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[03/15/10 - 09:31 AM]
CBS's Sunday Reality Duo Wins Time Periods
CBS spins the numbers for Sunday, March 14.
[via press release from CBS]

CBS's SUNDAY REALITY DUO WINS TIME PERIODS

"The Amazing Race" Places First at 8:00 PM in Viewers and Demos with Week-to-Week Increases

"Undercover Boss" Tops the Premiere of "Celebrity Apprentice" and "Desperate Housewives" in Viewers and Key Demos

CBS Wins Sunday in Viewers and Key Demographics

CBS's Sunday reality duo�THE AMAZING RACE 16 and UNDERCOVER BOSS�both won their time periods in viewers and key demographics, leading CBS to a nightly victory in all key ratings measures, according to Nielsen preliminary live plus same day ratings for March 14.

At 8:00 PM, THE AMAZING RACE 16 was first in households (5.9/10), viewers (10.23m), adults 25-54 (3.8/10) and adults 18-49 (3.0/08). Compared to last week, THE AMAZING RACE 16 was up +31% in households (from 4.5/07), +15% in both adults 25-54 (from 3.3/07) and adults 18-49 (from 2.6/06) and added +2.12m viewers (from 8.11m, +26%).

At 9:00 PM, UNDERCOVER BOSS was first in households (7.7/12), viewers (13.29m), adults 25-54 (4.9/11) and adults 18-49 (3.8/10). UNDERCOVER BOSS beat "Desperate Housewives" in viewers (vs. 11.82m, +12%), adults 25-54 (vs. 4.4/10, +11%) and adults 18-49 (vs. 3.6/09, +6%). UNDERCOVER BOSS also beat the first hour of "Celebrity Apprentice" in viewers (vs. 7.43m, +79%), adults 18-49 (vs. 2.8/07, +36%) and adults 25-54 (vs. 3.3/07. +48%)

For the night, CBS was first in households (6.8/11), viewers (11.35m), adults 25-54 (3.6/09) and adults 18-49 (2.8/08).

Final Sunday ratings will be available tomorrow.





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· AMAZING RACE, THE (CBS)
· APPRENTICE, THE (NBC)
· DESPERATE HOUSEWIVES (ABC)
· UNDERCOVER BOSS (CBS)




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