or


[05/24/10 - 01:59 PM]
'The Celebrity Apprentice' Season Finale Scores Strong Numbers Opposite 'Lost' Finale
NBC spins the numbers for Sunday, May 23.

[via press release from NBC]

'THE CELEBRITY APPRENTICE' SEASON FINALE SCORES STRONG NUMBERS OPPOSITE 'LOST' FINALE

'CELEBRITY APPRENTICE' DELIVERS THE HIGHEST 18-49 RATING FOR ANY 'APPRENTICE' TELECAST SINCE MARCH 2009 AND BIGGEST OVERALL VIEWERSHIP FOR ANY 'APPRENTICE' SINCE MARCH 2008

IN LIVE FINALE, DONALD TRUMP NAMES BRET MICHAELS THIS YEAR'S 'CELEBRITY APPRENTICE'

UNIVERSAL CITY, Calif. - May 24, 2010 - Last night, the season finale of "The Celebrity Apprentice" scored the highest adult 18-49 rating for any "Apprentice" telecast since March 2009 and attracted the biggest overall viewership for any "Apprentice" since March 2008, despite competition from the series finale of "Lost," according to "fast affiliate-based" "live plus same day" viewing figures from Nielsen Media Research.

Last night from 9-11 p.m. ET, the two-hour finale of "The Celebrity Apprentice" (3.4 rating, 9 share in adults 18-49, 9.3 million viewers overall) delivered the highest 18-49 rating for any telecast of "The Apprentice" since Sunday, March 1, 2009 (the premiere of last year's cycle of "Celebrity Apprentice") and the biggest overall viewership for any "Apprentice" since Thursday, March 27, 2008 (the finale of that cycle of "Celebrity Apprentice").

Despite competition from the series finale of ABC's "Lost," last night's "Celebrity Apprentice," in which Donald Trump named Bret Michaels this year's Celebrity Apprentice, was the top-scoring finale in both adults 18-49 and total viewers among the three "Apprentice" cycles to run on Sunday night. Last night's "Celebrity Apprentice" finale was up 10 percent in adults 18-49 and 6 percent in total viewers versus last year's finale (a 3.1/9 in 18-49 and 8.8 million viewers overall from 8-11 p.m. on Sunday, May 10, 2009).

Versus last week's "Celebrity Apprentice," last night's finale jumped 48 percent in 18-49 rating (3.4 vs. 2.3) and 50 percent or 3.1 million persons in total viewers (9.3 million vs. 6.2 million). From its first half-hour to its fourth, "Celebrity Apprentice" increased by 23 percent in 18-49 rating (to a 3.7 from a 3.0) and by 23 percent or nearly 1.9 million persons in total viewers (10.3 million vs. 8.4 million), despite competition from the "Lost" finale. In its time period, "The Celebrity Apprentice" ranked #2 among the major networks in adults 18-49 (tie), adults 25-54, total viewers and other key demos.

Last night from 7-8 p.m. ET, "Dateline NBC" (1.1/4 in 18-49, 5.2 million viewers overall) ranked #2 in adults 18-49 among the major networks in the time period (pending updates) ahead of CBS's "60 Minutes" and Fox's comedies. In total viewers, this was the top Sunday "Dateline" since April 18.

Sunday from 8-9 p.m. ET, "Minute To Win It" (1.7/5 in 18-49, 5.6 million viewers overall) built on its lead-in by 55 percent in adults 18-49. "Minute" grew from half-hour to half-hour by 27 percent in adults 18-49 (to a 1.9 from a 1.5) and by 25 percent in total viewers (to 6.3 million from 5.0 million). The 10 regular-slot telecasts of "Minute To Win It" have all grown substantially from half-hour to half-hour, increasing an average 25 percent in adults 18-49 and 22 percent in total viewers.

Preliminary 18-49 averages for Sunday night are: ABC, 4.8/14; NBC, 2.4/7; Fox, 2.2/6; and CBC, 1.5/4. In overall total viewers, May 23 preliminary results are: ABC, 11.4 million; CBS, 9.1 million; NBC, 7.4 million; Fox, 4.7 million.

Note that all national ratings are "live plus same day" unless otherwise indicated.





  [may 2010]  
S
M
T
W
T
F
S
      


· 60 MINUTES (CBS)
· APPRENTICE, THE (NBC)
· DATELINE NBC (NBC)
· LOST (ABC)
· MINUTE TO WIN IT (GSN)





most recent ratings | view all posts
[10/21/19 - 08:37 AM]
Sunday's Broadcast Ratings: NBC Rides "Sunday Night Football" to Victory
The Peacock once again takes home top honors in all categories on Sunday.

[10/20/19 - 09:16 AM]
Saturday's Broadcast Ratings: ABC, College Football Top Charts
The Alphabet leads the night in both total viewers and adults 18-49.

[10/19/19 - 08:32 AM]
Friday's Broadcast Ratings: FOX, "WWE SmackDown" Hold Onto Demo Crown
The network edges the competition among adults 18-49 while CBS remains the most-watched network.

[10/18/19 - 08:13 AM]
Thursday's Broadcast Ratings: FOX, "Thursday Night Football" Cruise to Victory
The network dominates the evening in both total viewers and adults 18-49.

[10/17/19 - 08:13 AM]
Wednesday's Broadcast Ratings: "Chicago" Crossover Puts NBC on Top
The Peacock wins the night in total viewers, shares the adults 18-49 crown with FOX.

[10/16/19 - 01:32 PM]
Critically-Acclaimed Limited Series "Unbelievable" Watched by 32 Million Member Households
Netflix details the show's viewership from its first 28 days.

[10/16/19 - 01:31 PM]
"Stranger Things" Season 3 Was the Most Watched Season to Date
The streaming service reveals 64 million member households watched in its first four weeks.

[10/16/19 - 08:11 AM]
Tuesday's Broadcast Ratings: NBC, "This Is Us" Stay on Top in Demos
The Peacock's lineup wins the night among adults 18-49 while CBS remains the most-watched network.

[10/15/19 - 08:14 AM]
Monday's Broadcast Ratings: FOX, NBC Share Adults 18-49 Crown
FOX - as well as ABC - got a boost from some local stations carrying Monday's NFL game.

[10/14/19 - 08:19 AM]
Sunday's Broadcast Ratings: NBC, "Sunday Night Football" Stay on Top
The Peacock once again wins the evening in all categories.

[10/13/19 - 08:55 AM]
Saturday's Broadcast Ratings: FOX, ALCS Snap College Football Win Streak
The network's MLB telecast wins the night in total viewers and adults 18-49.

[10/12/19 - 08:38 AM]
Friday's Broadcast Ratings: "WWE SmackDown" Holds Onto Demo Crown
FOX's telecast is still the adults 18-49 champ, but down over 28% from last week's network debut.

[10/11/19 - 08:12 AM]
Thursday's Broadcast Ratings: FOX Stays on Top with "Thursday Night Football"
The network's NFL coverage continues its reign in total viewers and adults 18-49.

[10/10/19 - 08:43 AM]
Wednesday's Broadcast Ratings: "The Masked Singer" Rises in FOX Demo Victory
The network once again takes home the adults 18-49 crown while NBC remains the most-watched network.

[10/09/19 - 08:13 AM]
Tuesday's Broadcast Ratings: NBC, "This Is Us" Hold Onto Demo Crown
CBS likewise remains the most-watched broadcaster on Tuesday nights.