or


[03/24/10 - 03:25 PM]
Oxygen Is #1 Among All of Television at 10pm Among W18-34
Oxygen spins the numbers for Tuesday, March 23.

[via press release from Oxygen]

OXYGEN IS #1 AMONG ALL OF TELEVISION AT 10PM AMONG W18-34 FOR PART TWO OF "BAD GIRLS CLUB" REUNION SPECIAL

"Bad Girls Club" Season Four Is Network's Best Ever and New Series, "Love Games" Experiences Gains in Week 2

www.OxygenLive.com, Real Time Water Cooler Destination, Sees Triple Digit Growth Since Launch

NEW YORK - March 24, 2010 - After last night's reunion special and completion of season four, Oxygen's "Bad Girls Club" made history again and became the network's best performing series ever. The milestone comes as part two of the "Bad Girls Club" reunion special propelled Oxygen to the #1 network among all television at 10PM among W18-34, according to Nielsen Media Research. The telecast also outperformed almost every broadcast program in Primetime among W18-34, except "American Idol" and "Lost."

The last telecast of the season earned 1.359 million for W18-49, 1.055 MM for W18-34, 1.740 million for A18-49 and 2.622 million total viewers. It was also the fourth telecast to draw over one million A18-34, the sixth telecast to draw over one million A18-49, and the fifth telecast to draw over two million total viewers.

Compared to the season average of "Bad Girls Club" season 3, season 4 is up +70% for A18-49 (1,235,000), +75% for W18-49 (934,000), +71% for W18-34 (679,000), and +81% for total viewers (1,837,000). This was the first Oxygen original series to average over one million viewers, A18-49.

Coming off of Oxygen's highest rated and most watched series premiere among all key demos and total viewers, "Love Games: Bad Girls Need Love Too," was up +9% A18-49, up +11% W18-34 and up +9% W18-49 from its premiere last week.

"Bad Girls Club" season four also marked the launch of its groundbreaking real time water cooler destination, www.OxygenLive.com, that gives fans a chance to socialize, interact and react to a show as it airs. OxygenLive saw triple digit growth since its launch during "Bad Girls Club" season premiere. Since its launch in December 2009, Oxygenlive has grown +161%. The social experience has generated over 14 million page views and attracted 264,000 unique visitors. In addition, the show site experienced double-digit growth compared to season three with daily uniques for the "Bad Girls Club" site up +35% and video streams are up +60%. www.Oxygen.com also saw growth with daily uniques up +27% while video streams are up +81%.

OxygenLive is activated for all original Oxygen programming including the network's new dating competition show, "Love Games: Bad Girls Need Love Too," which moves to its regular timeslot on Tuesday, March 30 at 10pm ET/PT, and for the new season premiere of "Tori and Dean: Home Sweet Hollywood" when the show returns to its new home on Monday nights beginning April 5 at 10pm ET/PT, anchoring a second night of programming for the network.

Oxygen is pacing for its best first quarter ever on-air in Q12010.

Source: Omniture SiteCatalyst - Oxygen Live 12.1.09-3.23.10

Nielsen Explorer, LS data 12/01/09-3/23/10

About Oxygen:

Oxygen Media is a multiplatform lifestyle brand that delivers relevant and entertaining content to young women, wherever they are. Oxygen is rewriting the rulebook for women's media, with a vast array of unconventional and original content including "Bad Girls Club," "Dance Your Ass Off" and "Tori & Dean: Home Sweet Hollywood." Popular features online include OxygenLive, shopOholic, makeOvermatic, tweetOverse and hormoneOscope. Available in 75 million homes, online at www.oxygen.com, or on mobile devices at wap.oxygen.com, Oxygen Media is a service of NBC Universal.





  [march 2010]  
S
M
T
W
T
F
S
 


· BAD GIRLS CLUB, THE (OXYGEN)





most recent ratings | view all posts
[03/26/17 - 08:41 AM]
Saturday's Broadcast Ratings: NBC Tops Demos on Low Key Night
The latest installment of "SNL Vintage" leads the night among adults 18-49.

[03/25/17 - 08:29 AM]
Friday's Broadcast Ratings: NCAA Coverage Puts CBS on Top
The Eye easily wins the evening in total viewers and adults 18-49.

[03/24/17 - 01:20 PM]
"Into the Badlands" Is 2017's #1 Returning Cable Series
AMC further spins the numbers for Sunday, March 19.

[03/24/17 - 08:41 AM]
Thursday's Broadcast Ratings: CBS Pulls in Front with NCAA Coverage
The Eye wins the night among total viewers and adults 18-49.

[03/23/17 - 09:25 AM]
Wednesday's Broadcast Ratings: "Empire" Returns on Top for FOX
The network leads the night among adults 18-49.

[03/22/17 - 09:19 AM]
Tuesday's Broadcast Ratings: NBC, "The Voice" Stay on Top
ABC, CBS, FOX and The CW split the silver among adults 18-49.

[03/21/17 - 08:23 AM]
Monday's Broadcast Ratings: "The Voice" Holds Off "DWTS" Return in 18-49
ABC's reality franchise however wins the night among total viewers.

[03/20/17 - 04:01 PM]
OWN Drama Series Deliver Strong Ratings with Season Finale of "The Haves and the Have Nots" and Season Two Premiere of "Greenleaf"
OWN further spins the numbers for Tuesday, March 14 and Wednesday, March 15.

[03/20/17 - 01:59 PM]
Travel Channel's Hit Series "Expedition Unknown" Scores Highest-Rated Episode Ever
Travel Channel further spins the numbers for Wednesday, March 15.

[03/20/17 - 12:50 PM]
2017 NCAA Tournament Is Most-Watched in 24 Years Across Television Through First Sunday, Plus Record-Setting Digital Consumption
CBS and Turner spin the numbers for their NCAA coverage to date.

[03/20/17 - 12:49 PM]
2017 People's Choice Award Winner for "Favorite Cable TV Comedy," Freeform's "Baby Daddy," Hits 9-Month Highs for Its Season 6 Premiere
Freeform further spins the numbers for Monday, March 13.

[03/20/17 - 08:35 AM]
Sunday's Broadcast Ratings: NCAA Men's Basketball Gives CBS Another Boost
The Eye once again leads the night in total viewers and adults 18-49.

[03/19/17 - 08:43 AM]
Saturday's Broadcast Ratings: CBS, NCAA Hold Off ABC, NBA
The Eye wins the night in both total viewers and adults 18-49.

[03/18/17 - 08:35 AM]
Friday's Broadcast Ratings: CBS Tops Demos with NCAA Coverage
The Eye wins the night among adults 18-49 while ABC is the most-watched network.

[03/17/17 - 09:15 AM]
Thursday's Broadcast Ratings: ABC Dramas Hold Off NCAA Coverage on CBS
The Alphabet wins the night in both total viewers and adults 18-49.