or


[04/12/10 - 03:21 PM]
The CW Garners Largest Playback Percentage in Live+7
The CW further spins the numbers for the week of March 22-28.

[via press release from The CW]

THE CW GARNERS LARGEST PLAYBACK PERCENTAGE IN LIVE+7

90210 More Than Doubles Its Live Viewing Audience with DVRs in Key Demos

VAMPIRE DIARIES and TOP MODEL Each Add Over 1 Million Viewers with All DVR Playback Factored In

April 12, 2009 (Burbank, CA) - The CW Network continues to lead all networks in primetime gains from all DVR playback for the week ending March 28, 2010, according to Nielsen Live+7 day vs. Live-Only viewing. The CW's biggest increases came in its young target demos of women 18-34 (40%, 1.88rtg v. 1.13rtg) and adults 18-34 (39%, 1.35rtg v. 0.83rtg), followed by women 18-49 (38%, 1.54rtg v. 0.96rtg) and adults 18-49 (36%, 1.15rtg v. 0.74rtg).

90210 saw its ratings more than double once all DVR playback was factored in (Live+7 vs. live-viewing comparisons) among all key demos. With largest percentage gains of any show on television, 90210's ratings improved 137% in women 18-34 (1.99rtg v. 0.84rtg), 127% in women 18-49 (1.5rtg v. 0.66rtg), 138% in adults 18-34 (1.38rtg v. 0.58rtg) and 118% in adults 18-49 (1.07rtg v. 0.49rtg).

Freshman smash THE VAMPIRE DIARIES only gets bigger once all DVR playback is included, gaining 90% in women 18-34 (3.15rtg v. 1.66rtg), 79% in adults 18-34 (2.35rtg v. 1.31rtg) and 77% in women 18-49 (2.58tg v. 1.46rtg). SUPERNATURAL improved 49% in women 18-34 (1.59rtg v. 1.07rtg), 56% in adults 18-34 (1.58rtg v. 1.01rtg) and 46% in women 18-49 (1.59rtg v. 1.09rtg).

Monday hit GOSSIP GIRL continues to reap the benefits of the DVR culture while freshman LIFE UNEXPECTED also draws considerable gains from Live+7. GOSSIP GIRL improved 66% in women 18-34 (2.9rtg v. 1.75rtg), 60% in adults 18-34 (1.94rtg v. 1.21rtg) and 69% in women 18-49 (1.96rtg v. 1.16rtg); while LIFE UNEXPECTED gained 64% in women 18-34 (1.8rtg v. 1.1rtg), 48% in adults 18-34 (1.35rtg v. 0.91rtg) and 54% in women 18-49 (1.39rtg v. 0.9rtg).

TOP MODEL's ratings improved by 64% in women 18-34 (2.96rtg v. 1.8rtg), 58% in adults 18-34 (1.83rtg v. 1.16rtg) and 63% in women 18-49 (2.57rtg v. 1.58rtg) in Live+7 v. live-only comparisions.

THE VAMPIRE DIARIES and TOP MODEL also add well over a million more viewers once all DVR playback was factored in, with VAMPIRE DIARIES adding 1.6million more viewers (4.28mil v. 2.68mil) and TOP MODEL improved by over 1 million viewers from DVR playback (3.61mil v. 2.58mil).





  [april 2010]  
S
M
T
W
T
F
S
    


· 90210 (CW)
· AMERICA'S NEXT TOP MODEL (CW)
· GOSSIP GIRL (CW)
· LIFE UNEXPECTED (CW)
· SUPERNATURAL (CW)
· VAMPIRE DIARIES, THE (CW)





most recent ratings | view all posts
[09/18/14 - 08:29 AM]
Wednesday's Broadcast Ratings: NBC Tops Charts with "Got Talent" Finale, "Laura" Premiere
The Peacock easily leads the night in both total viewers and adults 18-49.

[09/17/14 - 09:25 AM]
"The Ultimate Fighter" Premiere Attracts 2.54 Million Viewers
FOX Sports spins the numbers for Wednesday, September 10.

[09/17/14 - 08:38 AM]
"America's Got Talent" Grows by 32% Week to Week in Adult 18-49 Rating and 16% in Total Viewers
NBC spins the numbers for Tuesday, September 16.

[09/17/14 - 08:30 AM]
Tuesday's Broadcast Ratings: NBC Holds Onto Top Spot with "America's Got Talent"
Plus: FOX's "New Girl" and "The Mindy Project" return down more than 30% from a year ago among adults 18-49.

[09/17/14 - 08:24 AM]
ABC's "Dancing" Finishes as Tuesday's Most-Watched TV Show, Outdrawing NBC's Tuesday Finale of "America's Got Talent"
ABC spins the numbers for Tuesday, September 16.

[09/16/14 - 03:06 PM]
"Monday Night Football" Helps ESPN Win the Night among All Networks
ESPN spins the numbers for Monday, September 15.

[09/16/14 - 01:18 PM]
"Ray Donovan" Delivers Highest Rated Episode & Night Ever!
Showtime spins the numbers for Sunday, September 14.

[09/16/14 - 01:04 PM]
Season Three Finale of History's "Mountain Men" Hits 3.0 Million Total Viewers, Ranking as Cable's Top Show for the Night
History spins the numbers for Sunday, September 14.

[09/16/14 - 12:04 PM]
Adult Swim Ranks #1 Among Basic Cable Networks for Total Day Delivery of Adults 18-24 & 18-34 for the Second Week Of September
Turner spins the numbers for the week of September 8-14.

[09/16/14 - 10:45 AM]
Bears-49ers on NBC's "Sunday Night Football" Is NFL's Most-Watched West Coast Sunday Primetime Game Ever
NBC further spins the numbers for Sunday, September 14.

[09/16/14 - 08:56 AM]
"American Ninja Warrior: USA vs. the World" Wins the Night Among the Big 4 in Adults 18-34, Men 18-34 and Men 18-49
NBC spins the numbers for Monday, September 15.

[09/16/14 - 08:53 AM]
"Live with Kelly and Michael" Marks Its Most-Watched Premiere Week in 7 Years
Disney-ABC Domestic Television spins the numbers for the week of September 1-5.

[09/16/14 - 08:40 AM]
Monday's Broadcast Ratings: ABC, FOX Share Demo Crown
The return of "Dancing with the Stars" and the finale of "MasterChef" power their respective networks.

[09/16/14 - 08:30 AM]
NBC Finishes #1 for the Full 52-Week 2013-14 Primetime Television Season
NBC spins the numbers for the season to date.

[09/16/14 - 08:26 AM]
ABC Wins with the "Dancing" Premiere - TV's Most-Watched Series Telecast Since May
ABC spins the numbers for Monday, September 15.