or


[03/24/10 - 09:31 AM]
ABC's "Lost" Beats Out Its NBC and CBS Competition at 9pm in Adults 18-49
ABC spins the numbers for Tuesday, March 23.

[via press release from ABC]

Quick Take for Tuesday, March 23, 2010 (Fast Affiliate Live + Same Day Ratings)

Surging Over its Lead-in and Growing Throughout its Telecast Opposite 2-Hour "Idol," ABC's "Lost" Beats Out its NBC and CBS Competition at 9pm in Adults 18-49

"Lost" is Tuesday's No. 1 Scripted TV Show in Adults 18-49 for 8 Straight Weeks

"Lost" Increases its Overall Audience Week to Week

"V: The Arrival" Recap Special is No. 2 in the 10pm Hour in Key Adults and Men

"Lost" (9:00-10:00 p.m.)

Against stiff original competition at 9:00 p.m. on Fox (second hour of a 2-hour "American Idol") and NBC (second hour of a 2-hour "Biggest Loser"), ABC's "Lost" surged over its lead-in by 4.8 million viewers (9.0 million vs. 4.2 million) and by 160% in young adults (3.9/10 vs. 1.5/4) and increased its audience throughout its broadcast. Dominating its non-"Idol" competition in the 9 o'clock hour among Adults 18-49, ABC's "Lost" (3.9/10) outperformed NBC's "Biggest Loser" by 18% (3.3/8) and "NCIS: LA" replay by 95% (2.0/5).

� "Lost" finished as Tuesday's No. 1 scripted TV show for the 8th consecutive week in Adults 18-49, Adults 18-34 and among key Men (M18-34/M18-49).

� "Lost" grew its overall audience week to week (9.0 million vs. 8.9 million) and held 100% of its Adult 18-49 audience (3.9/10).

Please Note: "Lost" ran until 10:06 p.m., but in the preliminary Fast Affiliate ratings the final 6 minutes have not been included in the program's averages and will be adjusted out of the 10 o'clock hour in the National Program Ratings this afternoon.

"V: The Arrival" (10:00-11:00 p.m.)

One week before its premiere in the time period, ABC's recap special "V: The Arrival" drew 5 million viewers and finished No. 2 in the hour in key young Adults and Men: AD18-34 (1.4/4), AD18-49 (1.9/5), M18-34 (1.5/5) and M18-49 (1.9/6). "V" returns to ABC's schedule, moving into Tuesday's 10 o'clock hour, on March 30th.

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 36% currently, from 30% at the same point in 2009. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: Nielsen Media Research (Fast Affiliate, Live + Same Day Ratings), 3/23/10.





  [march 2010]  
S
M
T
W
T
F
S
 


· AMERICAN IDOL (ABC)
· BIGGEST LOSER, THE (NBC)
· LOST (ABC)
· NCIS: LOS ANGELES (CBS)
· V (ABC)





most recent ratings | view all posts
[10/16/17 - 08:16 AM]
Sunday's Broadcast Ratings: "Sunday Night Football" Powers Another NBC Victory
Plus: CBS gets a boost to its lineup with a primetime NFL overrun.

[10/15/17 - 09:02 AM]
Saturday's Broadcast Ratings: ABC, College Football Top Demos
The Alphabet wins the night among adults 18-49 while CBS is the most-watched network.

[10/15/17 - 08:56 AM]
"Saturday Night Live" Generates Season Highs & the Show's 2nd Strongest Week 3 Metered-Market Rating in 6 Years
NBC spins the numbers for Saturday, October 14.

[10/14/17 - 08:21 AM]
Friday's Broadcast Ratings: CBS Takes Home Victory in Viewers, Demos
The Eye's trio of dramas top the night in both categories.

[10/13/17 - 09:00 AM]
Hallmark Channel Caps Off Second Season of Original Scripted Series "Chesapeake Shores" as #1 Rated Cable Network in Time Period
The Hallmark Channel spins the numbers for the season to date.

[10/13/17 - 08:20 AM]
Thursday's Broadcast Ratings: CBS, "Thursday Night Football" Continue Their Reign
ABC's "How to Get Away with Murder" and FOX's "The Orville" both post week-to-week gains last night.

[10/12/17 - 01:05 PM]
2017 ALDS Is Most-Watched LDS in FS1 History
FOX Sports spins the numbers for its ALDS coverage to date.

[10/12/17 - 12:10 PM]
Premiere Episode of Ken Burns and Lynn Novick's "The Vietnam War" Seen by More Than 11.9 Million Unique Viewers
PBS further spins the numbers for Sunday, September 17.

[10/12/17 - 08:28 AM]
Wednesday's Broadcast Ratings: FOX Holds Onto Adults 18-49 Crown
Plus: The CW gets a boost from its new lineup of "Riverdale" and "Dynasty."

[10/12/17 - 06:01 AM]
Ratings Up for "Family Time" and "Grown Folks," New Episodes Premiere Monday Nights at 9:00/9:30 p.m. ET/PT on Bounce
Bounce TV spins the numbers for the season to date.

[10/11/17 - 08:19 AM]
Tuesday's Broadcast Ratings: NBC Wins Demo Race; CBS Tops Viewers
"This Is Us" and "NCIS" lead the night in said categories.

[10/10/17 - 02:53 PM]
TV One's "Bobbi Kristina" Premieres #1 in Time Slot Among African Americans
TV One spins the numbers for Sunday, October 8.

[10/10/17 - 08:14 AM]
Monday's Broadcast Ratings: NBC Tops Demos, ABC Leads Total Viewers
Plus: CBS sees weekly gains from "Scorpion" and "Me, Myself & I" among adults 18-49.

[10/09/17 - 08:36 AM]
Sunday's Broadcast Ratings: NFL Gives Boost to NBC, FOX
The Peacock leads the night in both total viewers and adults 18-49.

[10/08/17 - 10:31 AM]
"Saturday Night Live" Generates Its Second Most-Watched Week 2 Telecast in Five Years
NBC spins the numbers for Saturday, October 7.