[03/24/10 - 09:31 AM]
ABC's "Lost" Beats Out Its NBC and CBS Competition at 9pm in Adults 18-49
ABC spins the numbers for Tuesday, March 23.

[via press release from ABC]

Quick Take for Tuesday, March 23, 2010 (Fast Affiliate Live + Same Day Ratings)

Surging Over its Lead-in and Growing Throughout its Telecast Opposite 2-Hour "Idol," ABC's "Lost" Beats Out its NBC and CBS Competition at 9pm in Adults 18-49

"Lost" is Tuesday's No. 1 Scripted TV Show in Adults 18-49 for 8 Straight Weeks

"Lost" Increases its Overall Audience Week to Week

"V: The Arrival" Recap Special is No. 2 in the 10pm Hour in Key Adults and Men

"Lost" (9:00-10:00 p.m.)

Against stiff original competition at 9:00 p.m. on Fox (second hour of a 2-hour "American Idol") and NBC (second hour of a 2-hour "Biggest Loser"), ABC's "Lost" surged over its lead-in by 4.8 million viewers (9.0 million vs. 4.2 million) and by 160% in young adults (3.9/10 vs. 1.5/4) and increased its audience throughout its broadcast. Dominating its non-"Idol" competition in the 9 o'clock hour among Adults 18-49, ABC's "Lost" (3.9/10) outperformed NBC's "Biggest Loser" by 18% (3.3/8) and "NCIS: LA" replay by 95% (2.0/5).

� "Lost" finished as Tuesday's No. 1 scripted TV show for the 8th consecutive week in Adults 18-49, Adults 18-34 and among key Men (M18-34/M18-49).

� "Lost" grew its overall audience week to week (9.0 million vs. 8.9 million) and held 100% of its Adult 18-49 audience (3.9/10).

Please Note: "Lost" ran until 10:06 p.m., but in the preliminary Fast Affiliate ratings the final 6 minutes have not been included in the program's averages and will be adjusted out of the 10 o'clock hour in the National Program Ratings this afternoon.

"V: The Arrival" (10:00-11:00 p.m.)

One week before its premiere in the time period, ABC's recap special "V: The Arrival" drew 5 million viewers and finished No. 2 in the hour in key young Adults and Men: AD18-34 (1.4/4), AD18-49 (1.9/5), M18-34 (1.5/5) and M18-49 (1.9/6). "V" returns to ABC's schedule, moving into Tuesday's 10 o'clock hour, on March 30th.

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 36% currently, from 30% at the same point in 2009. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: Nielsen Media Research (Fast Affiliate, Live + Same Day Ratings), 3/23/10.

  [march 2010]  

· V (ABC)

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