or


[04/06/10 - 08:30 AM]
CBS Sports Scores in Ratings for 2010 Ncaa Men's Basketball National Championship Game
CBS spins the numbers for Monday, April 5.
[via press release from CBS]

CBS SPORTS SCORES IN RATINGS FOR 2010 NCAA MEN'S BASKETBALL NATIONAL CHAMPIONSHIP GAME

National Championship Game Rating Ties as Best in 11 Years

Duke-Butler Thriller Up 34% From Last Year's Championship

CBS Sports' exclusive coverage of the 2010 NCAA Men's Basketball National Championship Game on Monday, April 5 (9:15-11:45 PM, ET) earned an average overnight household rating/share of 16.0/25, up 34% compared to last year's 11.9/19 (North Carolina-Michigan State) in the metered markets.

The 16.0/25 rating/share tied with a 16.0/23 in 2005 (North Carolina-Illinois) as the highest rating in the metered markets for the NCAA National Championship game since a 16.9/25 in 1999 (Connecticut-Duke).

The game rating peaked at a 20.3/35 from 11:30-11:45 PM, ET.

CBS Sports' average overnight household rating/share for the overall Tournament was a 6.6/14, up 5% compared to last year's 6.3/13 in the metered markets.

The 6.6/14 overall average rating tied with 2007 as the highest overall average rating for the NCAA Tournament since a 7.3/14 in 2005.

CBS SPORTS' 2010 NCAA MEN'S BASKETBALL NATIONAL CHAMPIONSHIP GAME VIEWERSHIP HIGHEST IN 13 YEARS

48.1 Million Viewers Tune In to All-or-Part of Duke's Epic Win

Overall NCAA Tournament Average Up 5% from 2009

CBS Sports' exclusive coverage of the 2010 NCAA Men's Basketball National Championship game on Monday, April 5 (9:15-11:41 PM, ET) scored in viewers as Nielsen Media Research reports that 48.1 million viewers (Persons 2+) watched all-or-part of CBS Sports' coverage of Duke defeating Butler, an increase of +17% vs. 41.2 million in 2009 (North Carolina-Michigan State)

The 48.1 million viewers is the highest number of viewers to watch all-or-part of the Championship game in 13 years when 50.0 million tuned in for the game between Arizona and Kentucky in 1997.

CBS Sports' broadcast of the Championship game earned an average fast national live + same day household rating/share of 14.2/23, up 31% from a 10.8/18 last year. The 14.2/23 is the highest rating since a 15.0/23 in 2005 (North Carolina-Illinois).

CBS Sports' overall tournament averaged a national household rating/share of a 6.0/13, up 5% compared to last year's 5.7/12.

Nielsen Media Research reports that 134.3 millions viewers watched all-or-part of CBS Sports' coverage of the 2010 NCAA Division I Men's Basketball Championship, up 4% from 128.9 million viewers last year. This year's 134.3 millions viewers is the highest number of viewers to watch all-or-part of the NCAA Men's Basketball Championship on CBS since 141.7 million viewers in 2005.





  [april 2010]  
S
M
T
W
T
F
S
    


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)




most recent ratings | view all posts
[05/28/26 - 03:23 PM]
2026 NBA Eastern Conference Finals Presented by Dunkin' Finishes Strong with Average Audience of 7.4 Million Viewers Across ESPN and ABC
Additionally, Game 4 on ESPN averaged 7.2 million viewers, marking the most-viewed Eastern Conference Finals Game 4 across any network since 2018.
[05/28/26 - 11:00 AM]
CBS Outpaces Competitors with Eight of the Top 25 Series Across All Streaming and Broadcast Originals in Nielsen's All-Series Ranker
CBS has the most top 25 series of any streaming or broadcast competitor and twice as many as its closest broadcast competitor, including six series with 10+ million viewers.
[05/28/26 - 10:31 AM]
FOX Delivers Most-Watched UFL Game Since League Started in 2024
1,593,000 viewers watched as Louisville defeated Dallas 37-23 on Sunday.
[05/28/26 - 10:26 AM]
FOX Scores with 110th Running of the Indianapolis 500
6,635,000 viewers watched Felix Rosenqvist edge David Malukas by 0.0233 seconds with a last-lap pass to win the Indy 500 Sunday on FOX.
[05/27/26 - 03:13 PM]
FOX Saturday Baseball Draws Strong Audience Over Holiday Weekend
2,355,000 viewers tuned in to the two-game slate highlighted by the Dodgers' 11-3 victory over the Brewers in most of the country.
[05/26/26 - 12:03 PM]
"Off Campus" Season 1 Has Reached 36 Million Viewers Worldwide in Its First 12 Days
Off Campus. On everyone's screen.
[05/26/26 - 12:01 PM]
Netflix Top 10: Week of May 18 - In Ruthless Pursuit, "Nemesis" Steals No. 1 in This Week's Top 10
Retirement in "The Boroughs" is anything but sleepy as the Duffer Brothers-produced sci-fi series took No. 2 on the list with 5.6 million views.
[05/26/26 - 11:00 AM]
"Dutton Ranch" Is the Biggest Original Series Debut in Paramount+ History
In addition to its record-setting performance on Paramount+, "Dutton Ranch" is also the #1 streaming series according to Nielsen based on average audience for the week of May 11 according to preliminary data.
[05/21/26 - 02:32 PM]
ESPN Delivered Most-Watched NBA Eastern Conference Finals Game 1 Since 2018
The New York Knicks overtime victory against the Cleveland Cavaliers on May 19 generated an average audience of 7.1 million viewers and peaked with 8.87 million viewers at 10:45 p.m. ET.

[05/21/26 - 02:00 PM]
"Survivor" Historic 50th Season Concludes with Most-Watched Finale Since 2020
The season finale drew an average of 5.78 million viewers, based on Nielsen Preliminary panel only data.
[05/21/26 - 07:01 AM]
NBC Sports' 2026 SuperMotocross Coverage Delivers Viewership Gains and Milestones
The seven races featured on NBC and Peacock averaged a Total Audience Delivery (TAD) of 468,000 viewers on NBC and Peacock, up 8% vs. 2025.
[05/20/26 - 03:05 PM]
NBC and Peacock Deliver the Most-Watched Western Conference Finals Game 1 Ever for Monday's Spurs-Thunder Double Overtime Thriller
Coverage peaked with 12.0 million viewers from 11:30-11:43 p.m. ET for the second overtime and game's conclusion.
[05/20/26 - 03:04 PM]
ESPN Aired Its Most Viewed 2026 Stanley Cup Playoffs Second Round of the Current Rights Deal
Collectively all 11 Second Round games, with nine airing on ESPN and two on ABC, delivered 2.2 million viewers, up 76% year-over-year.

[05/20/26 - 07:36 AM]
After Record-Setting 2025 Season, "Sunday Night Football" Finishes Fall-Spring TV Season as Primetime's No. 1 Show for Unprecedented 15th Consecutive Year
The series averaged 23.5 million viewers in 2025, marking the show's best-ever viewership - up nearly 1 million viewers from the prior record for the series set a decade ago (22.6 million in 2015 season) and an increase of 9% over the '24 season (21.6 million).
[05/19/26 - 02:52 PM]
Subway Series Delivers Second Most-Watched FOX Saturday Baseball Telecast of the Season
2,500,000 viewers tuned-in to the two-game slate highlighted by the Mets' 6-3 victory over the Yankees in most of the country.