or


[03/24/10 - 03:25 PM]
Oxygen Is #1 Among All of Television at 10pm Among W18-34
Oxygen spins the numbers for Tuesday, March 23.

[via press release from Oxygen]

OXYGEN IS #1 AMONG ALL OF TELEVISION AT 10PM AMONG W18-34 FOR PART TWO OF "BAD GIRLS CLUB" REUNION SPECIAL

"Bad Girls Club" Season Four Is Network's Best Ever and New Series, "Love Games" Experiences Gains in Week 2

www.OxygenLive.com, Real Time Water Cooler Destination, Sees Triple Digit Growth Since Launch

NEW YORK - March 24, 2010 - After last night's reunion special and completion of season four, Oxygen's "Bad Girls Club" made history again and became the network's best performing series ever. The milestone comes as part two of the "Bad Girls Club" reunion special propelled Oxygen to the #1 network among all television at 10PM among W18-34, according to Nielsen Media Research. The telecast also outperformed almost every broadcast program in Primetime among W18-34, except "American Idol" and "Lost."

The last telecast of the season earned 1.359 million for W18-49, 1.055 MM for W18-34, 1.740 million for A18-49 and 2.622 million total viewers. It was also the fourth telecast to draw over one million A18-34, the sixth telecast to draw over one million A18-49, and the fifth telecast to draw over two million total viewers.

Compared to the season average of "Bad Girls Club" season 3, season 4 is up +70% for A18-49 (1,235,000), +75% for W18-49 (934,000), +71% for W18-34 (679,000), and +81% for total viewers (1,837,000). This was the first Oxygen original series to average over one million viewers, A18-49.

Coming off of Oxygen's highest rated and most watched series premiere among all key demos and total viewers, "Love Games: Bad Girls Need Love Too," was up +9% A18-49, up +11% W18-34 and up +9% W18-49 from its premiere last week.

"Bad Girls Club" season four also marked the launch of its groundbreaking real time water cooler destination, www.OxygenLive.com, that gives fans a chance to socialize, interact and react to a show as it airs. OxygenLive saw triple digit growth since its launch during "Bad Girls Club" season premiere. Since its launch in December 2009, Oxygenlive has grown +161%. The social experience has generated over 14 million page views and attracted 264,000 unique visitors. In addition, the show site experienced double-digit growth compared to season three with daily uniques for the "Bad Girls Club" site up +35% and video streams are up +60%. www.Oxygen.com also saw growth with daily uniques up +27% while video streams are up +81%.

OxygenLive is activated for all original Oxygen programming including the network's new dating competition show, "Love Games: Bad Girls Need Love Too," which moves to its regular timeslot on Tuesday, March 30 at 10pm ET/PT, and for the new season premiere of "Tori and Dean: Home Sweet Hollywood" when the show returns to its new home on Monday nights beginning April 5 at 10pm ET/PT, anchoring a second night of programming for the network.

Oxygen is pacing for its best first quarter ever on-air in Q12010.

Source: Omniture SiteCatalyst - Oxygen Live 12.1.09-3.23.10

Nielsen Explorer, LS data 12/01/09-3/23/10

About Oxygen:

Oxygen Media is a multiplatform lifestyle brand that delivers relevant and entertaining content to young women, wherever they are. Oxygen is rewriting the rulebook for women's media, with a vast array of unconventional and original content including "Bad Girls Club," "Dance Your Ass Off" and "Tori & Dean: Home Sweet Hollywood." Popular features online include OxygenLive, shopOholic, makeOvermatic, tweetOverse and hormoneOscope. Available in 75 million homes, online at www.oxygen.com, or on mobile devices at wap.oxygen.com, Oxygen Media is a service of NBC Universal.





  [march 2010]  
S
M
T
W
T
F
S
 


· BAD GIRLS CLUB, THE (OXYGEN)











most recent ratings | view all posts
[10/20/14 - 03:29 PM]
"Gold Rush" Season Five Premiere Tops Cable Television on Friday
Discovery spins the numbers for Friday, October 17.

[10/20/14 - 11:06 AM]
Live + 7 Ratings: ABC's "How to Get Away with Murder" Is the Week's #1 Biggest Gainer in TV Playback in Adults 18-49
ABC further spins the numbers for the week of September 29-October 5.

[10/20/14 - 10:55 AM]
CBS Freshman Dramas Post Strong Second-Week Live +7-Day Lifts
CBS further spins the numbers for the week of September 29-October 5.

[10/20/14 - 08:49 AM]
Sunday's Broadcast Ratings: "Sunday Night Football" Continues NBC's Reign
The Peacock's NFL franchise is up more than 16% from last week among adults 18-49.

[10/20/14 - 08:32 AM]
ABC Builds Year Over Year on Sunday for the 4th Straight Week This Season
ABC spins the numbers for Sunday, October 19.

[10/20/14 - 08:23 AM]
"Sunday Night Football" Delivers Its Best Overnight Rating Since the Sunday Season Premiere on September 7
NBC spins the numbers for Sunday, October 19.

[10/19/14 - 09:08 AM]
Saturday's Broadcast Ratings: ABC Dominates the Night with Notre Dame/Florida State Matchup
The network's "Saturday Night Football" franchise delivers more than 12 million viewers on average in primetime.

[10/18/14 - 08:39 AM]
Friday's Broadcast Ratings: "Shark Tank" Powers ABC to Top Demo Spot
Plus: the Alphabet's "Last Man Standing" posts week-to-week gains among adults 18-49.

[10/18/14 - 08:34 AM]
"The Blacklist" Grows by 53% in 18-49 and 4.979 Million Viewers Overall Going from Live + Same Day to Live + 3
NBC further spins the numbers for Monday, October 13.

[10/18/14 - 08:33 AM]
"Dateline NBC" Hits Three-Week Highs in 18-49 and Total Viewers, With Its Top Results Since September 26
NBC spins the numbers for Friday, October 17.

[10/18/14 - 08:30 AM]
For the 4th Straight Week, ABC Is #1 on Friday with "Shark Tank" as the Top-Rated Show in Adults 18-49
ABC spins the numbers for Friday, October 17.

[10/17/14 - 02:57 PM]
With Live + 3 for Sunday and Replays, "The Affair" Has Been Viewed by 1.68 Million Viewers on the Linear Network
Showtime further spins the numbers for Sunday, October 12.

[10/17/14 - 01:31 PM]
Another Big Audience Sees Giants Win Pennant in Dramatic, Walk-Off Fashion on FOX Sports 1
FOX Sports spins the numbers for Thursday, October 16.

[10/17/14 - 08:50 AM]
"The Biggest Loser" Hits a Five-Week High in Total Viewers
NBC spins the numbers for Thursday, October 16.

[10/17/14 - 08:32 AM]
Thursday's Broadcast Ratings: CBS Tops Demos for Sixth Consecutive Week
"Thursday Night Football" once again powers the Eye to the front among adults 18-49.