or


[03/24/10 - 09:31 AM]
ABC's "Lost" Beats Out Its NBC and CBS Competition at 9pm in Adults 18-49
ABC spins the numbers for Tuesday, March 23.

[via press release from ABC]

Quick Take for Tuesday, March 23, 2010 (Fast Affiliate Live + Same Day Ratings)

Surging Over its Lead-in and Growing Throughout its Telecast Opposite 2-Hour "Idol," ABC's "Lost" Beats Out its NBC and CBS Competition at 9pm in Adults 18-49

"Lost" is Tuesday's No. 1 Scripted TV Show in Adults 18-49 for 8 Straight Weeks

"Lost" Increases its Overall Audience Week to Week

"V: The Arrival" Recap Special is No. 2 in the 10pm Hour in Key Adults and Men

"Lost" (9:00-10:00 p.m.)

Against stiff original competition at 9:00 p.m. on Fox (second hour of a 2-hour "American Idol") and NBC (second hour of a 2-hour "Biggest Loser"), ABC's "Lost" surged over its lead-in by 4.8 million viewers (9.0 million vs. 4.2 million) and by 160% in young adults (3.9/10 vs. 1.5/4) and increased its audience throughout its broadcast. Dominating its non-"Idol" competition in the 9 o'clock hour among Adults 18-49, ABC's "Lost" (3.9/10) outperformed NBC's "Biggest Loser" by 18% (3.3/8) and "NCIS: LA" replay by 95% (2.0/5).

� "Lost" finished as Tuesday's No. 1 scripted TV show for the 8th consecutive week in Adults 18-49, Adults 18-34 and among key Men (M18-34/M18-49).

� "Lost" grew its overall audience week to week (9.0 million vs. 8.9 million) and held 100% of its Adult 18-49 audience (3.9/10).

Please Note: "Lost" ran until 10:06 p.m., but in the preliminary Fast Affiliate ratings the final 6 minutes have not been included in the program's averages and will be adjusted out of the 10 o'clock hour in the National Program Ratings this afternoon.

"V: The Arrival" (10:00-11:00 p.m.)

One week before its premiere in the time period, ABC's recap special "V: The Arrival" drew 5 million viewers and finished No. 2 in the hour in key young Adults and Men: AD18-34 (1.4/4), AD18-49 (1.9/5), M18-34 (1.5/5) and M18-49 (1.9/6). "V" returns to ABC's schedule, moving into Tuesday's 10 o'clock hour, on March 30th.

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 36% currently, from 30% at the same point in 2009. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: Nielsen Media Research (Fast Affiliate, Live + Same Day Ratings), 3/23/10.





  [march 2010]  
S
M
T
W
T
F
S
 


· AMERICAN IDOL (FOX)
· BIGGEST LOSER, THE (NBC)
· LOST (ABC)
· NCIS: LOS ANGELES (CBS)
· V (ABC)









most recent ratings | view all posts
[05/27/15 - 01:52 PM]
Turner Networks Sweep the Live + 7 Charts for the Week of May 4
Turner further spins the numbers for the week of May 4-10.

[05/27/15 - 08:58 AM]
"Talent" and "I Can Do That" Are #1-2 Shows of the Night on the Big 4 Networks in Every Key Demo
NBC spins the numbers for Tuesday, May 26.

[05/27/15 - 08:34 AM]
Tuesday's Broadcast Ratings: "America's Got Talent" Returns on Top for NBC
The Peacock leads the night in both total viewers and adults 18-49.

[05/27/15 - 08:33 AM]
ABC's "500 Questions" Earns Its 2nd-Best Adult 18-49 Rating
ABC spins the numbers for Tuesday, May 26.

[05/26/15 - 03:37 PM]
"Texas Rising" Ropes in 4.1 Million Viewers
History spins the numbers for Monday, May 25.

[05/26/15 - 02:24 PM]
Western Conference Finals Game 4 on ESPN is Most-Watched Game of 2015 NBA Playoffs
ESPN further spins the numbers for Monday, May 25.

[05/26/15 - 01:18 PM]
ABC Family's "Young & Hungry" Hits a New Series High in Adults 18-34 and Season Highs in Other Key Demos
ABC Family further spins the numbers for Wednesday, May 20.

[05/26/15 - 09:19 AM]
Monday's Broadcast Ratings: "American Ninja Warrior" Tops Demo Race for NBC
The season premiere leads the night among adults 18-49.

[05/26/15 - 08:46 AM]
ABC Is No. 1 on Memorial Day in Total Viewers, Adults 18-34 and Women 18-34
ABC spins the numbers for Monday, May 25.

[05/26/15 - 08:44 AM]
6.0 Overnight Rating for NBA Western Conference Finals Game 4 is Up 46 Percent from Last Time on ESPN
ESPN spins the numbers for Monday, May 25.

[05/26/15 - 08:18 AM]
Two-Hour Season Premiere of "American Ninja Warrior" Is the #1 Show of The Night in 18-49 and Total Viewers
NBC spins the numbers for Monday, May 25.

[05/25/15 - 09:00 AM]
Sunday's Broadcast Ratings: NASCAR Tops Demos, Viewers for FOX
The Coca-Cola 600 tops the night in both total viewers and adults 18-49.

[05/25/15 - 08:55 AM]
Saturday's Broadcast Ratings: NHL Playoffs Lead Demo Race for NBC
Coverage of Anaheim at Chicago leads the night among adults 18-49.

[05/25/15 - 08:30 AM]
NBC Ties for #2 Among the Big 4 Networks in the 18-49 Demo
NBC spins the numbers for Sunday, May 24.

[05/23/15 - 09:21 AM]
Friday's Broadcast Ratings: ABC Wins Demo Race with "Shark Tank" Repeat
The Alphabet leads the night among adults 18-49.