ABC Dominates its Friday Competition in Adults 18-49
Friday Night (8-11pm)
For the 2nd week in a row, ABC ranked #1 on Friday against its network rivals among Adults 18-49, beating CBS by 21%, NBC by 31% and Fox by 42%. ABC's Primetime: What Would You Do? and 20/20 tied as the tied as Friday's top-rated programs in the key young adult sales demo across the major nets. The two ABC shows also tied as the #1 TV shows of the night with Adults 25-54. And at 10pm, 20/20 stood as Friday's most-watched TV show overall in Total Viewers.
· Growing its numbers on the night for the 2nd week in a row, ABC generated its best Friday in 7 weeks among Total Viewers and Adults 18-49 - since 3/26/10.
Wife Swap (8-9pm):
Wife Swap earned second place in the 8 o'clock hour among Total Viewers and across all key Women (W18-34/W18-49/W25-54), while standing as the #1 broadcast in the time slot with Teens 12-17.
Primetime: What Would You Do? (9-10pm):
Surging from its lead-in (+1.7 mil/+38% in AD18-49), ABC News' Primetime: What Would You Do? beat out its network rivals in the 9 o'clock hour for the 2nd week in a row with Adults 18-49. From 9-10pm, What Would You Do? dominated established all-original time-period competition, including CBS' Medium (+20%), NBC News' Dateline (+50%) and Fox's Kitchen Nightmares (+20%). Primetime also delivered the #1 position in the hour in the key Adult 25-54 news demo. Using hidden cameras, What Would You Do? sets up everyday scenarios and then captures people's reactions.
· Primetime: What Would You Do? retained 100% of its overall week-earlier season premiere audience.
Topping its time slot as Friday's most-watched TV program overall, ABC News' 20/20 also won the 10 o'clock hour in Adults 18-49 for the 2nd week in a row, beating out the second half of NBC's 2-hour Dateline by 20% and CBS' Miami Medical by 50%. In addition, the ABC newsmagazine earned first place in the time slot for the 2nd week running in Adults 25-54. 20/20 featured the story of Rebecca Babcock, who always knew she was adopted, but at 16 she was shocked by the discovery that her birth mother, Diane Downs, was a murderer, convicted of shooting her own children.
· Up for the 2nd straight week, 20/20 drew its biggest audience in 10 weeks and highest Adult 18-49 number in 7 weeks - since 3/5 and 3/26/10, respectively. The ABC newsmagazine equaled its strongest Adult 25-54 number in over 3 months - since 2/5/10.