[03/29/10 - 09:28 AM]
'Undercover' Is the Sunday 'Boss'
CBS spins the numbers for Sunday, March 28.

[via press release from CBS]


Freshman Reality Series is the #1 Program of the Night in All Key Ratings Measures

"The Amazing Race 16" Sprints Past All Competition in Viewers and Demos

CBS Wins the Night in Viewers and Demos

CBS placed first on Sunday in viewers and key demographics with UNDERCOVER BOSS topping all of the night's programming in all ratings measures and THE AMAZING RACE 16 also winning its time period, according to Nielsen preliminary live plus same day ratings for March 28.

Editor's Note: Due to live sports programming on CBS (late-running basketball), CBS ratings are tentative and subject to change. CBS's primetime line-up began at approximately 7:30 PM, ET.

At 7:30 PM, 60 MINUTES was first in households (8.9/15), viewers (14.48m), adults 25-54 (4.4/12) and adults 18-49 (3.3/10).

At 8:30 PM, THE AMAZING RACE 16 was first in households (7.5/12), viewers (13.02m), adults 25-54 (5.2/12) and adults 18-49 (4.0/10).

At 9:30 PM, UNDERCOVER BOSS was first in households (9.3/15), viewers (16.08m), adults 25-54 (6.3/15) and adults 18-49 (4.9/13). If the ratings hold, UNDERCOVER BOSS posted its best households and viewers performances since February 7, 2010 (post-Super Bowl broadcast), best adults 25-54 delivery since February 14, 2010, and best adults 18-49 ratings since February 28, 2010. UNDERCOVER BOSS is the night's #1 prime program in households, viewers, adults 25-54 and adults 18-49.

COLD CASE from 10:30-11:30 PM delivered a 6.3/12 with 10.14m viewers, 3.5/10 in adults 25-54 and 2.7/08 in adults 18-49. In the 10:30-11:00 PM half-hour, CBS was first in households and viewers, tied for first in adults 25-54 (with NBC) and second in adults 18-49.

For the night, CBS was first in households (8.6/14), viewers (14.47m), adults 25-54 (5.2/13) and adults 18-49 (4.0/11).

Updated Sunday ratings will be available tomorrow.

  [march 2010]  


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