or


[04/12/10 - 03:21 PM]
The CW Garners Largest Playback Percentage in Live+7
The CW further spins the numbers for the week of March 22-28.

[via press release from The CW]

THE CW GARNERS LARGEST PLAYBACK PERCENTAGE IN LIVE+7

90210 More Than Doubles Its Live Viewing Audience with DVRs in Key Demos

VAMPIRE DIARIES and TOP MODEL Each Add Over 1 Million Viewers with All DVR Playback Factored In

April 12, 2009 (Burbank, CA) - The CW Network continues to lead all networks in primetime gains from all DVR playback for the week ending March 28, 2010, according to Nielsen Live+7 day vs. Live-Only viewing. The CW's biggest increases came in its young target demos of women 18-34 (40%, 1.88rtg v. 1.13rtg) and adults 18-34 (39%, 1.35rtg v. 0.83rtg), followed by women 18-49 (38%, 1.54rtg v. 0.96rtg) and adults 18-49 (36%, 1.15rtg v. 0.74rtg).

90210 saw its ratings more than double once all DVR playback was factored in (Live+7 vs. live-viewing comparisons) among all key demos. With largest percentage gains of any show on television, 90210's ratings improved 137% in women 18-34 (1.99rtg v. 0.84rtg), 127% in women 18-49 (1.5rtg v. 0.66rtg), 138% in adults 18-34 (1.38rtg v. 0.58rtg) and 118% in adults 18-49 (1.07rtg v. 0.49rtg).

Freshman smash THE VAMPIRE DIARIES only gets bigger once all DVR playback is included, gaining 90% in women 18-34 (3.15rtg v. 1.66rtg), 79% in adults 18-34 (2.35rtg v. 1.31rtg) and 77% in women 18-49 (2.58tg v. 1.46rtg). SUPERNATURAL improved 49% in women 18-34 (1.59rtg v. 1.07rtg), 56% in adults 18-34 (1.58rtg v. 1.01rtg) and 46% in women 18-49 (1.59rtg v. 1.09rtg).

Monday hit GOSSIP GIRL continues to reap the benefits of the DVR culture while freshman LIFE UNEXPECTED also draws considerable gains from Live+7. GOSSIP GIRL improved 66% in women 18-34 (2.9rtg v. 1.75rtg), 60% in adults 18-34 (1.94rtg v. 1.21rtg) and 69% in women 18-49 (1.96rtg v. 1.16rtg); while LIFE UNEXPECTED gained 64% in women 18-34 (1.8rtg v. 1.1rtg), 48% in adults 18-34 (1.35rtg v. 0.91rtg) and 54% in women 18-49 (1.39rtg v. 0.9rtg).

TOP MODEL's ratings improved by 64% in women 18-34 (2.96rtg v. 1.8rtg), 58% in adults 18-34 (1.83rtg v. 1.16rtg) and 63% in women 18-49 (2.57rtg v. 1.58rtg) in Live+7 v. live-only comparisions.

THE VAMPIRE DIARIES and TOP MODEL also add well over a million more viewers once all DVR playback was factored in, with VAMPIRE DIARIES adding 1.6million more viewers (4.28mil v. 2.68mil) and TOP MODEL improved by over 1 million viewers from DVR playback (3.61mil v. 2.58mil).





  [april 2010]  
S
M
T
W
T
F
S
    


· 90210 (CW)
· AMERICA'S NEXT TOP MODEL (VH1)
· GOSSIP GIRL (CW)
· LIFE UNEXPECTED (CW)
· SUPERNATURAL (CW)
· VAMPIRE DIARIES, THE (CW)





most recent ratings | view all posts
[01/20/18 - 08:35 AM]
Friday's Broadcast Ratings: CBS Keeps Top Spot in Viewers, Demos
"MacGyver" and "Hawaii Five-0" lead the night in adults 18-49, while "Blue Bloods" is the most-watched program.

[01/19/18 - 08:13 AM]
Thursday's Broadcast Ratings: CBS Holds Off Competition in Viewers, Demos
Plus: ABC and The CW's dramas return up from their fall finales.

[01/18/18 - 08:18 AM]
Wednesday's Broadcast Ratings: FOX, "9-1-1" Edge Demo Race
The network's new drama helps lead the night among adults 18-49.

[01/17/18 - 08:13 AM]
Tuesday's Broadcast Ratings: "This Is Us," "Ellen's Game of Games" Top Charts for NBC
The Peacock cruises to victory among adults 18-49 last night.

[01/16/18 - 06:20 PM]
"The Office" Marathon Delivers Big Gains for Comedy Central with Total-Day Rating Up 71% Against Year-Ago
Comedy Central spins the numbers for Monday, January 15.

[01/16/18 - 08:15 AM]
Monday's Broadcast Ratings: "Bachelor," "Good Doctor" Top Charts for ABC
The Alphabet's duo helps lead the night in total viewers and adults 18-49.

[01/15/18 - 08:26 AM]
Sunday's Broadcast Ratings: FOX Gets Huge Boost from NFL Overrun
The network's playoff coverage grows to more than 35 million viewers last night.

[01/14/18 - 08:27 AM]
Saturday's Broadcast Ratings: CBS Rides NFL Playoffs to Victory
Divisional game between the Titans and Patriots easily wins the night in all categories.

[01/13/18 - 08:32 AM]
Friday's Broadcast Ratings: CBS Dramas Hold Onto Top Spot
Mainstay "Blue Bloods" is the night's most-watched program.

[01/12/18 - 09:04 AM]
2017 Marks BBC America's Most Watched Year Ever
BBC American further spins the numbers for the year to date.

[01/12/18 - 08:30 AM]
Thursday's Broadcast Ratings: Comedies Pave the Way for CBS Victory
"The Big Bang Theory" and "Young Sheldon" are the top draws in both total viewers and adults 18-49.

[01/11/18 - 08:19 AM]
Wednesday's Broadcast Ratings: FOX Edges Tight Race Among Adults 18-49
Week two of "The X-Files" and "9-1-1" power the network to the demo crown.

[01/10/18 - 09:36 AM]
CMT's "Nashville" Final Season Debuts on High Note
CMT further spins the numbers for Thursday, January 4.

[01/10/18 - 08:14 AM]
Tuesday's Broadcast Ratings: "This Is Us" Returns on Top in Demos for NBC
The Peacock tops the charts among adults 18-49 while CBS is the most-watched broadcaster.

[01/09/18 - 08:44 AM]
Monday's Broadcast Ratings: ABC, "The Good Doctor" Top Competition
The Alphabet wins the evening in total viewers and adults 18-49 amongst the broadcast networks.