or


[03/22/10 - 10:04 AM]
ABC Earns No. 2 on Sunday Among Adults 18-49 and Across All Key Women
ABC spins the numbers for Sunday, March 21.

[via press release from ABC]

Quick Take for Sunday March 21, 2010 (Fast Affiliate Live + Same Day Ratings)

ABC Earns No. 2 on Sunday Among Adults 18-49 and Across All Key Women

ABC's "Thin Ice" Grows from Part 1 to Part 2 Among Viewers and Young Adults

From 8-9pm, ABC's "Home Edition" Ranks as the Second-Most-Watched TV Show

"Housewives" Stands as Sunday's No. 1 Scripted TV Show for its 5th Straight Airing

ABC's Special Preview of "Jamie Oliver's Food Revolution" is No. 1 in Women 18-34

Sunday Night (7:00-11:00 p.m.)

Opposite CBS' NCAA Basketball Tournament-boosted lineup with an approximate 50-minute overrun into prime, ABC earned the No. 2 position on Sunday night among Adults 18-49 (2.1/6-tie) and across each of the key Women demographics: W18-34 (2.3/7), W18-49 (2.7/7) and W25-54 (3.3/8).

"Thin Ice" (7:00-8:00 p.m.)

Part 2 of the ABC's ice skating special, "Thin Ice," was up over Friday's Part 1 (8:00-9:00 p.m.) by 5% in Total Viewers (4.3 million vs. 4.1 million) and by 17% among Adults 18-49 (0.7/2 vs. 0.6/2).

"Extreme Makeover: Home Edition" (8:00-9:00 p.m.)

ABC's "Extreme Makeover: Home Edition" (7.4 million) ranked as the second-most-watched show in the 8 o'clock hour to CBS' NCAA Basketball Tournament-fueled "Amazing Race XVI," outdrawing Fox's "The Simpsons"/"The Cleveland Show" by 2.0 million viewers (5.4 million) and NBC's "Minute to Win It" by 2.2 million viewers (5.2 million). "Home Edition" also bested NBC's "Minute to Win It" in the hour by 11% in Adults 18-49 (2.0/5 vs. 1.8/5).

"Desperate Housewives" (9:00-10:00 p.m.)

Opposite competition in the 9 o'clock hour, including CBS' "Undercover Boss," NBC's "The Apprentice" and Fox's "Family Guy"/"Sons of Tucson", ABC's "Desperate Housewives" took second to CBS with Total Viewers (10.8 million) and Adults 18-49 (3.5/8) and led its time slot across all key Women (W18-34/W18-49/W25-54). Among Adults 18-49, "Housewives" (3.5/8) defeated Fox's comedy block by 30% (2.7/7) and beat out NBC's first hour of a 2-hour "Celebrity Apprentice" by an even wider margin this week of 46% (2.4/6). "Housewives" stood as Sunday's No. 1 scripted TV show for its 5th consecutive broadcast in viewers and young adults.

"Jamie Oliver's Food Revolution - SP" (10:00-11:00 p.m.)

During the 10 o'clock hour opposite the second hour of NBC's "Celebrity Apprentice" and CBS' "Cold Case," ABC's special preview of "Jamie Oliver's Food Revolution" drew an average audience of 6.2 million viewers, finishing No. 1 in its hour with Women 18-34 (2.6/7-tie). Please Note: "Jamie Oliver's Food Revolution" moves to its regular Friday 9:00-10:00 p.m. time period this coming Friday (3/26/10).

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 36% currently, from 30% at the same point in 2009. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: Nielsen Media Research (Fast Affiliate, Live + Same Day Ratings), 3/21/10.





  [march 2010]  
S
M
T
W
T
F
S
 


· AMAZING RACE, THE (CBS)
· APPRENTICE, THE (NBC)
· CLEVELAND SHOW, THE (FOX)
· COLD CASE (CBS)
· DESPERATE HOUSEWIVES (ABC)
· EXTREME MAKEOVER: HOME EDITION (HGTV)
· FAMILY GUY (FOX)
· JAMIE OLIVER'S FOOD REVOLUTION (ABC)
· MINUTE TO WIN IT (GSN)
· SIMPSONS, THE (FOX)
· SONS OF TUCSON (FOX)
· UNDERCOVER BOSS (CBS)





most recent ratings | view all posts
[02/23/21 - 01:19 PM]
BET Continues Its Ratings Takeover with Close to 3 Million Total Viewers Tuning in to Tyler Perry's Slate of Engaging Originals During Last Tuesday Night's Television Event
On the heels of the ratings win, BET greenlights season three of "Tyler Perry's The Oval," slated to start production at Tyler Perry Studios in Atlanta later this year.

[02/22/21 - 07:01 AM]
"Daughter from Another Mother": Connecting 23 Million Households Through Dramedy
Since launching in January, 23 million households chose to watch the series during its first 28 days.

[02/20/21 - 08:01 AM]
Friday's Broadcast Ratings: ABC, CBS & FOX Share Demo Honors
The Eye however remains the night's most-watched broadcaster overall.

[02/19/21 - 08:42 AM]
Thursday's Broadcast Ratings: ABC, CBS & FOX Split Demo Honors
The Eye's "Young Sheldon" and the Alphabet's "Celebrity Wheel of Fortune" lead a competitive Thursday.

[02/18/21 - 08:22 AM]
Wednesday's Broadcast Ratings: "Chicago" Dramas Keep NBC on Top
The network takes home top honors in both total viewers and adults 18-49.

[02/17/21 - 08:42 AM]
Tuesday's Broadcast Ratings: NBC, "This Is Us" Claim Demo Honors
The network's new lineup holds off the competition among adults 18-49.

[02/16/21 - 09:07 AM]
Monday's Broadcast Ratings: "The Bachelor" Claims Demo Crown for ABC
The Alphabet leads the night among adults 18-49 while FOX is the most-watched network overall.

[02/15/21 - 08:28 AM]
Sunday's Broadcast Ratings: "American Idol" Return Tops Demos for ABC
The Alphabet leads the night among adults 18-49 while CBS is the most-watched broadcaster overall.

[02/14/21 - 09:09 AM]
Saturday's Broadcast Ratings: ABC Tops Demos; CBS Leads Total Viewers
"NBA Saturday Primetime on ABC" wins the night among adults 18-49.

[02/13/21 - 09:36 AM]
Friday's Broadcast Ratings: ABC Leads Demo Race with "Shark Tank"
CBS and its mainstay "Blue Bloods" however remain the most-watched overall on the night.

[02/12/21 - 08:15 AM]
Thursday's Broadcast Ratings: ABC, CBS & FOX All Share Demo Crown
The Eye's "Young Sheldon" tops the night in adults 18-49.

[02/11/21 - 08:29 AM]
Wednesday's Broadcast Ratings: "Chicago" Trio Keeps NBC on Top
The network easily wins the evening among total viewers and adults 18-49.

[02/10/21 - 08:33 AM]
Tuesday's Broadcast Ratings: CBS Tops Charts in Both Viewers, Demos
A new "NCIS" helps the Eye pull in front among said categories.

[02/09/21 - 05:10 PM]
"Puppy Bowl XVII" Takes the Gridiron to Deliver Double-Digit Year Over Year Ratings Gains
Animal Planet spins the numbers for Sunday, February 7.

[02/09/21 - 08:34 AM]
Monday's Broadcast Ratings: FOX Tops Viewers, Shares Demo Crown with ABC
"9-1-1" and "The Bachelor" lead their respective networks to victory.