or


[03/30/10 - 10:26 AM]
Oxygen Marks Best, Youngest Quarter Ever
Oxygen spins the numbers for the first quarter of 2010.

[via press release from Oxygen]

OXYGEN MARKS BEST, YOUNGEST QUARTER EVER

Network Breaks Top 20 For The First Time Ranking #18 in W18-34

Real Time Water Cooler, www.OxygenLive.com Drives Ratings; Digital and VOD Records

New York, NY - March 30, 2010 - Oxygen Media delivers its highest quarter ever in network history among all key demos and total viewers, according to Nielsen Media Research. Propelled by the phenomenal success of "Bad Girls Club," Oxygen's first series to average over one million viewers A18-49, and "Love Games," the network's highest rated freshman series, the network posted growth in all key demos including double digit increases year-over-year among A18-34, A18-49 and total viewers.

"Love Games: Bad Girls Need Love Too" made Oxygen history as the highest rated and most watched series premier e among all key demos, total viewers (1,513,000), W18-49 (624,000), A18-49 (800,000), W18-34 (472,000) and A18-34 (604,000). The freshman series also experienced gains up +9% A18-49, up +11% W18-34 and up +9% W18-49 in its second week. For the quarter, Oxygen averaged 148,000 A18-34 (up +12%), 271,000 A18-49 (up +11%), 200,000 W18-49 (up +6%), 115,000 W18-34 (up +8%) and broke through the top 20 among all ad-supported cable entertainment networks ranking #18 among the all-important W18-34 (up from #21 from 1Q09). The network also ranks #22 among W18-49 and #26 among A18-49. This was also Oxygen's youngest quarter ever with a median age of 38.2.

"Its definitely been a 'live out loud' quarter", said Jason Klarman, General Manager, Oxygen Media. "It's the perfect time to launch our second night of originals and demonstrate the value of Generation O in the upfront."

Social Media Drives Multiplatform Success

In addition to analog rating success, Oxygen has broken out in the social media and digital space powered by its 52 week a year real time water cooler www.OxygenLive.com. Oxygen's Bad Girls has dominated Twitter on Tuesday nights, with BGC terms often accounting for 5 or more of the top 10 trending topics. Last week "Bad Girls Club" was also the #10 Twitter trending topic for the entire week, while the BGC site at Oxygen.com was a top 10 site among all cable and broadcast show sites for the quarter.

Oxygen.com is also celebrating its best quarter ever with significant increases in uniques (up +99%), video streams (up +196%) and page views (up +109%) vs. last quarter. In addition, Oxygen Mobile also experienced new heights with its best quarter ever with page views up + 117% and monthly uniques up + 144% (from 1Q09). And VOD performed extremely well with "Bad Girls Club" outpacing all other NBCU VOD offerings in first quarter.

"Bad Girls Club" season four marked the launch of its groundbreaking real time water cooler destination, www.OxygenLive.com, giving fans a chance to socialize, interact and react to a show as it airs. Proving social media can drive ratings, OxygenLive saw triple digit growth since its launch during "Bad Girls Club" season premiere. Since its launch in December 2009, Oxygenlive has grown +161%. The social experience has generated over 14 million page views and attracted 264,000 unique visitors. In addition, the show site experienced double-digit growth compared to season three with weekly uniques for the "Bad Girls Club" site up +73%.

OxygenLive is activated for all original Oxygen programming including the network's the new season premiere of "Tori and Dean: Home Sweet Hollywood" when the show returns to its new home on Monday nights beginning April 5 at 10pm ET/PT, anchoring a second night of programming for the network.

Source: Nielsen Media Research, Time period data based on Most Current Data: Live + 7 through 03/ 14 /10, blended with Live + Same Day through 03/2 8/10. Individual telecast and single day performance points based on Live + Same Day data for date and time of airing. Cable ranks includes ad supported cable entertainment networks, and excludes non-ad supported networks (e.g., pay cable, Disney), sports, news channels and networks that air in less than 50% of the daypart, AA(000).

Source: Omniture SiteCatalyst, Oxygen.com- Q110 through 3/29/10 vs. Q409; Oxygen Live- 12/1/09 - 3/23/10; Oxygen Mobile - Q110 through 3/29/10 vs. Q109; Experian Hitwise

Source: Rentrak through 3/14/10

About Oxygen Media

Oxygen Media is a multiplatform lifestyle brand that delivers relevant and engaging content to young women who like to "live out loud." Oxygen is rewriting the rulebook for women's media by changing how the world sees entertainment from a young woman's point of view. Through a vast array of unconventional and original content including "Bad Girls Club," "Dance Your Ass Off" and "Tori & Dean: Home Sweet Hollywood," the growing cable network is the premier destination to find unique and groundbreaking unscripted programming. A social media trendsetter, Oxygen is a leading force in engaging the modern young woman, wherever they are, with popular features online including OxygenLive, shopOholic, makeOvermatic, tweetOverse and hormoneOscope. Oxygen is available in 75 million homes and online at www.oxygen.com, or on mobile devices at wap.oxygen.com. Oxygen Media is a service of NBC Universal.





  [march 2010]  
S
M
T
W
T
F
S
 


· BAD GIRLS CLUB, THE (OXYGEN)
· LOVE GAMES: BAD GIRLS NEED LOVE TOO (OXYGEN)
· TORI & DEAN: HOME SWEET HOLLYWOOD (OXYGEN)





most recent ratings | view all posts
[03/15/24 - 09:30 AM]
ABC's "Will Trent" Grows to New Series High in Total Viewers
The series catapulted by +219% among Adults 18-49 (1.15 rating vs. 0.36 rating) after seven days of multiplatform viewing and increased by +4.19 million Total Viewers (9.02 million vs. 4.83 million) over its initial Live+Same Day average.

[03/14/24 - 12:02 PM]
"Tamron Hall" Grows Week to Week by Double Digits in Women 25-54 and 18-49
"Tamron Hall" scored its best performance since May in Women 18-49 and hit an 8-week high in Women 25-54.

[03/14/24 - 11:30 AM]
Season Premiere of ABC's "The Bachelor" Marks Series' Strongest Multiplatform Telecast in Nearly 3 Years
The season premiere shot up more than 5 times over its initial Live+Same Day rating among Adults 18-49, skyrocketing by +432% after 35 days of multiplatform viewing to score its biggest delayed-viewing increase ever.

[03/12/24 - 03:36 PM]
ESPN Platforms Wrap Up Successful Women's College Basketball Regular Season Slate
The 2023-24 regular season averaged 476,000 viewers across games on ESPN and ABC.

[03/12/24 - 09:56 AM]
Netflix Top 10 Week of Mar. 4: "Damsel" and "The Gentlemen" Take the Top Spots
"Avatar: The Last Airbender," which was recently renewed for two more seasons, held strong in second place with 9.1M views as the social fandom continues to heat up.

[03/11/24 - 04:30 PM]
Earlier Start Time Propels "The Oscars" on ABC to Hit 4-Year High in Viewers
Starting one hour earlier than usual, the 96th Oscars on ABC drew an average audience of 19.5 million Total Viewers and scored a 3.81 rating among Adults 18-49 based on Fast National Live+Same Day program data.

[03/11/24 - 11:52 AM]
"Rock the Block" Season Premiere Delivers Triple-Digit Ratings Gains for HGTV on Monday, March 4
The episode, which attracted 3.9 million total viewers, posted an impressive 104 percent lift from the prior six-week average and a 66 percent increase over year-ago levels.

[03/08/24 - 01:32 PM]
ABC News' Special Coverage of the 2024 State of the Union Address and Super Tuesday Wins in Total Viewers Among All Broadcast Television
ABC News' coverage of the State of the Union address was up +14% from the prior year in Total Viewers.

[03/07/24 - 08:00 AM]
"BMF" Season Three Premiere Delivers 5.1 Million Multiplatform Viewers for Starz
The third season, which premiered on Friday, March 1, achieved a series high growing season over season by 25%.

[03/06/24 - 02:30 PM]
"Tamron Hall" Hits 4-Week High in Households and Total Viewers
During the week of February 19, "Tamron Hall" improved week to week in Households (+6% - 0.68 vs. 0.64), Total Viewers (+9% - 1.008 million vs. 928,000) and Women 25-54 (+1% - 141,000 vs. 139,000).

[03/06/24 - 09:00 AM]
FX's "Shogun" Premiere Breaks Records with 9 Million Views Globally on Hulu and Disney+
Domestically, "Shogun" is the No. 1 FX premiere on Hulu, just ahead of "The Bear" Season 2, aided by viewership from Hulu on Disney+.

[03/05/24 - 04:30 PM]
ABC's "Abbott Elementary" Catapults More Than 5 Times Over Live+Same Day Among Adults 18-49
"Abbott Elementary" also picked up an additional +3.13 million Total Viewers after three days of cross-platform viewing (5.46 million vs. 2.33 million).

[03/05/24 - 03:31 PM]
ABC's "The Bachelor" Hits Its Strongest Multiplatform Telecast in Nearly 2 Years
"The Bachelor" tripled its initial Live+Same Day rating among Adults 18-49, skyrocketing by +197% after just three days of multiplatform viewing (0.62 rating to 1.84 rating).

[03/05/24 - 09:14 AM]
Netflix Top 10 Week of Feb. 26: "Avatar: The Last Airbender" Holds Onto #1; "Code 8: Part II" Debuts on Top
Cupid kept his hold on the English TV List, with Season 6 of fan-favorite dating experiment "Love Is Blind" claiming #2 (5.1M views) and "One Day," the limited series adapted from David Nicholls' beloved romance novel, taking #3 (4.8M views).

[03/05/24 - 09:09 AM]
CBS Wins Monday Night For Fourth Consecutive Week with #1 Show of the Night, "NCIS"
"NCIS" averaged 6.81 million viewers, retaining nearly 100% of its week ago average.