[05/13/10 - 09:20 AM]
ABC's "Kimmel" Draws Its Largest Audience in 3 Months
ABC spins the late-night numbers for the week of May 3-7.

[via press release from ABC]

Fringe Ratings Report: ABC Late-Night Programming Week of May 3, 2010

ABC's "Kimmel" Draws its Largest Audience in 3 Months

"JKL" Better NBC's "Fallon" in Total Viewers for the 2nd Straight Week

"JKL" Outperforms CBS' "Ferguson" Across All Key Women Demos For the 2nd Week in a Row

Weekly National Ratings:

During the week of May 3, 2010, ABC's "Jimmy Kimmel Live" was up over the prior week in Total Viewers (1.75 million vs. 1.73 million) for the 2nd consecutive week. In fact, "Kimmel" drew its largest overall audience in 3 months � since w/o 2/8/10. In addition, "JKL" was up by 11% in Total Viewers (1.75 million vs. 1.58 million) over the same week last year.

· For the week, ABC's "Jimmy Kimmel Live" bettered NBC's "Late Night with Jimmy Fallon" in Total Viewers (+9% - 1.75 million vs. 1.60 million) for the 2nd straight week. Season to date, "JKL" is attracting 7% more viewers overall than NBC's "Fallon" (1.66 million vs. 1.55 million).

· "Jimmy Kimmel Live" defeated CBS' "The Late Late Show with Craig Ferguson" for the 2nd week in a row across each of the key Women demographics: Women 18-34 (+11% - 155,000 vs. 140,000), Women 18-49 (+22% - 431,000 vs. 352,000) and Women 25-54 (+9% - 512,000 vs. 468,000).

Source: The Nielsen Company, Live + Same Day National Program Ratings for week of 5/3/10.

Ratings Report for ABC News' "Nightline" For the Week of May 3, 2010




ABC News' "Nightline" was the No. 2 program among A25-54, A18-49 and Total Viewers for the week of May 3, 2010, according to Nielsen Media Research. This is the seventh week in a row "Nightline" placed second among Total Viewers. Year to year, "Nightline" was the only show versus the competition to increase: +6% among A25-54, +4% among A18-49 and +1% among Total Viewers. Week to week, "Nightline" grew +2% among A25-54, +1% among Total Viewers, and+5% among A18-49.

"Nightline" continues to cut the total viewing and A25-54 gaps with NBC's "The Tonight Show." Compared to the same week last year, "Nightline" cut the total viewing gap with NBC by -77% and the Adults 25-54 gap by -65%. Week to week, "Nightline" cut the total viewing gap by -21% with NBC. This marks the smallest weekly total viewing gap between the two shows since the week of February 8, 2010.

ABC News' "Nightline" is anchored by Cynthia McFadden, Terry Moran and Martin Bashir. John Donvan and Vicki Mabrey are correspondents. James Goldston is the executive producer. The program airs weeknights at 11:35 p.m., ET on the ABC Television Network.

(Week of May 3, 2010)

TOTAL VIEWERS A25-54(000)/Rtg A18-49(000)/Rtg

ABC "Nightline" 3,710,000 1,600,000/ 1.3 1,310,000/ 1.0

CBS "Late Show" 3,540,000 1,560,000/ 1.3 1,230,000/ .9

NBC "Tonight" 3,980,000 1,790,000/ 1.4 1,460,000/ 1.1

Source: The Nielsen Company, NTI Total Viewers, Adults 25-54 & Adults 18-49 Live + SD weeks of 5/3/10, 4/26/10 & 5/4/09.

  [may 2010]  

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