10/24/14 - 08:33 AM]
Thursday's Broadcast Ratings: "Thursday Night Football" Wraps CBS Run on Top
The Thursday football franchise heads to NFL Network only beginning next week.

[10/24/14 - 08:19 AM]
ABC More Than Doubles Its Nearest Non-Sports Competition on Thursday
ABC spins the numbers for Thursday, October 23.

[10/24/14 - 07:09 AM]
"Thursday Night Football" on CBS and NFL Network More Than Triples Ratings from a Year Ago
CBS spins the numbers for Thursday, October 23.

[10/23/14 - 01:40 PM]
World Series Game 2 Powers FOX to Second-Straight Prime Time Victory
FOX Sports spins the numbers for Wednesday, October 22.

[10/23/14 - 12:11 PM]
Football Helps ESPN Win the Night 11 Times among all Viewers
ESPN spins the numbers for the season to date.

[10/23/14 - 10:41 AM]
"The Tonight Show" Defeats ABC, CBS Late-Night Competition in 18-49, Total Viewers for Week of Oct. 13-17
NBC spins the numbers for the week of October 13-17.

[10/23/14 - 08:46 AM]
NBC's Wednesday Dramas Finish Within a Tenth of a Rating Point of Last Week's 18-49 Result Despite World Series Competition
NBC spins the numbers for Wednesday, October 22.

[10/23/14 - 08:32 AM]
Wednesday's Broadcast Ratings: World Series Keeps FOX on Top in Viewers, Demos
Plus: The CW's "Arrow" and ABC's "Nashville" are the only series up week-to-week among adults 18-49.

[10/23/14 - 08:14 AM]
ABC Is Wednesday's No. 1 Non-Sports Net with the Night's Top 2 Series Telecasts
ABC spins the numbers for Wednesday, October 22.