or


[03/19/10 - 08:38 AM]
Flashforward Returns as the Top Non-Sports Draw at 8pm
ABC spins the numbers for Thursday, March 18.

[via press release from ABC]

FlashForward Returns as the Top Non-Sports Draw at 8pm

Some early info on the return of FlashForward, ahead of the regular press release.

Returning to ABC's schedule for the first time in 3-1/2 months (since 12/3/09), opposite stiff competition from CBS' NCAA Basketball Tournament (up year to year) and NBC's original 2-hour comedy block, freshman "FlashForward" drew an average audience of 6.5 million viewers during its broadcast.

� The No. 1 non-sports program in its regular 8:00-9:00 p.m. time period with Total Viewers, "FlashForward" (6.6 million) topped NBC's original comedies ("Community"/"Parks and Recreation") in the hour by 32% (5.0 million) and Fox's "Bones" replay by 6% (6.2 million). The ABC rookie also topped its regular competition in the 8 o'clock hour among Adults 25-54 (2.4/7) and key Women (W18-49/W25-54).

� Despite the competition, "FlashForward" held steady among Adults 18-49 from its first to second hour, building 5% in its final half-hour at 9:30 p.m. (1.9/5 to 2.0/6). The rookie drama also gained audience from its first to second hour among Adults 25-54 (+4%), Adults 18-34 (+6%) and across all key Men: M18-34 (+15%), M18-49 (+7%) and M25-54 (+5%).

� TV's top freshman gainer this season with young adult viewers via DVR playback, "FlashForward" surges from its first-reported overnight numbers by 1.8 million viewers and by 9-tenths of an Adult 18-49 rating point (+31%), from the Live + Same Day ratings to the Live + 7 Day DVR finals.

Quick Take for Thursday, March 18, 2010 (Fast Affiliate Live + Same Day Ratings)

Returning to ABC's Schedule for the First Time in 3-1/2 Months, ABC's "FlashForward" Outdraws its Non-Sports Competition in its Regular Time Period

Opposite Stiff Competition, "FlashForward" Builds in Key Demos from Start to Finish

An Encore "Private Practice" is Up From its Most-Recent Repeat by Solid Margins

"FlashForward" (8:00-10:00 p.m.)

Returning to ABC's schedule for the first time in 3-1/2 months (since 12/3/09), opposite stiff competition from CBS' NCAA Basketball Tournament (up year to year) and NBC's original 2-hour comedy block, freshman "FlashForward" drew an average audience of 6.5 million viewers during its broadcast.

� The No. 1 non-sports program in its regular 8:00-9:00 p.m. time period with Total Viewers, "FlashForward" (6.6 million) topped NBC's original comedies ("Community"/"Parks and Recreation") in the hour by 32% (5.0 million) and Fox's "Bones" replay by 6% (6.2 million). The ABC rookie also topped its regular competition in the 8 o'clock hour among Adults 25-54 (2.4/7) and key Women (W18-49/W25-54).

� Despite the competition, "FlashForward" held steady among Adults 18-49 from its first to second hour, building 5% in its final half-hour at 9:30 p.m. (1.9/5 to 2.0/6). The drama also gained audience from its first to second hour among Adults 25-54 (+4%), Adults 18-34 (+6%) and across all key Men: M18-34 (+15%), M18-49 (+7%) and M25-54 (+5%).

� TV's top freshman gainer this season with young adult viewers via DVR playback, "FlashForward" surges from its first-reported overnight numbers by 1.8 million viewers and by 9-tenths of an Adult 18-49 rating point (+31%), from the Live + Same Day ratings to the Live + 7 Day DVR finals.

"Private Practice" (10:00-11:00 p.m.)

A rebroadcast of ABC's "Private Practice" was up over its most-recent repeat airing (on 2/25/10) by 19% in Total Viewers (4.3 million vs. 3.6 million) and by 10% in Adults 18-49 (1.1/3 vs. 1.0/3).

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 36% currently, from 30% at the same point in 2009. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: The Nielsen Company (Fast Affiliate, Live + Same Day Ratings), 3/18/10.





  [march 2010]  
S
M
T
W
T
F
S
 


· BONES (FOX)
· COMMUNITY (YAHOO)
· FLASH FORWARD (ABC)
· PARKS & RECREATION (NBC)





most recent ratings | view all posts
[08/28/15 - 08:47 AM]
"Food Fighters" Matches Its Season High in 18-49
NBC spins the numbers for Thursday, August 27.

[08/28/15 - 08:38 AM]
Thursday's Broadcast Ratings: "Big Brother," "Big Bang" Continue Win Streak for CBS
The Eye has won the past 11 Thursdays among total viewers and adults 18-49.

[08/27/15 - 11:09 AM]
Jimmy Fallon Tops His Broadcast Competition for the Late-Night Ratings Week of Aug. 17-21 in All Key Categories
NBC spins the late-night numbers for the week of August 17-21.

[08/27/15 - 08:53 AM]
"The Carmichael Show" Is the Most-Watched Summer Comedy Debut Since 2007, Wins the Slot Among the Big 4 in Adults 18-49
NBC spins the numbers for Wednesday, August 26.

[08/27/15 - 08:43 AM]
Wednesday's Broadcast Ratings: CBS Tops Viewers, Shares Demo Crown with NBC
"America's Got Talent" is the most-watched series while "Big Brother" leads the adults 18-49 race.

[08/26/15 - 08:42 AM]
NBC Wins Tuesday Among the Big 4 in All Key Measures, Sweeps Six of Six Half-Hours Among Those Nets in Adults 18-49
NBC spins the numbers for Tuesday, August 25.

[08/26/15 - 08:27 AM]
Tuesday's Broadcast Ratings: NBC Tops Viewers, Demos for Sixth Consecutive Week
"America's Got Talent" paves the way for another victory by the Peacock.

[08/25/15 - 01:03 PM]
"48 Hours: Decades of Deceit" Is Saturday's #1 Broadcast at 10:00 PM with Adults 25-54, Adults 18-49 and Viewers
CBS spins the numbers for Saturday, August 22.

[08/25/15 - 09:03 AM]
"Live with Kelly and Michael" Is the Week's No. 1 Syndie Talker in All Key Measures
Disney/ABC Domestic Television spins the numbers for the week of August 10-14.

[08/25/15 - 08:43 AM]
Monday's Broadcast Ratings: ABC, NBC Share Top Demo Honors
The Alphabet's "Bachelor in Paradise" surges 20% from last week among adults 18-49.

[08/25/15 - 08:43 AM]
NBC Ties for the Monday Win Among the Big 4 in 18-49
NBC spins the numbers for Monday, August 24.

[08/25/15 - 08:37 AM]
"Bachelor in Paradise" and "Bachelor in Paradise: After Paradise" Both Hit Series Highs in Overall Viewers and Young Adults
ABC spins the numbers for Monday, August 24.

[08/24/15 - 01:46 PM]
"Fear the Walking Dead" Becomes the #1 Series Premiere in Cable History in Total Viewers and All Key Demos
AMC spins the numbers for Sunday, August 23.

[08/24/15 - 01:40 PM]
Investigation Discovery Shatters Network Records with the New Season Premiere of "Homicide Hunter: Lt. Joe Kenda," Delivering 3.8 Million Viewers P2+
Investigation Discovery further spins the numbers for Tuesday, August 18.

[08/24/15 - 12:43 PM]
"Under the Dome" Is the Week's Top Program in Live +7-Day Lift in Viewers and Adults 18-49 for the Second Straight Week
CBS further spins the numbers for the week of August 3-9.