or


[04/29/10 - 08:51 AM]
ABC Hits 11-Week-Highs on Wednesday
ABC spins the numbers for Wednesday, April 28.

[via press release from ABC]

ABC Hits 11-Week-Highs on Wednesday

Some info for ABC's Wednesday, ahead of the regular press release.

ABC hit 11-week-highs on Wednesday with viewers and young adults - best since 2/10/10.

The Middle won its time period in Total Viewers and Adults 18-49, posting its best numbers since 3/24/10.

Modern Family was Wednesday's #1 scripted TV show in AD18-49 for its 9th straight original airing, pulling its best numbers since January - since 1/6/10 in Total Viewers and its highest number in the demo since 1/20/10. The show hit its best-ever numbers against American Idol and achieved series highs with key Men (M18-34/M18-49).

Cougar Town was the #1 scripted show in its slot in Adults 18-49 for the 3rd time in last 4 originals airings, drawing its largest audience since January (1/20/10) and its highest Adult 18-49 number since the beginning of February (2/3/10). Cougar Town also drew its largest-ever audience against Idol.

The series debut of Happy Town boosted the 10 o'clock hour for ABC year to year by 6% in Total Viewers and by 13% in Adults 18-49, over the year-ago night with original drama programming (The Unusuals). In addition, the new series also improved the time period for ABC over its averages with regular programming this season by 11% in Total Viewers and by 6% in Adults 18-49 (Eastwick/Ugly Betty). Competitively, Happy Town ranked #2 against its veteran NBC (L&O: SVU) and CBS (CSI: NY) drama competition in the 10pm hour with Adults 18-49 and Adults 18-34.

Quick Take for Wednesday, April 28, 2010 (Fast Affiliate Live + Same Day Ratings)

ABC Hits 11-Week Highs on Wednesday in Total Viewers and Adults 18-49

ABC's "The Middle" Wins its Time Period with its Best Numbers in 5 Weeks

Posting its Best Results Since January, ABC's "Modern Family" is Wednesday's No. 1 Scripted TV Show for its 9th Straight Original Telecast in Adults 18-49

Drawing its Biggest-Ever Audience Against "Idol," "Cougar Town" is the No. 1 Scripted TV Show at 9:30pm in Adults 18-49 for its 3rd Time in its Last 4 Originals

The Series Debut of "Happy Town" Improves its Hour for ABC Year to Year And Season to Date, Ranking No. 2 Against its Veteran Drama Competition

Wednesday Night (8:00-11:00 p.m.)

ABC earned second place to an "Idol"-led Fox on Wednesday night among Adults 18-49 (2.4/7), beating third-place NBC by 26% (1.9/6) and fourth-place CBS by 33% (1.8/5).

· Among Total Viewers (6.5 million) and Adults 18-49 (2.4/7), ABC marked its strongest Wednesday in 11 weeks - since 2/10/10.

"The Middle" (8:30-9:00 p.m.)

Jumping over its lead-in, ABC's "The Middle" won its half-hour for its 2nd straight original telecast among Total Viewers (7.1 million) and Adults 18-49 (2.4/7). In fact among Adults 18-49, the ABC freshman comedy has finished as the No. 1 scripted show in its half-hour on 4 of its last 5 first-run broadcasts.

· Building its viewer and young adults numbers for its 2nd straight original airing, "The Middle" posted its best results in 5 weeks - since 3/24/10.

"Modern Family" (9:00-9:30 p.m.)

Opposite "Idol" at 9:00 p.m., ABC's "Modern Family" built sharply on its lead-in to stand as the No. 1 scripted show in its time slot among Total Viewers (9.8 million) and Adults 18-49 (4.1/11). In addition, "Modern Family" ran in a virtual tie with "American Idol" as the No. 1 program in the half-hour with Men 18-34 for its 3rd straight original, as the two shows once again tied in audience share (3.4/11 vs. 3.5/11).

· "Modern Family" qualified as Wednesday's No. 1 scripted TV show for its 9th consecutive first-run broadcast in young Adults (AD18-34/AD18-49).

· In viewers and young adults, "Modern Family" marked its strongest performance since January, posting its best-ever numbers against "American Idol" - since 1/6/10 and 1/20/10, respectively. "Modern Family" achieved series highs with key Men (M18-34/M18-49).

"Cougar Town" (9:30-10:00 p.m.)

Opposite the second half-hour of a surging "Idol," ABC freshman "Cougar Town" qualified as the No. 1 scripted program at 9:30pm in Adults 18-49 (2.8/7) for the 3rd time in its last 4 original telecasts. In addition, the ABC freshman series marked its 4th consecutive original airing as the top-rated scripted show in its slot with Adults 18-34, Men 18-34 and Women 18-34.

· "Cougar Town" was up over its most recent original in Total Viewers (+12% - 6.5 million vs. 5.8 million) and in Adults 18-49 (+12% - 2.8/7 vs. 2.5/7), drawing its largest audience since January and top young adult number since the beginning of February - since 1/20/10 and 2/3/10, respectively. In fact "Cougar Town" generated its largest-ever audience against "Idol."

"Happy Town" (10:00-11:00 p.m.)

The series debut of "Happy Town" ranked No. 2 against its veteran NBC ("L&O: SVU") and CBS ("CSI: NY") drama competition in the 10:00 p.m. hour with Adults 18-49 (1.7/5) and Adults 18-34 (1.4/4).

· "Happy Town" improved its hour for ABC both year to year and over the Net's averages this season with regular programming. ABC was up year to year in the hour by 6% in Total Viewers (5.2 million vs. 4.9 million) and by 13% in Adults 18-49 (1.7/5 vs. 1.5/4), over the year-ago night with original drama programming ("The Unusuals"). The new series also improved its time period over the Net's averages with regular programming this season by 11% in Total Viewers and by 6% in Adults 18-49 ("Eastwick"/Ugly Betty" = 4.7 million and 1.6/5).

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 36% currently, from 31% at the same point in 2009. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: Nielsen Media Research (Fast Affiliate, Live + Same Day Ratings), 4/28/10.





  [april 2010]  
S
M
T
W
T
F
S
    


· COUGAR TOWN (TBS)
· CSI: NEW YORK (CBS)
· EASTWICK (ABC)
· HAPPY TOWN (ABC)
· LAW & ORDER: SPECIAL VICTIMS UNIT (NBC)
· MIDDLE, THE (ABC)
· MODERN FAMILY (ABC)
· UGLY BETTY (ABC)
· UNUSUALS, THE (ABC)





most recent ratings | view all posts
[08/05/25 - 12:01 PM]
Netflix Top 10 Week of July 28: "Happy Gilmore 2" Continues to Swing Big at No. 1 in This Week's Top 10
The Yosemite National Park-set thriller "Untamed" maintained the No. 1 spot on the English TV List for a third week with another 12.2 million views added to its accumulated 59.6 million total.

[08/05/25 - 11:01 AM]
ESPN's "Sunday Night Baseball" Featuring the Detroit Tigers vs. Philadelphia Phillies Averaged 2 Million Viewers - Up 72% from Last Year's Comparable Game
"Sunday Night Baseball" is averaging 1,680,000 million viewers, up seven percent from last year.

[08/05/25 - 10:27 AM]
ABC Airs One of Its Most-Watched WNBA Games This Season
The Indiana Fever's win over the Seattle Storm averaged 1.6 million viewers, peaking with 2.0 million.

[08/01/25 - 01:56 PM]
Matt Damon and Ken Jennings' Million Dollar Win Scores Big in Ratings for "Who Wants to Be a Millionaire"
The series owns ABC's top two entertainment telecasts in Total Viewers summer to date with its week 2 episode (4.46 million) and season premiere (4.24 million).

[08/01/25 - 10:15 AM]
"Big Brother" Watched by Nearly 26 Million Unique Viewers
On Paramount+, the series ranks as the #1 unscripted program and #7 program overall in reach and total time spent since its July 10 premiere.

[07/30/25 - 04:01 PM]
"South Park" Season 27 Premiere Surges with Nearly 6M Cross-Platform Viewers and Biggest Share in Over 25 Years
Tune-in tonight, July 30, for an encore airing of the premiere episode, "Sermon on the 'Mount," with a new episode airing Wednesday, August 6 at 10 p.m. ET on Comedy Central and next day on Paramount+.

[07/30/25 - 03:06 PM]
"Christmas in July" Gifts Hallmark Channel #1 Most-Watched Entertainment Cable Network of the Month
The network's first-ever limited docuseries "Christmas at Sea" was the #2 most-watched entertainment cable program in its time period on Mondays among Women 18+.

[07/29/25 - 12:01 PM]
Netflix Top 10 Week of July 21: "Happy Gilmore 2" Finds Its Happy Place at No. 1 in This Week's Top 10
Mystery thriller "Untamed" spent another week at No. 1 on the English TV List.

[07/29/25 - 11:46 AM]
ABC Airs Another of Its Most-Watched WNBA Games Ever: Indiana Fever vs Chicago Sky Averaged 1.5 Million Viewers, Up 17% from Last Year's ABC Average
Said audience peaked with 1.7 million viewers.

[07/28/25 - 12:03 PM]
"The Summer I Turned Pretty" Season 3 Draws 25 Million Viewers in Its First 7 Days and Reaches #1 in Over 120 Countries
The show of summer is "Summer."

[07/25/25 - 02:51 PM]
ABC Summer Game Shows "Who Wants to Be a Millionaire" and "Match Game" Return for New Seasons with Multi-Year Highs
"Millionaire" returned for a new season as the No. 1 telecast of the night among Total Viewers (4.24 million), earning its most-watched telecast in over four years.

[07/25/25 - 08:59 AM]
"Live with Kelly and Mark" Grows for the Second Week in a Row in Total Viewers and Households
On Tuesday (7/8/25), featuring Jensen Ackles, "Live with Kelly and Mark" turned in its most-watched telecast (2.285 million) in nearly two months.

[07/22/25 - 03:03 PM]
ABC News' "Nightline" Ranks No. 1 in Adults 18-49, Leading CBS' "After Midnight" and NBC's "Late Night with Seth Meyers" in the Demo for the 6th Consecutive Week
"Nightline" posted week-to-week increases in Adults 25-54 and Adults 18-49, hitting a 4-week high in the key Adult news demo.

[07/22/25 - 12:01 PM]
Netflix Top 10 Week of July 14: "Untamed" Hunts and "KPop Demon Hunters" Slay in This Week's Top 10
True crime lovers also made their voices heard - documentary series "Amy Bradley Is Missing" appeared at No. 2 on the English TV list, with 12.2 million views.

[07/22/25 - 10:30 AM]
2025 NBA Las Vegas Summer League Viewership Up Double Digits
Said telecasts averaged an audience of 255,000 viewers, up 27% from last year.