or


[03/18/10 - 01:09 PM]
'The Tonight Show with Jay Leno' and 'Late Night with Jimmy Fallon' Deliver March 8-12 Late-Night Wins
NBC spins the late-night numbers for the week of March 8-12.

[via press release from NBC]

'THE TONIGHT SHOW WITH JAY LENO' AND 'LATE NIGHT WITH JIMMY FALLON' DELIVER MARCH 8-12 LATE-NIGHT WINS

UNIVERSAL CITY, Calif. - March 18, 2010 - NBC's "The Tonight Show with Jay Leno" has won the week of March 8-12 in adults 18-49 and total viewers over all cable and broadcast competition, delivering bigger audiences than CBS's "Late Show with David Letterman" and ABC's combination of "Nightline" and "Jimmy Kimmel Live" in every key ratings category: adults, men and women 18-34, 18-49 and 25-54, as well as total viewers.

At 12:35 a.m. ET, "Late Night with Jimmy Fallon" also delivered more adult 18-49 viewers than any cable or broadcast competition in the time period, while tying CBS's "Late Late Show with Craig Ferguson" in adult 18-49 rating points during the hour.

"Tonight" won the week over "Late Show" by a margin of 15 percent in 18-49 viewers, 17 percent in total viewers and 31 percent in adults 18-34. Jay won four of five nights in adults 18-49 and five of five nights in total viewers.

At 12:35 a.m. ET, "Late Night" delivered more viewers than "Late Late Show" in adults 18-34, 18-49 and 25-54 and other key demos. "Late Night" out-rated "Late Late Show" by a 5 percent margin in 18-49 viewers and by 38 percent in adult 18-34 viewers.

For the week at 1:35 a.m. ET, "Last Call with Carson Daly" (0.4 rating in 18-49, 0.3 in 18-34) finished within a tenth of a rating point of "Jimmy Kimmel Live" in adults 18-49 and tied Kimmel in adult 18-34 rating. "Last Call" also finished within a tenth of a rating point of CBS's "Late Late Show" in the valuable 18-34 demo.

For the week of March 8-12, Jay's average 1.546 million adults 18-49 outscored Letterman's 1.348; in total viewers, Jay's audience of 4.405 million persons beat Letterman's 3.758 million; and in adults 18-34, Jay's 580,000 topped Letterman's 442,000. At 12:35 a.m. ET, Jimmy Fallon's 834,000 adults 18-49 for the week topped Ferguson's 791,000; in total viewers, Jimmy's 1.696 million finished behind Ferguson's 1.801 million; and in adults 18-34, Jimmy's 354,000 out-delivered Ferguson's 257,000.

WEEKLY AVERAGES

(According to in-home viewing figures from Nielsen Media Research for the week of March 8-12. Ratings reflect "live plus same day" data unless otherwise noted. Season-to-date figures are averages of "live plus seven day" data except for the two most recent weeks, which are "live plus same day.")

ADULTS 18-49

11:35 p.m. ET
NBC "Tonight," 1.2 rating, 5 share
CBS "Late Show," 1.0/5
ABC "Nightline," 1.0/4

12:05 a.m. ET
ABC "Kimmel," 0.5/3*

12:35 a.m. ET
NBC "Late Night," 0.6/4
CBS "Late Late Show," 0.6/4

1:35 a.m. ET
NBC "Last Call," 0.4/3*

TOTAL VIEWERS

11:35 p.m. ET
NBC "Tonight," 4.4 million viewers
CBS "Late Show," 3.8 million viewers
ABC "Nightline," 3.7 million viewers

12:05 a.m. ET
ABC "Kimmel," 1.6 million viewers*

12:35 a.m. ET
NBC "Late Night," 1.7 million viewers
CBS "Late Late Show," 1.8 million viewers

1:35 a.m. ET
NBC "Last Call," 0.9 million viewers*

*Monday's "Last Call" and Friday's "Kimmel" were encores.

SEASON TO DATE

ADULTS 18-49

11:35 p.m. ET
NBC "Tonight Show with Jay Leno," 1.3/6
CBS "Late Show," 1.0/4
ABC "Nightline," 1.0/4

12:05 a.m. ET
ABC "Kimmel," 0.5/3

12:35 a.m. ET
NBC "Late Night with Jimmy Fallon," 0.6/4
CBS "Late Late Show," 0.6/3

1:35 a.m. ET
NBC "Last Call," 0.3/2

TOTAL VIEWERS

11:35 p.m. ET
NBC "Tonight Show with Jay Leno," 5.0 million viewers
CBS "Late Show," 4.1 million viewers
ABC "Nightline," 3.9 million viewers

12:05 a.m. ET
ABC "Kimmel," 1.7 million viewers

12:35 a.m. ET
NBC "Late Night with Jimmy Fallon," 1.5 million viewers
CBS "Late Late Show," 1.9 million viewers

1:35 a.m. ET
NBC "Last Call," 0.8 million viewers

SELECTED CABLE RESULTS, WEEK OF MARCH 8-12

NATIONAL ADULT 18-49 RATING

Comedy Central, 11 p.m. ET, "The Daily Show," 0.6

Comedy Central, 11:30 p.m. ET, "The Colbert Report," 0.5

Adult Swim, 11:30 p.m.-12:30 a.m. ET, 0.9

Adult Swim, 12:30-1:30 a.m. ET, 0.6

Each adult 18-49 rating point equals 1.32 million viewers

TOTAL VIEWERS

Comedy Central, 11 p.m. ET, "The Daily Show," 1.4 million

Comedy Central, 11:30 p.m. ET, "The Colbert Report," 1.1 million

Adult Swim, 11:30 p.m.-12:30 a.m. ET, 1.9 million

Adult Swim, 12:30-1:30 a.m. ET, 1.3 million





  [march 2010]  
S
M
T
W
T
F
S
 


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





most recent ratings | view all posts
[04/29/17 - 08:25 AM]
Friday's Broadcast Ratings: CBS Tops Viewers, Splits Demos with NBC
The Eye's "Hawaii Five-0" wins the night among adults 18-49.

[04/28/17 - 12:39 PM]
"The President Show" Inaugural Episode Draws Huge Crowd Topping Trump's Actual Inauguration
Comedy Central spins the numbers for Thursday, April 27.

[04/28/17 - 08:30 AM]
Thursday's Broadcast Ratings: ABC Inches Past CBS Among Adults 18-49
The Alphabet wins the night in demos while the Eye is the most-watched broadcaster.

[04/28/17 - 07:56 AM]
ESPN's Round 1 NFL Draft Telecast Delivers 4.8 Overnight Rating
ESPN spins the numbers for Thursday, April 27.

[04/27/17 - 08:32 AM]
Wednesday's Broadcast Ratings: FOX, "Empire" Hold Off Demo Competition
The network wins the night among adults 18-49 while CBS is the most-watched broadcaster.

[04/26/17 - 11:16 AM]
"Saints & Sinners" Season Finale Reaches 1.3 Million Viewers, Season Two Seen by 7.3 Million
Bounce TV further spins the numbers for Sunday, April 23.

[04/26/17 - 08:13 AM]
Tuesday's Broadcast Ratings: NBC Tops Viewers, Demos with "The Voice"
The Peacock also gets a boost from the premiere of new comedy "Great News."

[04/25/17 - 08:21 AM]
Monday's Broadcast Ratings: NBC, "The Voice" Remain on Top in Demos
ABC, "Dancing with the Stars" then are the most-watched overall.

[04/24/17 - 06:05 PM]
TLC Breaks Record Ratings on Sunday Night with Veteran Series and Premiere of Live Television Event
TLC spins the numbers for Sunday, April 23.

[04/24/17 - 04:15 PM]
Freeform's "Famous In Love" Amasses Over 10 Million Total Views During Its Premiere Week as "Pretty Little Liars" Returns at No. 1 Across Target Demos
Freeform further spins the numbers for Tuesday, April 18.

[04/24/17 - 12:35 PM]
"Fargo" Returns Strong with Third Installment Premiere - Premiere Telecast Delivers 3 Million Total Viewers
FX further spins the numbers for Wednesday, April 19.

[04/24/17 - 09:38 AM]
ESPN's & ABC's NBA Playoffs Ratings Up Double-Digits in Second Weekend
ESPN spins the numbers for its NBA postseason coverage to date.

[04/24/17 - 08:28 AM]
Sunday's Broadcast Ratings: NBC, "Little Big Shots" Top Demo Charts
The Peacock wins the night among adults 18-49 while CBS is the most-watched network.

[04/23/17 - 08:52 AM]
Saturday's Broadcast Ratings: NHL Playoffs Spark Demo Victory for NBC
The Peacock's primetime coverage leads the night among adults 18-49.

[04/22/17 - 08:34 AM]
Friday's Broadcast Ratings: NBC Slips Into Top Spot Among Adults 18-49
With CBS in repeats, the Peacock takes home the demo crown.