or


[04/06/10 - 12:44 PM]
Oxygen's Hit Show "Tori & Dean: Home Sweet Hollywood" Scored Series Highest Premiere Ever in Key Network Demos
Oxygen spins the numbers for Monday, April 5.

[via press release from Oxygen]

OXYGEN'S HIT SHOW "TORI & DEAN: HOME SWEET HOLLYWOOD" SCORED SERIES HIGHEST PREMIERE EVER IN KEY NETWORK DEMOS

www.OxygenLive.com, Real Time Water Cooler, Records Double Digit Growth for a Series Premiere Day;

Online & Mobile Sites See Best Premiere Day Ever

NEW YORK - April 6, 2010 - Last night's season five premiere of Oxygen's "Tori & Dean: Home Sweet Hollywood" became the series' most watched season premiere among key demos, W18-34, W18-49, A18-49 and total viewers, according to Nielsen Media Research. Anchoring Oxygen's all-new Mondays of original programming this season, "Tori & Dean: Home Sweet Hollywood" season five premiere also became Oxygen's highest Monday Season premiere among W18-34 and W18-49.

Monday's premiere averaged 554,000 A18-49, 436,000 W18-49, 216,000 W18-34, 273,000 A18-34 and 816,000 total viewers. Compared to the season four premiere in May 2009, the "Tori & Dean: Home Sweet Hollywood" season five premiere was up +3% among A18-49, +3% among W18-49, +6% among W18-34, +10% among A18-34 and up +7% among total viewers.

The night also marked the kick off to the amped up real time water cooler experience, www.OxygenLive, with an all-new three-screen experience. During the premiere, Tori Spelling and Dean McDermott chatted and tweeted as well as joined fans via live video for the first time -- before the show, during breaks and after the show to talk about the episode. Compared to the OxygenLive launch with "Bad Girls Club" in December 2009, last night's OxygenLive's unique visitors were up +33%.

Versus the season four premiere day, mobile users turned out in force on Monday with a 21% increase in page views on the "Tori & Dean" showsite on wap.oxygen.com, Oxygen's mobile site. Additionally, the Oxygen wap site recorded its best "Tori & Dean: Home Sweet Hollywood" premiere day ever with a +158% increase compared to season four premiere day.

"Tori & Dean: Home Sweet Hollywood" returned to Oxygen for season five on an all-new night of original programming, Mondays at 10 p.m. ET/PT. This season Tori and Dean take a fun-filled road trip across America, giving an even closer look into the Spelling-McDermott family, including precious moments with Liam and Stella. The cross-country trip sets the season up for an intimate portrayal of the up's and down's of Tori and Dean's relationship, and how it ultimately affects their family.

Source: Nielsen Explorer, LS data.

Source: Omniture SiteCatalyst, Oxygen.com and Oxygen Mobile S5 (4/5/10) vs. S4 (5/26/09)

ABOUT OXYGEN MEDIA

Oxygen Media is a multiplatform lifestyle brand that delivers relevantand engaging content to young women who like to "live out loud." Oxygen is rewriting the rulebook for women's media by changing how the world sees entertainment from a young woman's point of view. Through a vast array of unconventional and original content including "Bad Girls Club," "Dance Your Ass Off" and "Tori & Dean: Home Sweet Hollywood," the growing cable network is the premier destination to find unique and groundbreaking unscripted programming. A social media trendsetter, Oxygen is a leading force in engaging the modern young woman, wherever they are, with popular features online including OxygenLive, shopOholic, makeOvermatic, tweetOverse and hormoneOscope. Oxygen is available in 75 million homes and online at www.oxygen.com, or on mobile devices at wap.oxygen.com. Oxygen Media is a service of NBC Universal.





  [april 2010]  
S
M
T
W
T
F
S
    


· TORI & DEAN: HOME SWEET HOLLYWOOD (OXYGEN)





most recent ratings | view all posts
[09/30/16 - 08:57 AM]
Thursday's Broadcast Ratings: "Grey's Anatomy" Tops Viewers, Demos for ABC
The Alphabet's mainstay and NBC's "The Blacklist" are the only series to post year-to-year gains among adults 18-49.

[09/29/16 - 08:47 AM]
Wednesday's Broadcast Ratings: FOX Tops Charts with "Empire"
ABC's "Designated Survivor" however is the only series to post year-to-year gains for its network.

[09/29/16 - 07:35 AM]
Logo Breaks Records with Highest Rated Thursday in Network History
Logo further spins the numbers for Thursday, September 22.

[09/28/16 - 10:20 AM]
OWN Delivers Its Highest-Rated, Most-Watched and Highest-Ranked Quarter in Network History
OWN spins the numbers for the quarter to date.

[09/28/16 - 09:31 AM]
Tuesday's Broadcast Ratings: NBC Tops Demos with "The Voice," "This Is Us"
The newcomer posts big gains from the Peacock's audience a year ago.

[09/27/16 - 09:10 AM]
Monday's Broadcast Ratings: NBC Tops Coverage of the First Presidential Debate
Said 90-minute telecast draws a collective 45.3 million viewers between ABC, CBS, FOX and NBC.

[09/26/16 - 09:42 AM]
Bravo Media Finishes 3Q with the Biggest On-Air and Online Growth Among the Top 10 Ad Supported Cable Entertainment Networks
Bravo spins the numbers for the quarter to date.

[09/26/16 - 08:37 AM]
Sunday's Broadcast Ratings: "Sunday Night Football" Tops Charts on Night of Declines
FOX's "The Simpsons" is the only series to post year-to-year gains on the broadcast networks.

[09/25/16 - 11:26 AM]
Saturday's Broadcast Ratings: ABC Tops Demos with College Football
The Alphabet wins the night among adults 18-49 while CBS is the most-watched network.

[09/25/16 - 11:18 AM]
"This Is Us" Grabs NBC's Best Premiere Live + 3 Lift Ever in 18-49 Rating
NBC further spins the numbers for Tuesday, September 20.

[09/25/16 - 11:02 AM]
FOX Comedies - "Brooklyn Nine-Nine," "New Girl" and "Scream Queens" - See Significant Gains in Live + 3
FOX further spins the numbers for Tuesday, September 20.

[09/25/16 - 10:12 AM]
College Football Week 4: ESPN/ABC with Five of the Six Highest Overnights Across All Networks
ESPN spins the numbers for Saturday, September 24.

[09/25/16 - 08:30 AM]
ABC's "S.H.I.E.L.D." Is Tuesday's Biggest Gainer in Adults 18-49 with a Best-Ever 82% Jump
ABC further spins the numbers for Tuesday, September 20.

[09/24/16 - 11:16 AM]
FOX Hit Dramas - "Gotham" and "Lucifer" - See Significant Gains in Live + 3
FOX further spins the numbers for Monday, September 19.

[09/24/16 - 10:06 AM]
Monday's "The Good Place" Is the Week's Top Debut Half-Hour of a New Comedy in Live + 3
NBC further spins the numbers for Monday, September 19.