or


[03/25/10 - 09:24 AM]
ABC Posts Its Best Wednesday in 6 Weeks in Viewers and Young Adults
ABC spins the numbers for Wednesday, March 24.

[via press release from ABC]

Quick Take for Wednesday, March 24, 2010 (Fast Affiliate Live + Same Day Ratings)

ABC Posts its Best Wednesday in 6 Weeks in Viewers and Young Adults

ABC's Repeat "Modern Family" is the No. 1 Scripted Show at 8pm With Young Adults, Beating NBC's Original "Mercy" by 38%

The No. 1 Regular Show at 8:30pm in Viewers and Young Adults, "The Middle" Marks its Strongest Results Since Early February

Jumping from its Lead-in Against Fox's "American Idol," "Modern Family" is Wednesday's No. 1 Scripted TV Show for its 6th Straight Original Airing

Growing for its 2nd Straight Original Telecast with Viewers and Young Adults, "Cougar Town" is the No. 1 Scripted TV Show at 9:30pm Among Adults 18-49

ABC's "Ugly Betty" Achieves a Season-High Rating Among Adults 18-49

Wednesday Night (8:00-11:00 p.m.)

In Total Viewers (6.3 million) and Adults 18-49 (2.3/7), ABC turned in its strongest Wednesday in 6 weeks � since 2/10/10.

"Modern Family-WED 8PM" (8:00-8:30 p.m.)

Opposite CBS' special airing of "Survivor: Heroes vs. Villains" at 8:00 p.m., ABC's replay "Modern Family" registered as the No. 1 scripted show in the half-hour among Adults 18-49 (1.8/6), beating NBC's original "Mercy" 38% (1.3/4) and tying Fox's original "Human Target" (1.8/6).

"The Middle" (8:30-9:00 p.m.)

Surging from its lead-in at 8:30 p.m., ABC's "The Middle" stood as the No. 1 regular program in its time slot with viewers (7.2 million) and young adults (2.4/7). In Adults 18-49, "The Middle" outdelivered NBC's "Mercy" by 71% (1.4/4) and Fox's "Human Target" by 9% (2.2/6). In fact among young Adults, the ABC freshman comedy has been the highest-rated scripted show in its half-hour on 7 of its last 8 original telecasts.

� In Total Viewers and Adults 18-49, "The Middle" pulled its highest numbers in 6 weeks � since 2/10/10.

"Modern Family" (9:00-9:30 p.m.)

Opposite Fox's "American Idol" at 9:00 p.m., ABC's "Modern Family" built on its lead-in by 50% to finish as the No. 1 scripted show in its time slot for its 5th week in a row among Adults 18-49 (3.6/10).

� "Modern Family" qualified as Wednesday's No. 1 scripted TV show in young Adults (AD18-34/AD18-49) for its 6th straight original broadcast.

� "Modern Family" drew its biggest audience (9.1 million) in 6 weeks � since 2/10/10.

"Cougar Town" (9:30-10:00 p.m.)

Airing against a surging "American Idol," ABC freshman "Cougar Town" stood as the No. 1 scripted show at 9:30 p.m. among Adults 18-49 (2.6/7).

� Posting its 2nd consecutive original telecast of growth, "Cougar Town" marked its best performance in 6 weeks with Total Viewers (6.3 million) and Adults 18-49 (2.6/7) � since 2/10/10.

"Ugly Betty" (10:00-11:00 p.m.)

Ranking No. 2 in the 10 o'clock hour among Adults 18-49 (1.7/5), ABC's "Ugly Betty" posted a season-high rating in the key young Adult sales demo.

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 36% currently, from 30% at the same point in 2009. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: Nielsen Media Research (Fast Affiliate, Live + Same Day Ratings), 3/24/10.





  [march 2010]  
S
M
T
W
T
F
S
 


· AMERICAN IDOL (FOX)
· COUGAR TOWN (TBS)
· HUMAN TARGET (FOX)
· MERCY (NBC)
· MIDDLE, THE (ABC)
· MODERN FAMILY (ABC)
· SURVIVOR (CBS)
· UGLY BETTY (ABC)











most recent ratings | view all posts
[09/02/14 - 01:20 PM]
"Houdini" Mesmerizies 3.7 Million Viewers
History spins the numbers for Monday, September 1.

[09/02/14 - 10:30 AM]
Monday's Broadcast Ratings: "MasterChef," "American Ninja Warrior" Top Demos
FOX and NBC both share the adults 18-49 crown last night.

[09/01/14 - 10:01 AM]
Sunday's Broadcast Ratings: CBS Tops Viewers, Demos with "Big Brother"
The show's latest installment is the night's number one program among adults 18-49.

[09/01/14 - 10:00 AM]
Saturday's Broadcast Ratings: "Saturday Night Football" Returns on Top for ABC
The Alphabet leads the night in both total viewers and adults 18-49.

[09/01/14 - 09:53 AM]
"Dateline Saturday Night Mystery" Matches Its Top 18-49 Rating Since July 26
NBC spins the numbers for Saturday, August 30 and Sunday, August 31.

[08/30/14 - 09:09 AM]
Friday's Broadcast Ratings: ABC, NBC Split the Demo Crown
CBS then remains the most-watched network last night.

[08/30/14 - 08:52 AM]
NBC Ties for #1 for the Night in Adults 18-49 Among the Big 4 Networks
NBC spins the numbers for Friday, August 29.

[08/29/14 - 09:03 AM]
Thursday's Broadcast Ratings: Another Week, Another "Big Brother" Victory
CBS leads the night once again among adults 18-49 and total viewers.

[08/29/14 - 07:35 AM]
BBC America's "Intruders" Pulls 1.223 Million Viewers
BBC America further spins the numbers for Saturday, August 23.

[08/28/14 - 08:36 AM]
"America's Got Talent" Wins Its Time Slot Among the Big 4 in Every Key Measure and Is the #1 Show of the Night in Total Viewers
NBC spins the numbers for Wednesday, August 27.

[08/28/14 - 08:29 AM]
ABC's "Motive" Finale Is Up 13% to Tie a 10-Week High and Grows Over Its Year-Ago Finale
ABC spins the numbers for Wednesday, August 27.

[08/28/14 - 08:19 AM]
Wednesday's Broadcast Ratings: "Big Brother" Puts CBS on Top in Demos
Plus: "America's Got Talent" helps NBC lead the night among total viewers.

[08/27/14 - 02:34 PM]
Finale of "Pretty Little Liars" Is the Summer's #2 Most-Tweeted Drama/Comedy Telecast, Behind Only Its Summer Premiere
ABC Family spins the numbers for Tuesday, August 26.

[08/27/14 - 08:51 AM]
"America's Got Talent" Wins Its Two-Hour Time Period Among the Big 4 by a Margin of 91% and by 65% in Total Viewers
NBC spins the numbers for Tuesday, August 26.

[08/27/14 - 08:35 AM]
Tuesday's Broadcast Ratings: Another Week, Another "Got Talent" Win for NBC
The show's latest installment leads the night in both total viewers and adults 18-49.