DEADLIEST CATCH Marks 7 Consecutive Weeks at #1
SWAMP LOGGERS Continues Tuesday Dominance, Posting Double Digit Gains for Record Performance
The all-new episode of DEADLIEST CATCH on Tuesday, May 25 at 9PM earned a 2.35 HH / 2.04 P25-54 AA%, making it the #1 primetime (8P-11P) non-sports cable program for key demos P/M/W25-54, P/M18-49, P2+ and P18+ in ratings and delivery. The top numbers also marked the seventh consecutive week of DEADLIEST CATCH at #1 among P/M25-54 delivery.
Discovery Channel had the top two non-sports programs in cable on Tuesday among Men (M25-54, M18-49) with the premieres of DEADLIEST CATCH and SWAMP LOGGERS. DEADLIEST CATCH surpassed several primetime broadcast telecasts on Tuesday, May 25, bringing in more Men than ABC (Dancing with the Stars for M25-54/M18-49), CBS (The Good Wife for M18-49) and NBC (Parenthood for M18-49).
SWAMP LOGGERS was the #2 non-sports telecast in primetime cable last night, among M25-54/M18-49 ratings and delivery earning a 1.56 HH / 1.17 P25-54 AA%. SWAMP LOGGERS posted double-digit gains in key persons/male demos, compared to the year-ago time slot (2Q09, TUE 10PM) as well as versus Discovery time slot performance (TUE 10PM), year-to-date.