or


[04/12/10 - 03:21 PM]
The CW Garners Largest Playback Percentage in Live+7
The CW further spins the numbers for the week of March 22-28.
[via press release from The CW]

THE CW GARNERS LARGEST PLAYBACK PERCENTAGE IN LIVE+7

90210 More Than Doubles Its Live Viewing Audience with DVRs in Key Demos

VAMPIRE DIARIES and TOP MODEL Each Add Over 1 Million Viewers with All DVR Playback Factored In

April 12, 2009 (Burbank, CA) - The CW Network continues to lead all networks in primetime gains from all DVR playback for the week ending March 28, 2010, according to Nielsen Live+7 day vs. Live-Only viewing. The CW's biggest increases came in its young target demos of women 18-34 (40%, 1.88rtg v. 1.13rtg) and adults 18-34 (39%, 1.35rtg v. 0.83rtg), followed by women 18-49 (38%, 1.54rtg v. 0.96rtg) and adults 18-49 (36%, 1.15rtg v. 0.74rtg).

90210 saw its ratings more than double once all DVR playback was factored in (Live+7 vs. live-viewing comparisons) among all key demos. With largest percentage gains of any show on television, 90210's ratings improved 137% in women 18-34 (1.99rtg v. 0.84rtg), 127% in women 18-49 (1.5rtg v. 0.66rtg), 138% in adults 18-34 (1.38rtg v. 0.58rtg) and 118% in adults 18-49 (1.07rtg v. 0.49rtg).

Freshman smash THE VAMPIRE DIARIES only gets bigger once all DVR playback is included, gaining 90% in women 18-34 (3.15rtg v. 1.66rtg), 79% in adults 18-34 (2.35rtg v. 1.31rtg) and 77% in women 18-49 (2.58tg v. 1.46rtg). SUPERNATURAL improved 49% in women 18-34 (1.59rtg v. 1.07rtg), 56% in adults 18-34 (1.58rtg v. 1.01rtg) and 46% in women 18-49 (1.59rtg v. 1.09rtg).

Monday hit GOSSIP GIRL continues to reap the benefits of the DVR culture while freshman LIFE UNEXPECTED also draws considerable gains from Live+7. GOSSIP GIRL improved 66% in women 18-34 (2.9rtg v. 1.75rtg), 60% in adults 18-34 (1.94rtg v. 1.21rtg) and 69% in women 18-49 (1.96rtg v. 1.16rtg); while LIFE UNEXPECTED gained 64% in women 18-34 (1.8rtg v. 1.1rtg), 48% in adults 18-34 (1.35rtg v. 0.91rtg) and 54% in women 18-49 (1.39rtg v. 0.9rtg).

TOP MODEL's ratings improved by 64% in women 18-34 (2.96rtg v. 1.8rtg), 58% in adults 18-34 (1.83rtg v. 1.16rtg) and 63% in women 18-49 (2.57rtg v. 1.58rtg) in Live+7 v. live-only comparisions.

THE VAMPIRE DIARIES and TOP MODEL also add well over a million more viewers once all DVR playback was factored in, with VAMPIRE DIARIES adding 1.6million more viewers (4.28mil v. 2.68mil) and TOP MODEL improved by over 1 million viewers from DVR playback (3.61mil v. 2.58mil).





  [april 2010]  
S
M
T
W
T
F
S
    


· 90210 (CW)
· AMERICA'S NEXT TOP MODEL (VH1)
· GOSSIP GIRL (CW)
· LIFE UNEXPECTED (CW)
· SUPERNATURAL (CW)
· VAMPIRE DIARIES, THE (CW)




most recent ratings | view all posts
[08/18/26 - 12:01 PM]
Netflix Top 10: Week of August 10 - "My Life with the Walter Boys" Lassos No. 1 in This Week's Top 10
"Conversations with a Killer: The Charles Manson Tapes" launched in the No. 2 spot on the English TV list, gathering 4.9 million views.

[08/14/26 - 01:45 PM]
ABC News Is No. 1 on Sunday Morning and Friday Night
"20/20" saw year-to-year increases in all key target demos: Total Viewers, Adults 25-54 and Adults 18-49.
[08/13/26 - 03:39 PM]
ESPN Delivers Its Second Most-Watched WNBA Regular Season Game in 30 Years of Coverage!
The New York Liberty-Indiana Fever matchup averaged 2 million viewers on Tuesday, August 11.
[08/12/26 - 02:29 PM]
"Live with Kelly and Mark" Jumps to Best Audience in Three Months
"Live" has now ranked as the No. 1 talk show in syndication for 182 consecutive weeks (more than three years) across all key measures.
[08/12/26 - 12:01 PM]
Top 10 Most-Watched Prime Original Films & Series for the Week of August 3
"Sterling Point," "Ride or Die," "Off Campus," "Reacher," and "Elle" led all original series worldwide.
[08/11/26 - 02:45 PM]
FOX Saturday Baseball Delivers #1 MLB Telecast of the Week on Any Network
2,223,000 viewers tuned-in to a three-game slate that featured the White Sox's 6-3 victory over the Guardians in most of the country.
[08/11/26 - 02:43 PM]
ESPN Delivers Its 2nd Most-Watched WNBA Game Ever for the Second Consecutive Week!
The Indiana Fever-Chicago Sky matchup averaged 2.6 million viewers on ABC on Saturday, August 8.
[08/11/26 - 12:01 PM]
Netflix Top 10: Week of August 3 - "The Last House" Invites You to Stay at No. 1 in This Week's Top 10
"The Idaho Murders: College Nightmare" held the top spot on the English TV list with 10.6 million views.
[08/10/26 - 10:37 AM]
Discovery's Shark Week Delivers Best Ratings in Seven Years
Primetime telecasts averaged a 0.77 L3 rating among Adults 25-54, marking the largest year-over-year increase in 13 years and the first year of ratings growth since 2023.
[08/05/26 - 12:01 PM]
Top 10 Most-Watched Prime Original Films & Series for the Week of July 27
"Ride or Die," "Off Campus," "Adarsh Baal Vidyalaya," "Elle," and "Reacher" led all original series worldwide.
[08/05/26 - 07:03 AM]
Red Sox-Dodgers Averages 3.8 Million Viewers on NBC & Peacock, Marking First Time "Sunday Night Baseball" Has Topped 3 Million Viewers in Three Straight Games
Boston defeated Los Angeles, 8-4, this past Sunday night with a TAD of 3.8 million viewers on NBC and Peacock.
[08/04/26 - 02:59 PM]
ESPN Delivers Its Second Most-Watched Regular Season WNBA Game Ever!
The Indiana Fever-Minnesota Lynx matchup averaged 2.5 million viewers on ABC on Sunday, August 2.
[08/04/26 - 02:29 PM]
FOX Saturday Baseball Delivers Second Best Performance This Season with 2.834 Million Viewers
Coverage reached a peak audience of 3,222,000 viewers from 9:15-9:30 PM ET.
[08/04/26 - 12:01 PM]
Netflix Top 10: Week of July 27 - The Celebration Continues as Kevin Hart's "72 Hours" Holds No. 1 for a Second Week
"The Idaho Murders: College Nightmare" launched at the top of the English TV list with 18.2 million views.
[08/03/26 - 11:03 AM]
Ben Affleck and Jamie Ding Score Best Audience in a Year with Million-Dollar Win on "Who Wants to Be a Millionaire"
The July 29 episode rose from last week's season premiere with 4.22 million viewers.