[03/29/10 - 02:16 PM]
Lifetime Movie Network's Amish Grace Breaks Network Records in March 28 Debut
Lifetime Movie Network spins the numbers for Sunday, March 28.

[via press release from Lifetime Movie Network]


Film Based on True Story of Amish Community's Faith and Forgiveness Becomes Network's Highest Rated and Most Watched Original Movie Among Households, Total Viewers, Women 18+, Women 25-54, Adults 18+ and Adults 25-54

More than Four Million Viewers Tune In to Movie Starring Kimberly Williams-Paisley

LOS ANGELES, CA (March 29, 2010) - In its Palm Sunday world premiere, Lifetime Movie Network's Original Movie Amish Grace broke network records in multiple demographics, becoming its highest rated and most watched original movie ever in Households (3.8/2,916,449 viewers), Total Viewers (2.0/4,020,496), Women 18+ (3.5/2,729,834), Women 25-54 (2.7/1,156,363), Adults 18+ (2.4/3,649,266) and Adults 25-54 (1.9/1,585,667).

In addition, Amish Grace became the second highest rated original movie in Lifetime Movie Network's 12 year history among Women 18-49 (2.1/939,877), Women 18-34 (1.5/328,582), Adults 18-49 (1.4/1,261,901) and Adults 18-34 (0.9/404,949) - all behind the April 2009 premiere of Natalee Holloway (2.5, 2.1, 1.7 and 1.3).

Amish Grace also produced impressive traffic on myLifetime.com, where it generated the second highest day of premiere page views of any original movie for both Lifetime and Lifetime Movie Network for 2009 and 2010 (behind Natalee Holloway). The movie's page views yesterday were 300% higher than the 2009-10 Lifetime and Lifetime Movie Network Original Movie day of premiere average.

The film, starring Kimberly Williams-Paisley (According to Jim, Father of the Bride Parts I and II), is based on a true story about the aftermath that followed the 2006 schoolhouse shooting in the Amish community of Nickel Mines, Pennsylvania. Amish Grace examines a mother's (Williams-Paisley) personal journey in which she copes with the tragic loss of her daughter during the shooting and subsequent questioning of her faith. Matt Letscher (Brothers & Sisters, Entourage) portrays her husband, Gideon Graber, and Tammy Blanchard (Life with Judy Garland: Me and My Shadows) stars as the shooter's wife, Amy Roberts. Amish Grace is based on the book Amish Grace: How Forgiveness Transcended Tragedy.


The peaceful Amish community of Nickel Mines was forever changed when a gunman senselessly took the lives of five girls in a schoolhouse shooting before taking his own life. What transpires afterwards takes the community by storm when the media descends on the town and criticizes its Amish leaders for their notion of unconditional forgiveness of the shooter and their outreach of support to his widow, Amy Roberts (Blanchard). Devastated by her daughter's death, Ida Graber (Williams-Paisley) finds herself struggling with her community's belief of the transcending power of forgiveness. Deeply conflicted and unable to forgive the gunman and his family, Ida is tempted to leave the only life she's ever known before re-embracing her faith.


Amish Grace was produced by Larry A. Thompson Organization for Lifetime Movie Network. Larry A. Thompson (Little Girl Lost: The Delimar Vera Story, A Date with Darkness: The Trial and Capture of Andrew Luster) executive produced, and Kyle A. Clark and Marta M. Mobley (Citizen Jane, Mrs. Washington Goes to Smith) produced. Gregg Champion (Miracle Run, 14 Hours) directed the teleplay from Sylvie White and Teena Booth (The Wronged Man, Natalee Holloway). The teleplay was based on a true story and the critically-acclaimed book, Amish Grace: How Forgiveness Transcended Tragedy by Donald B. Kraybill, Steven M. Nolt and David L. Weaver-Zercher. Multiple Emmy� Award-winner Van Broughton Ramsey (Lonesome Dove, Oldest Living Confederate Widow Tells All) was the costume designer and Michael Hancock (Witness, Paper Dolls) was the key makeup artist.


Lifetime Movie Network is the #2 women's channel, behind only its sister network Lifetime Television. 2009 was the most watched year in the network's 11 year history in both Total Day and Primetime across Households, Women 18-49, Women 25-54, Adults 18-34, Adults 18-49, Adults 25-54, Total Viewers, Women 18+ and Adults 18+, while last year also was the network's most watched year ever in Primetime among Women 18-34. In addition, 2009 was Lifetime Movie Network's highest rated year ever in Primetime among Households, Total Viewers and Adults 18+.

Original Movies on Lifetime Movie Network this year include Double Wedding, with Tia and Tamera Mowry; Secrets in the Walls, featuring Jeri Ryan; Seven Deadly Sins; and Deadly Honeymoon. The Wronged Man, starring Julia Ormond and from executive producer Gale Anne Hurd, debuted on January 17 and Sins of the Mother, with Jill Scott, premiered on February 21. Recently, Lifetime Movie Network reached more than 75 million U.S. subscribers, making it the industry's fastest growing channel.*

Lifetime Television�, Lifetime Movie Network�, Lifetime Real Women� and Lifetime Digital� (which includes myLifetime.com, LMN.tv, Lifetime Games, Roiworld.com, DressUpChallenge.com, MothersClick.com and LifetimeMoms.com) are part of Lifetime Entertainment Services, LLC, a subsidiary of A&E Television Networks, LLC. A&E Television Networks is a joint venture of the Disney-ABC Television Group, Hearst Corporation and NBC Universal.

*Among channels with at least 66 million households.

  [march 2010]  


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